Optimal Nurturing

02/13/2026

We welcome you to the Grand Opening next week 2/19 at 6pm! 114 E. Unaka Ave Johnson City TN

JOHNSON CITY, Tenn. (WJHL) — Multiple Tri-Cities women-owned healthcare providers are set to open a new healthcare business called “The Grove.” Empassion Pelvic Health, Optimal Nursing …

02/11/2026

We are so excited to be one of four family-centered businesses coming together for this special community event.

Join us and enter to win one of fifteen amazing giveaways from local businesses who love supporting families.

This is an opportunity to connect, explore local resources, and spend time with businesses who are passionate about serving you.

We would love for you to be a part of it! 💛

02/10/2026

Walk-In Wednesday is here! 🤍

This Wednesday, February 11th, walk-in lactation appointments are available from 11:00am-3:00pm at The Nurturing House. Visits are first-come, first-served and availability is limited, so we encourage families to call ahead before arriving.
Our team is here to support you with nursing your baby, pumping, bottle feeding, breast and ni**le pain, returning to work, introducing solids, prenatal education, emotional support, weaning, and more.

📍 The Nurturing House
1523 6th Street Ext.
Bristol, TN 37620

📞 Call ahead at 423-228-0303

Insurance accepted on Walk In Wednesday includes BCBS, TNCare, Cigna, and self-pay.

02/10/2026

📣 Phone System Update

We are currently transitioning to a new phone service, and our phone lines may be temporarily unavailable during this time.

If you need to connect with our team, please email us or send a message through your secure client portal. We are actively monitoring both and will respond as quickly as possible.

Thank you for your understanding and patience as we work to improve our communication systems!

02/09/2026

This part doesn’t get talked about enough.

02/08/2026

Optimal Nurturing Lactation is growing! We are now serving families at TWO locations in Bristol AND Johnson City!

We currently work with many major insurance plans and over 90% of our clients pay little to no out-of-pocket cost.

Here’s what one family recently shared about their experience:

“Optimal Nurturing Lactation is where you want to be for all your breastfeeding my needs! Optimal Nurturing has helped me before giving birth, postpartum, baby led weaning and I will be reaching out when I decide to stop breast feeding! Her whole team is amazing and always here to help no matter where I’m at! They are also so great when I bring my oldest child to visits! And also took a visit to help my husband be the best support for breastfeeding!”

You don’t have to figure it out alone.

Our team provides:
✔ Prenatal breastfeeding preparation
✔ Latch and milk supply support
✔ Tongue/lip tie screenings and care coordination
✔ Pumping, fl**ge fittings, and returning to work guidance
✔ Bottle introduction, solids, and weaning support
✔ Care plans tailored to YOUR feeding goals

Families can now choose to see:

• Heather Hutton, BSN, RN, IBCLC – Owner with 12+ years lactation experience and NICU/L&D background
• Jessica Santore, RN, IBCLC – 6+ years of lactation experience plus NICU and L&D background with a trauma-informed care focus
• Hillery Potter, CBS – Certified Breastfeeding Specialist supporting prenatal education, nursing and positioning, milestone guidance, and low-complexity care

Appointments can be scheduled online 24/7 (because feeding struggles don’t only happen during business hours 😉).

If you’re pregnant, newly postpartum, or navigating feeding changes, we would love to support you.

👉 Prenatal and early postpartum support prevents complications
👉 You can schedule directly here: https://OptimalNurturing.intakeq.com/booking
👉 Or call us with questions anytime: 423-228-0303

Supporting local families and local business means everything to us. Thank you for trusting Optimal Nurturing with your feeding journeys.

02/07/2026

Support does not only happen during appointments. It is built through preparation, learning, listening, and the spaces created for families to feel at ease.

We are grateful to be part of that process.