02/26/2026
If I bought your clinic tomorrow, here’s what I’d check first — every single week.
..Before ads.
Before hiring.
Before “we need more leads.
1️⃣ Arrival Rate
How many scheduled visits actually showed up?
If this is under 90–92%, your marketing isn’t the issue.
You’re leaking what you already have.
2️⃣ Revenue Per Visit
Total collected ÷ total visits.
If this number is low, more leads won’t fix it. You’ll just work harder for the same margin.
3️⃣ Next Week’s Schedule
How many open slots exist right now for next week?
If next week isn’t mostly full by Thursday, you don’t need better marketing.
You need better follow-up.
Here’s the hard truth:
Most clinics don’t have a marketing problem.
They have a conversion and system problem.
Marketing magnifies what already exists.
If your systems are tight?
Marketing accelerates growth.
If they’re loose?
Marketing accelerates chaos.
Every Monday, check the numbers first.
Then decide if you actually need more leads.
👉 If you don’t have a simple way to track these weekly, download the free weekly stat sheet that I use in my own clinics every Monday: https://ptclinicmetrics.com/clinic-stat-sheet
It’ll show you exactly what to look at.