PT Clinic Metrics

10/30/2025

I see two common blind spots in clinics:

1️⃣ They don’t know their numbers.
2️⃣ They don’t train their front desk.

One without the other = wasted money.

Because the truth is this:

Tracking your numbers tells you where the leaks are so you can act on them quick.

And unfortunately for most clinics, the front desk conversation is usually where the leaks usually start.

That’s why marketing, metrics, and sales can’t live in silos.

You need all three working together.

Big credit to Jerry Durham for reminding the industry that the front desk is the most valuable sales team you’ll ever have!!

If you don’t know your numbers, you’re guessing.

Grab the weekly stat sheet I've been using for years in my own clinics and find out where you’re leaking money - it's yours for FREE: https://ptclinicmetrics.com/clinic-stat-sheet

10/28/2025

You deserve a practice that’s profitable and doesn’t burn you out.

I know what it’s like to lie awake at night, wondering if you’ll make payroll and thinking, “If I just had more patients, everything would be fine.”

But here’s the truth: more patients won’t fix a broken system.

Until you know your numbers — arrivals, cancels, conversions, revenue per visit — you’ll always be busy, but you’ll never feel in control.

👉 That’s exactly what we dig into on a free strategy call. Let’s look at your numbers together and build a plan so you can finally sleep at night without worry: https://ptclinicmetrics.com/strategy-call

10/25/2025

Stop complaining about the government not paying insurance subsidies and start complaining about the BILLIONS in profits your health insurance is making. They are increasing premiums and decreasing physician reimbursement white diminishing YOUR care.

10/23/2025

“You can’t fix what you don’t measure.”

If you think your no-shows and cancels are “pretty good,” but you’re not tracking them… odds are they’re costing you thousands.

Most owners are shocked when they see the real number.

That’s why I share the same Stat Sheet I use every week in my own clinics. One page. Simple. No fluff. Just a clear picture showing you where your money is going.

👉 Grab it free here: https://ptclinicmetrics.com/clinic-stat-sheet

10/21/2025

Too many PT owners treat billing as “set it and forget it.” That’s how money slips away.
I wrote a free guide that shows you what to check so you’re not losing thousands every month.

👉 Grab it here: https://ptclinicmetrics.com/billing-guide

10/16/2025

If you walked into your staff meeting tomorrow and asked:

👉 How many new patients did we get last week?
👉 How many came from marketing?
👉 How many actually arrived?

Would anyone have the answer?

If not, you’re running blind.

The Weekly Stat Sheet that I've used in my own clinics for years fixes that.

I'd love to give it to you for free, get your copy here: https://ptclinicmetrics.com/clinic-stat-sheet

10/14/2025

Most clinic owners think their only problem is “not enough leads.”

But here’s the reality: there are actually 3 gaps that hold practices back:

1️⃣ Not enough leads → a marketing problem
2️⃣ Not knowing if those leads are profitable → a metrics problem
3️⃣ Leads not converting or dropping off → a sales/front desk problem

Most clinics only focus on the first gap. But it’s the other two that quietly drain your time, money, and energy.

When you look at the full patient journey — marketing → metrics → sales — you start to see where the real leaks are.

👉 Which of these 3 gaps is the biggest issue in your clinic right now?

If you’re not sure where your biggest leak is, start with the numbers. I put together a free Stat Sheet you can download here: https://ptclinicmetrics.com/clinic-stat-sheet . It’ll show you exactly where to look.

And if you want to fix what happens after the phone rings, check out Jerry Durham He’s been helping clinics train their front desk teams for years — this is his wheelhouse.

10/07/2025

Most PT clinics lose 10% of their revenue to billing errors.

And nope, that’s not a typo. 10%.!!

It’s not just about codes and reimbursements. It’s about money you’ve already earned that never makes it to your bank account.

That’s why I put together a free guide: “Is Your Billing Company Losing You Money?”
It breaks down the biggest mistakes and what to look for so you stop leaving cash on the table.

Grab it free here: https://ptclinicmetrics.com/billing-guide

And if you have any questions or need some help, reach out! I'm happy to help you figure it out.

Billing Guide for Physical Therapists by Andrew Vertson of PT Clinic Metrics

09/30/2025

Early in my career as a clinic owner, I only looked at numbers once a month — when reports came in.

By then, it was too late.

Payroll was already due.

Billing issues had already compounded.

Opportunities to correct course were already gone.

The turning point for me was switching to weekly tracking. Looking at just three numbers every week gave me clarity I never had before:

Patient visits → are we growing or shrinking?

Average $/visit → are we getting paid what we should?

Payer mix → are we balanced, or relying too heavily on low payers?

This simple habit helped me spot problems early, make better decisions, and finally feel in control of my business.

📊 That’s why I created a free Clinic Stat Sheet — so other PT owners don’t have to learn this lesson the hard way!!

👉 You can download it FREE here → https://ptclinicmetrics.com/clinic-stat-sheet

09/25/2025

When I first started out, I thought the goal was to keep the schedule full.

More visits, more revenue… right?

What I didn’t realize is that revenue only tells half the story.

Your Profit & Loss statement shows the other half — and it’s the half that determines whether you’re truly building something sustainable.

Profit is what lets you grow, pay yourself, and sleep at night.

📖 I wrote an article breaking down how PT owners can use their P&L to see the real health of their business.

👉 Read it here → https://ptclinicmetrics.com/post/profit-and-loss-physical-therapy-clinics