Assurance Feed

Assurance Feed Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Assurance Feed, 27920 Danville, Avenue, Castle Rock, MN.

🌟 Assurance Feed, formulated by the WORLD Leader in Equine Nutrition and Exercise physiology, Kentucky Equine Research.

🌟Locally owned and Family run for 80+ years.

🌟Assurance feed bring Top-Tier ingredients paired with KER's research to make a complete line of feeds, known for being the FINEST in the industry.

🌟Contact us with any of your nutritional needs or questions to see what we can do for you.

Putting the "BLOOM" on... 🌼🌺⭐FEATURED PRODUCT: Equity Blend GROWTHBalanced Nutrition and One-Feed Convenience for Breedi...
04/06/2026

Putting the "BLOOM" on... 🌼🌺

⭐FEATURED PRODUCT: Equity Blend GROWTH

Balanced Nutrition and One-Feed Convenience for Breeding and Growing Horses.

Equity Blend Growth provides:
🐴High-quality protein
🐴NATURAL Vit E,
🐴Omega 3 fatty acids
🐴Chelated minerals and is fueled by a balance of carbohydrates and soybean oil for sound growth.

The requirements for pregnant mares and breeding stallions are provided by the same formula.

** Its so important to feed Foals and mares correctly. Proper nutrition as a weanling can impact soundness and development its ENTIRE life.

Assurance Growth provides an excellent source of highly digestible protein, PERFECTLY balanced Vitamins and Minerals ( ie: calcium & phosphorus, copper & zinc and selenium & NATURAL vitamin E which is 180% more digestible).

As always, attention to body condition on young growing horses should be closely monitored to ensure sound growth.

**Please feel free to contact us at 1-800-645-5648
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🏆🐴 Feeding horses for a Successful Show Season An appropriate feeding program will provide your horse with the proper bo...
04/06/2026

🏆🐴 Feeding horses for a Successful Show Season

An appropriate feeding program will provide your horse with the proper body condition, muscling, appearance, stamina, and attitude to compete successfully. When it comes to developing a feeding program, there isn’t a one-size-fits-all category. The following are some common feeding concerns.

How do I feed for more energy?

Horses in good body condition can lack stamina or experience fatigue due to lack of glycogen; overheating from lack of hydration due to sweat loss; or electrolyte depletion from sweat loss. Switching to a feed with more fat or adding a fat supplement can allow a glycogen-sparing effect in the horse and increase stamina. Add electrolytes (2-4 oz per day) to your horse’s feed whenever you are working your horse one hour or more per day and when the temperature and humidity together exceeds 104° F to keep your horse hydrated.

How do I feed for less energy?

Horses can be nervous or excitable from many reasons. However, research shows that the sugar/starch content of the feed can increase excitability. Select a feed low in starch/sugar (NSC 20% or less) and look for a higher fat level, 8-10%. 10% or more for harder keepers, or add more fat with a supplement when providing feed with less than 10% fat content.

What do I feed when it’s hot?

Feed electrolytes daily during training and show season in hot weather, including during travel days in the trailer to keep your horse drinking. When fat is digested, it produces the least amount of metabolic heat of any nutrient, so a high-fat diet is beneficial to the horse in hot weather. On the flip side, protein increases the heat load in the horse, so provide a dietary protein level of only 10-12% in the total diet (including hay).

⭐⭐⭐⭐We recommend these ⭐⭐⭐⭐
High Fat/low sugar & starch/12% Protein Feeds

⭐Assurance Performance Hi Fat..10% Fat
⭐Assurance GI Soothe...10% Fat, helps horses with GI Issues by lowering PH in BOTH the stomach and hindgut
⭐Assurance Performance LoCarb...8% Fat

How can I keep my horse drinking when traveling to different venues?

To keep the horse from refusing to drink water as you travel from show to show, flavor the water at your barn. You can use a small amount of sweetened Kool-Aid, molasses, spearmint or peppermint oil, sports drinks, whatever your horse likes. Add the same flavor to the water when you’re away from home to disguise any smell or taste your horse might find off-putting.

Happy Easter from Assurance Feed! 🐰🌷May your day be filled with unbridled joy, sunshine and a few sweet treats!! And hop...
04/05/2026

Happy Easter from Assurance Feed! 🐰🌷

May your day be filled with unbridled joy, sunshine and a few sweet treats!!
And hopefully the Easter Bunny left a few extra carrots for the horses! 🐎🥕

In need of an affordable solution to buy premium quality horse feed/pellets in BULK? Order with ease, and let us handle ...
04/02/2026

In need of an affordable solution to buy premium quality horse feed/pellets in BULK?

Order with ease, and let us handle the heavy lifting!

We offer bulk delivery of pelleted feeds, either bulk bin or pallets of 40/ bags.
🔹2-ton minimum product order.

Assurance Feed offers a huge selection of products and excellent pricing!

🔬 We are a brand alliance partner of Kentucky Equine Research. The World Leader in Equine Nutrition. 🌎
KER ensures that all Assurance products are formulated with THE MOST recent advances in Equine nutrition.

We offer a full line and customized feeding solutions to fit your needs.
Request a consult &/or delivery quote today~
1-800-645-5648


Happy April from all of us at Assurance Feed! 🌼🐎Bring on the blooms, sunshine and longer days!  Here’s to healthy horses...
04/01/2026

Happy April from all of us at Assurance Feed! 🌼🐎

Bring on the blooms, sunshine and longer days!
Here’s to healthy horses, and a season full of success.

💚💜

Horses: Nicely shedding out ☀️Weather: Reloads winter ❄️If you need us, we’ll be over here putting blankets BACK on like...
03/31/2026

Horses: Nicely shedding out ☀️
Weather: Reloads winter ❄️

If you need us, we’ll be over here putting blankets BACK on like we didn’t just celebrate spring yesterday.🤦‍♀️

At least one thing stays consistent—solid nutrition!!

Because consistency matters… even when the forecast doesn’t. 😉

Rain Rot in Horses: What It Is—and How Nutrition Plays a Key Role in Prevention 🐴🌧️Rain rot, also known as Dermatophilos...
03/30/2026

Rain Rot in Horses: What It Is—and How Nutrition Plays a Key Role in Prevention 🐴🌧️

Rain rot, also known as Dermatophilosis, is a common skin condition that tends to show up during wet, humid weather—especially in spring and fall 🌦️. While it’s often associated with rainy conditions, there’s more to the story than just moisture. A horse’s overall health—especially nutrition—plays a major role in both prevention and recovery 💪🌿.



What is Rain Rot? 🦠🐴

Rain rot is caused by a bacteria that thrives in moist environments 🌧️. It affects the skin, leading to:
• Crusty scabs or “paintbrush” tufts of hair
• Hair loss underneath scabs
• Sensitivity or soreness in affected areas
• Most commonly along the topline, back, and hindquarters

The bacteria live on the skin normally, but when the skin stays wet and compromised, it creates the perfect opportunity for infection ⚠️.



Why Some Horses Get It (and Others Don’t) 🤔🐎

Not every horse standing in the rain develops rain rot. That’s because several factors influence susceptibility:
• Prolonged moisture (rain, sweat, mud) 🌧️💦
• Thick winter coats trapping moisture 🐴
• Poor grooming or lack of airflow 🧽
• Compromised immune system 🛡️

And this is where nutrition becomes incredibly important 🌿.



How Nutrition Helps Prevent Rain Rot 🥕🌿

A horse’s skin is its first line of defense. Healthy skin starts from the inside out 💛.

1. Strong Immune Support 💪🐴
Proper nutrition helps the immune system fight off opportunistic bacteria like those that cause rain rot. Horses lacking key nutrients are more prone to infections.
• Protein supports tissue repair and skin health
• Vitamins A & E help maintain skin integrity and immune function
• Zinc & Copper are essential for skin healing and resilience

2. Healthy Skin Barrier 🧴✨
Good nutrition promotes a strong, resilient skin barrier that is less likely to break down when exposed to moisture.
• Omega fatty acids help improve skin condition and coat quality ✨
• Balanced minerals prevent dry, flaky, or compromised skin

3. Consistent Energy Without Spikes 🌾⚖️
Feeds high in sugar and starch can contribute to inflammation and metabolic stress, which may indirectly affect skin health. A balanced diet supports steady energy and overall wellness.



Where a Quality Feed Makes the Difference 🐴🌟

Feeding a well-formulated product like Assurance Feed helps take the guesswork out of balancing nutrients. It provides:
• Consistent vitamin and mineral intake ⚖️
• High-quality protein for tissue support 💪
• Support for immune health and coat condition ✨

This is especially important during seasonal transitions when weather (and stress) can fluctuate quickly 🌦️🐎.

03/30/2026
North Branch area horse friends ~ Mark your calendar for the HORSE ROUNDUP EVENT at Petersons Mill!! 🐴 We’ll be there wi...
03/25/2026

North Branch area horse friends ~

Mark your calendar for the HORSE ROUNDUP EVENT at Petersons Mill!! 🐴

We’ll be there with a table to answer questions, share goodies, and give away a fantastic door prize!! 🏆

💰 SAVE during their Annual Sale on Horse Feed & Supplies.

MARCH 28TH | 9 AM - 12 PM

GET ALL THE DETAILS >>>
https://pnbmill.com/category/promotions/

👀 Looking forward to seeing you!! 💜

Resharing a good { and often asked ?)  Q & A from TheHorse.com   Feeding the Picky Senior Horseby Kelly Vineyard, MS, Ph...
03/25/2026

Resharing a good { and often asked ?) Q & A from TheHorse.com

Feeding the Picky Senior Horse
by Kelly Vineyard, MS, PhD

Is your senior horse a picky eater? Be sure he has regular veterinary dental examinations with your veterinarian and consider changing his forage or concentrate feed.

Q: I have a 22-year-old Appaloosa gelding that I trail ride on the weekends, and we compete in five or six local shows during the summer. In the past year he’s become more of a hard keeper and, to top it off, he’s picky about his grain and hay. His teeth have been floated and he has no known dental issues. Given his age, would a senior feed or performance horse feed be more appropriate for him?

A: An aging horse’s needs can change considerably over a relatively short period of time, so it is especially important to regularly assess his body condition, appetite, and overall soundness. It sounds like you are doing exactly that because you have recently noticed he is no longer maintaining body condition as easily as he once did. If it has been more than six months since your horse’s last dental exam, it’s time to schedule one with your veterinarian as soon as possible. Older horses often need more than an annual dental exam to catch potential problems early. For example, the progressive and painful condition of the incisors known as equine odontoclastic tooth resorption and hypercementosis (EOTRH), is more commonly diagnosed in senior horses and can result in weight loss if dental pain leads to reduced feed intake.

Once dental care is covered, you will likely need to increase your horse’s daily calorie intake. Feeding your horse forages and concentrates with higher caloric density can help him gain weight. Higher-calorie forages include alfalfa hay and high-quality grass hay. Incorporating these into your horse’s daily forage ration is a good place to start. Be sure to feed enough forage—at least 2% of the horse’s body weight per day (free choice is ideal)—when feeding for weight gain. Adding a senior or performance horse concentrate feed higher in fat (10% or more) and calories will also help with weight gain.

Follow the feeding instructions on the tag based on his body weight and activity level, and you can even feed according to a higher activity level if he needs more calories. Some senior feeds have added technologies that benefit aging horses, such as extra ingredients for gastric and immune support, and are worth considering for your horse. When choosing a senior horse feed to provide alongside forage, be sure to select a senior concentrate feed (designed to be fed along with hay) and not a senior complete feed (designed to be fed with or without hay) because senior complete feeds tend to be less calorie dense.

If there is any concern your horse cannot chew and/or digest hay efficiently, then you might need to fully or partially replace his hay with a complete feed. Traditional senior complete feeds intended to be fed as the sole ration are typically designed to be easier to chew and digest. You’ll know it’s time to transition to a complete feed when your horse struggles to maintain good body condition despite having access to plenty of high-quality forage and being fed adequate amounts of a higher-calorie concentrate feed.

When dealing with a picky horse, you may need to get creative and be flexible to find a ration your horse enjoys. If he is particular about his hay, try changing (gradually, of course) to a different variety or to one with a different texture (i.e., softer and less stemmy). If he is picky about his grain meals, you may need to experiment with various feeds that have different textures or grain inclusion rates. Horses tend to prefer feeds with at least some added molasses, and some refuse to eat pelleted feeds but enjoy feeds with more texture from added beet pulp or grains. You could try mixing in a small amount of something a little tastier (i.e., sweet feed) with his pelleted meals.

Every horse is an individual, and your horse’s needs and preferences will likely continue to evolve as he ages. Keeping a close eye on your older horse’s overall health status and making necessary adjustments when needed is the best way to ensure you will have many more good years together. You are certainly on the right track to do just that!

💜💚🐴💜💚Assurance Feed Solutions~

🔹Assurance Senior, available in textured and pellets
~ Balanced nutrition to keep older horses active and healthy
~ Textured is beet pulp ( highly digestible fiber) based making it extremely palatable
~ Can be fed as a TOTAL ration without hay or as a complete ration supplemented with hay

🔹Assurance Hi-Fat
~ 10% Fat, beet pulp based (highly digestible fiber)
~ Balanced nutrition that works well for harder keepers, performance horses and seniors.
~Promotes enhanced bloom, shiny hair coats, reduces risk of starch overload.

🔹Assurance GI Soothe ( For digestive health/ulcers/acidosis)
~ 10% Fat, beet pulp based (highly digestible fiber), lower NSC
~ Balanced nutrition for digestive health AND Bone density
~ Addresses BOTH the stomach and hindgut
* Buffers stomach acid to reduce ulcers
AND
*Moderates the PH of the hindgut to prevent acidosis

✳️ ALL are fortified with NATURAL Vitamin E, Omega fatty acids and chelated minerals

ALL are EASILY soaked if needed/desired.
AND ~
❤️ Picky horse APPROVED!!!

🌼☀️💜
03/24/2026

🌼☀️💜

03/23/2026

Address

27920 Danville, Avenue
Castle Rock, MN
55010

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Assurance Feed ~ Excellence in Equine Nutrition

Assurance feed is a team member of world renown Kentucky Equine Research. Assurance feeds bring high quality ingredients and 80+ years of equine experience paired with KER's research to make feeds that are known for being the best in the industry. Contact us with any of your nutritional needs or questions to see what we can do for you. Visit us on the web: www.assurancefeed.com or call: 651.463.8041 800.645.5648 **Dealer list available to view in Photos album