01/07/2026
Very good read and definitely something most of us could use more of.
✨ LET’S TALK ABOUT CONFIDENCE ✨
Are you someone who quietly struggles with confidence?
It’s a new year. New goals. New intentions.
But beneath all of that, are the things you say to yourself — and the beliefs you carry — quietly shaping what you do, or what you hold yourself back from?
In dog training, confidence is something we talk about all the time.
We work hard to build it in our dogs.
We protect it.
We nurture it.
We’re careful not to damage it.
But how often do we stop and ask ourselves…
Am I doing the same for me?
Confidence is often misunderstood. It can be misinterpreted as arrogance, ego, or being “too much”. Because of this, many people shy away from allowing themselves to feel confident or to show confidence, for fear of offending others, being judged, or standing out.
So instead, we shrink.
We downplay our progress.
We silence our wins.
We tell ourselves we’re not ready yet.
Over time, that internal dialogue becomes normal.
But confidence isn’t about being better than anyone else.
It’s about believing that you are capable of learning, growing, and handling what comes next — even when things don’t go perfectly.
The way you speak to yourself matters.
The mindset you bring into training and competition matters.
The people you surround yourself with matter.
Sometimes we need to build a protective shield around our confidence — even from well-meaning people whose words or opinions quietly chip away at our self-belief.
Because confidence is what allows you to:
• Show up when things feel uncomfortable
• Reframe mistakes instead of being crushed by them
• Stay intentional rather than reactive
• Trust yourself and your dog
• Keep moving forward instead of holding back
If you’ve ever found yourself thinking:
Am I good enough?
Can I actually do this?
Is my dog ready… or am I the problem?
You’re not alone.
And this isn’t a personal flaw — it’s something that can be understood, rebuilt, and strengthened.
From the 13th of January, Jenny Gould and I will be going live to talk openly and honestly about mindset, confidence, and performance — and how the way you think directly impacts the results you get with your dog.
We’ll be exploring why confidence feels so difficult for so many people, and more importantly, how to start changing that.
If this resonates with you, stay close.
Next week is for you.
