11/29/2025
The Shocking Hidden Economy of the Holidays: Billions Spent, Billions Forgotten, and Drinks Consumed
We all know the time between Thanksgiving and New Year's is one of excess, but the hard numbers behind our consumption and spending habits are truly staggering. Here are eight powerful statistics that show the massive scale of the holiday season:
The Ultimate Loss:
$23 Billion in Forgotten Cash. Americans are collectively sitting on an estimated $23 billion in unspent gift card balances. This money, which retailers count as pure profit (known as "breakage"), is often forgotten in drawers or wallets.
The Drinking Spree:
On New Year's Eve—one of the booziest days of the season—men consume an average of 5.1 drinks and women consume an average of 3.7 drinks. This indulgence makes New Year's Eve a top day for celebratory drinking and alcohol delivery.
The Gift Budget:
The average American consumer plans to spend approximately $640 to $680 on gifts for family, friends, and coworkers this holiday season.
The Parenting Premium:
Parents expecting to splurge on children spend an average of $461 per child on gifts for Christmas.
The Turkey Count:
Kicking off the holiday excess, an estimated 46 million turkeys are consumed on Thanksgiving Day alone.
The Pie Excess:
The famous Costco pumpkin pie, which sells 2 million units in the three days before Thanksgiving, delivers 320 calories in just a standard 1/12th slice. Okay, raise your hand if you only eat 1/12th of a slice?
The Returns Problem:
It is estimated that over $8.3 billion is wasted each year on unwanted gifts that are never used or returned. Perhaps we could consider different types of gifts- experiences like tickets or classes, books, or a journal. yes? no?
The Lingering Effect:
The average weight gain during the holidays is small (around three-quarters of a pound), but this small gain is significant because studies show most people never lose it in the following year, leading to cumulative gain over time. This one surprised me seeing as instead of looking at it as one meal or one day, the baking and eating lingers for weeks and even months.
Which of these holiday facts surprised you the most? Share your thoughts below.