Assurance Feed

Assurance Feed Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Assurance Feed, 27920 Danville, Avenue, Castle Rock, MN.

🌟 Assurance Feed, formulated by the WORLD Leader in Equine Nutrition and Exercise physiology, Kentucky Equine Research.

🌟Locally owned and Family run for 80+ years.

🌟Assurance feed bring Top-Tier ingredients paired with KER's research to make a complete line of feeds, known for being the FINEST in the industry.

🌟Contact us with any of your nutritional needs or questions to see what we can do for you.

🐓 ā€œWhat am I actually paying for — and does my horse even need it?ā€The feed aisle is overwhelming. Labels shout: • ā€œPerf...
02/25/2026

🐓 ā€œWhat am I actually paying for — and does my horse even need it?ā€

The feed aisle is overwhelming. Labels shout:
• ā€œPerformanceā€
• ā€œLow starchā€
• ā€œCompleteā€
• ā€œSeniorā€
• ā€œAll life stagesā€
• ā€œHigh fatā€
• ā€œTexturedā€
• ā€œPelletedā€

And most owners are left wondering… Which one is actually right for my horse?

Here’s where the confusion usually comes from:

1ļøāƒ£ Calories vs. Nutrients

Many owners think ā€œgrainā€ equals ā€œnutrition.ā€
But most commercial feeds are primarily designed to deliver calories. The vitamin/mineral package is balanced — but only if fed at the full recommended rate.

If you’re feeding 2 lbs instead of the recommended 5 lbs?
You’re likely under-supplementing.

2ļøāƒ£ Marketing Terms

Words like ā€œnatural,ā€ ā€œlow carb,ā€ or ā€œperformanceā€ aren’t always standardized. Two feeds labeled ā€œlow starchā€ can have very different NSC levels. Without reading the tag (or calling the company), it’s hard to compare apples to apples.

3ļøāƒ£ Not Matching Feed to the Horse

A pasture pet doesn’t need the same feed as a hard-keeping barrel horse.
But many owners buy based on:
• What the barn feeds
• What’s on sale
• What worked for their last horse

Instead of evaluating:
• Body condition
• Workload
• Forage quality
• Metabolic risk

4ļøāƒ£ Thinking Grain Is Mandatory

Another big confusion: many horses don’t actually need traditional ā€œgrainā€ at all.
Easy keepers on good forage may just need a ration balancer — not extra calories.

If you're ever unsure what your horse actually needs, that's what we're here for.
šŸ™‹šŸ¼ā€ā™€ļø Bring us your questions — we'll help you sort through the noise.

1-800-645-5648

šŸ“ø Courtesy Rowdy’s Ranch Supply

šŸ“ŒWhy Horse Hair Analysis Is Not an Accurate Way to Evaluate Nutrition šŸ“ˆ Horse hair mineral analysis (HHMA) is often mark...
02/24/2026

šŸ“ŒWhy Horse Hair Analysis Is Not an Accurate Way to Evaluate Nutrition šŸ“ˆ

Horse hair mineral analysis (HHMA) is often marketed as an easy, non-invasive way to evaluate a horse’s nutritional status. A few strands of mane or tail are sent to a lab, and owners receive a detailed-looking report with mineral levels and supplement recommendations.

It sounds convenient.
Unfortunately, it’s not reliable.

Here’s why.

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1. Hair Reflects Past Exposure — Not Current Nutritional Status

Hair is a dead tissue once it grows out of the follicle. The minerals present in hair represent what was circulating in the bloodstream at the time that section of hair was formed — sometimes weeks or months prior.

This means:
• It does not show what is happening in the horse right now.
• It cannot accurately reflect current deficiencies or imbalances.
• Seasonal coat changes can alter results.

If you’re trying to make nutrition decisions for today’s feeding program, hair analysis simply isn’t timely enough.

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2. External Contamination Skews Results

Hair is exposed daily to:
• Soil
• Dust
• Manure
• Bedding
• Sweat
• Topical sprays and fly products

Even with washing protocols, contamination is difficult to eliminate completely. Studies in both livestock and other species show that environmental contamination significantly alters mineral readings — especially for iron, zinc, copper, and manganese.

In horses, who roll, sweat, and live outdoors, this is an even bigger concern.

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3. The Body Regulates Blood Minerals — Not Hair Minerals

A horse’s body tightly regulates critical minerals in the bloodstream because they are essential for life. If dietary intake is slightly low, the body will compensate by pulling from tissue stores.

Hair mineral levels do not necessarily correlate with:
• Blood levels
• Liver stores
• True deficiency states

The gold standards for assessing mineral status in horses are:
• Blood work (for certain nutrients)
• Liver biopsy (for copper and iron, when truly needed)
• Forage and feed analysis

Hair analysis is not considered a validated diagnostic tool by veterinary nutrition standards.

āø»

4. Lab Variability and Lack of Standardization

There is no universal standard for equine hair mineral testing. Different labs often produce significantly different results from the same sample.

Additionally:
• Reference ranges vary widely.
• Interpretation methods are inconsistent.
• Some reports automatically recommend supplements based solely on hair ratios.

This creates a risk of oversupplementation — which can be more dangerous than mild deficiencies.

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5. It Can Lead to Unnecessary or Harmful Supplementation

When a report flags multiple ā€œimbalances,ā€ owners may feel pressured to add:
• Extra copper
• More zinc
• Additional iron
• Specialty mineral blends

But without confirmed deficiencies through validated testing methods, this can:
• Create mineral antagonisms
• Waste money
• Stress the horse’s metabolic system

Nutrition should be based on:
1. Forage testing
2. A balanced ration
3. A properly formulated ration balancer
4. Veterinary diagnostics when clinically indicated

āø»

So What Should Horse Owners Do Instead?

If you’re concerned about your horse’s nutrition:
• Test your hay or pasture.
• Evaluate the full diet (not just one ingredient).
• Use a ration balancer to fill common nutrient gaps.
• Consult with a qualified equine nutritionist or veterinarian.

Hair mineral analysis may look scientific, but it lacks the validation needed to make confident feeding decisions.

šŸ’œšŸ’œšŸ’ššŸ’œšŸ’œ
Have ?’s
We’re always available to discuss your concerns and help you develop the best nutrition plan for your horse(s).

1-800-645-5648

ā€œWhy doesn’t my horse have a topline?ā€ šŸ‘€šŸ“This might be the second biggest nutrition question we hear.Before you add more...
02/23/2026

ā€œWhy doesn’t my horse have a topline?ā€ šŸ‘€šŸ“

This might be the second biggest nutrition question we hear.

Before you add more calories…
Before you change your exercise program…

Ask this: Is your horse getting the right amino acids?

Topline isn’t just about weight. It’s about quality protein — especially key amino acids like lysine and methionine — plus balanced vitamins and minerals to support muscle development.

Hay alone often doesn’t supply enough of the building blocks needed for a strong, healthy topline.

Muscle isn’t added by chance. It’s built with the right nutrition + correct work. šŸ’ŖšŸŒæ

Why wonder when you can Be Assured šŸ’œ

āœ… The Assurance Feed line includes High Quality protein, ALL of the essential amino acids, chelated minerals, Omegas and Natural vitamin E.
🌟The optimal building blocks for for a great topline.

Your horse looks great… but looks can be deceiving! 🐓✨Hay keeps them full. A ration balancer keeps them truly healthy fr...
02/23/2026

Your horse looks great… but looks can be deceiving! 🐓✨

Hay keeps them full. A ration balancer keeps them truly healthy from hoof to tail. šŸ’š


# AssuranceFeed

Why a Ration Balancer Matters:  Don’t Rely on Forage Alone 🌾 Forage should always be the foundation of a horse’s diet. Q...
02/20/2026

Why a Ration Balancer Matters:
Don’t Rely on Forage Alone 🌾

Forage should always be the foundation of a horse’s diet. Quality hay and pasture support gut health, encourage natural grazing behavior, and provide essential fiber that keeps the digestive system functioning properly. But while forage is vital, it often does not provide complete, balanced nutrition on its own. That’s where a ration balancer becomes so important.

šŸ”¹1. Forage Is Inconsistent

Even the best-looking hay can vary significantly in nutrient content depending on:
• Soil quality
• Weather conditions
• Stage of maturity at harvest
• Storage practices

Many hays are deficient in key nutrients such as copper, zinc, selenium, and sometimes even protein. Pasture can also fluctuate seasonally. Without testing every batch of hay and adjusting accordingly, it’s difficult to know exactly what your horse is (or isn’t) getting.

A ration balancer is formulated to fill in those nutritional gaps consistently.

šŸ”¹2. ā€œFat and Shinyā€ Doesn’t Mean Fully Nourished

A horse can look healthy—good weight, shiny coat, plenty of energy—and still be deficient in important vitamins or minerals. Subclinical deficiencies don’t always show obvious signs right away but can impact:
• Hoof quality
• Immune function
• Muscle development
• Reproductive health
• Long-term soundness

Ration balancers provide concentrated levels of vitamins, minerals, and quality protein (amino acids like lysine, methionine, and threonine) without adding unnecessary calories.

šŸ”¹3. More Than Just Calories

Many horses—especially easy keepers, retirees, or horses in light work—do not need extra grain or high-calorie concentrates. However, they still require proper levels of nutrients.

Feeding straight grain to ā€œadd vitaminsā€ can:
• Create excess starch intake
• Increase risk of metabolic issues
• Contribute to digestive upset

A ration balancer delivers targeted nutrition in a small daily serving, without excessive energy.

šŸ”¹4. Supporting Muscle and Topline

Protein isn’t just about quantity—it’s about quality. Horses require essential amino acids to build and maintain muscle. Forage protein levels can be low or poorly balanced in these amino acids.

A ration balancer provides the building blocks needed for:
• Strong toplines
• Proper growth in young horses
• Muscle recovery in working horses

šŸ”¹5. Trace Minerals Matter More Than We Think

Copper, zinc, and selenium play critical roles in:
• Hoof integrity
• Coat quality
• Immune support
• Connective tissue strength

Deficiencies may not show up dramatically but can contribute to chronic issues over time. A balanced mineral profile helps prevent imbalances that forage alone often cannot correct.

šŸ”¹6. Ideal for Easy Keepers

If you have a horse that maintains weight easily, adding a traditional grain mix may push them into obesity. A ration balancer allows you to meet nutrient requirements without overfeeding calories—making it ideal for:
• Easy keepers
• Ponies
• Metabolic horses
• Horses on good pasture

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🌟The Bottom Line🌟

Forage is the foundation—but it is rarely the full blueprint for optimal nutrition.

A ration balancer acts as nutritional insurance, filling in the gaps that hay and pasture leave behind. It supports long-term health, performance, hoof quality, immune function, and muscle development without unnecessary calories.

Balanced nutrition isn’t about feeding more—it’s about feeding smarter.

šŸ’œšŸ’œšŸ’ššŸ’œšŸ’œšŸ’š
Assurance Solution:

Assurance Ration Balancer Grass
Assurance Ration Balancer Alfalfa ( if your hay source is primarily Alfalfa)

šŸ”” LOW LOW feeding rate!!
Only 1/2 pound for 1000 pound horse on maintenance. āœ… = One bag would last 100 days.

🌟One of the SIGNIFICANT product Enhancements in Assurance Feeds is NATURAL Vitamin E. ( d alpha tocopherol)🌟NATURAL Vita...
02/20/2026

🌟One of the SIGNIFICANT product Enhancements in Assurance Feeds is NATURAL Vitamin E. ( d alpha tocopherol)🌟

NATURAL Vitamin E is absorbed 180% better than synthetic Vit E ( dl alpha tocopherol, which is used in most feeds).

šŸ’§Understanding Vitamin E in Equine Diets:

šŸ“Œ Vitamin E is one of only two important vitamins that the horse cannot produce itself and therefore must be provided in the diet. This vitamin requires a small amount of fat in order to be properly absorbed, which is why it is considered a fat-soluble vitamin.

šŸ“Œ The various roles of vitamin E in immune response, nerve and muscle function, and antioxidant action make it VITAL to the health of young, growing horses. Together with selenium, vitamin E acts to maintain normal muscle function, aid in the prevention of muscular disease, and provide antioxidant protection to body tissue, particularly cell membranes, enzymes and other intracellular substances, from damage induced by oxidation.

02/19/2026
ā‡ļø An important ASSURANCE FEED enhancement is the use of Chelated Minerals. šŸŒ€Chelated Minerals Enhance Nutrient Bioavail...
02/19/2026

ā‡ļø An important ASSURANCE FEED enhancement is the use of Chelated Minerals.

šŸŒ€Chelated Minerals Enhance Nutrient Bioavailability

Just what does that mean? How do they relate to a horse’s health and performance? And, more important in some horse owners’ eyes, why do the big words on the feed tag mean a slightly higher cost for the feed?

Top-grade horse feeds supply the vitamins and minerals needed by horses to support growth, tissue maintenance, nerve function, and general health. Chelation (key-LAY-shun) is the chemical process by which a mineral (iron, cobalt, copper, zinc, manganese) is combined with a mixture of amino acids and peptides. The resulting substances are known as chelates. Another descriptive term, proteinates, refers to the amino acid bond. These chelated minerals are thought to be more digestible than nonchelated forms. In other words, chelation makes the minerals more bioavailable (able to be absorbed and used for bodily functions), chiefly by shielding them from the effects of other dietary elements in the animal’s digestive tract. Proteinates or chelates are described as organic minerals in contrast to inorganic minerals, those that are not bound to amino acids.

Horses and other grazing animals pick up much of their mineral requirement by ingesting a mixture of grasses and other plants as well as the small amount of soil that clings to leaves and roots. In a natural setting where grazers wander over a broad area, each animal encounters a smorgasbord of vegetation. Today’s horses, if they are turned out at all, are usually confined to relatively small fields with a restricted variety of grasses or legumes. Often the farmland has seen decades of grazing or cultivation, and its mineral stores may be seriously depleted. Couple these facts with the heavy demands of growth, training, and performance, and it becomes obvious that some type of mineral supplementation may be necessary for horses to grow and perform to their full potential.

Most minerals occur in several forms that can be mixed into feed. For example, feed manufacturers can choose from at least six forms of manganese. What makes one more desirable than another? Two factors, digestibility and cost, are generally taken into consideration. As might be expected, the most easily digestible mineral forms (the chelates or proteinates) are also those with the highest cost.

What about just adding a larger proportion of a less effective but cheaper mineral? That sounds like a way to keep prices within bounds, but studies have shown drawbacks to this approach. Absorption from the digestive tract does not increase significantly at higher inclusion levels, and in some cases a large intake of one mineral seems to block digestibility of another mineral. Using chelated minerals for some portion (about 25%) of the total requirement seems to be a workable compromise, producing a feed with an easily digestible mineral component coupled with only a slight price increase.

A number of studies with rats, fish, pigs, chickens, and cattle have noted improvements in reproduction, immunity, hoof quality, milk production, and growth rate as well as lower f***l excretion when diets contained organic minerals, indicating the organic forms were absorbed and retained at a high rate. Fewer studies have been conducted with horses, but equine research has indicated organic minerals could be expected to enhance immune function due to better bioavailability. In one study, supplementation with copper proteinates was beneficial to horses with developmental orthopedic disease, while inorganic copper sulfate at comparable levels did not lead to similar improvements.

Other equine research projects have linked chelated minerals to a reduction in early embryonic death rate, increased number of eggs produced per reproductive cycle, and an improvement in foaling rate.

Studies have shown that intensely exercised horses have an increased requirement for some minerals, and a ration containing chelated minerals will benefit horses in the top levels of equine sport. These athletes need a steady, reliable source of minerals for energy metabolism, tissue maintenance, and a healthy and resilient immune system. Organic minerals are an especially important choice for the rations of young growing horses. Correct amounts and ratios of many nutrients are essential for the development of bones, muscles, and nerves, and the use of organic minerals can help to ensure proper mineral balance and absorption.

That's why some things that seem "little" are actually BIG INFLUENCERS in your horse's health.

ā‡ļøAssurance Feeds INCLUDE Chelated minerals in all of their feeds.
ā‡ļøYour ASSURANCE of the OPTIMAL ingredients for OPTIMAL health and results !!

02/19/2026

In November, a national outbreak of Equine Herpesvirus Myeloencephalopathy (EHM) put horse owners across the country on high alert 🚨🐓 Thanks to strong record-keeping and a rapid response, the Minnesota Board of Animal Health identified and quarantined 26 horses in Minnesota that had attended affected events. Thankfully, none of these horses developed signs of EHM.

EHV-1 spreads easily through respiratory droplets and shared equipment—often before a horse shows any visible signs of illness. āš ļø

Key Takeaways to Keep Your Barn Safe:

šŸŒ”ļø Monitor Early:
Check your horse’s temperature twice daily if they’ve been traveling.

🚫🐓 No ā€œSocialā€ Sniffing:
Prevent nose-to-nose contact and avoid sharing water troughs or equipment at events.

šŸ“… Follow the 21-Day Rule:
Quarantine new or returning horses for at least three weeks.

Consistent biosecurity practices 🧼 and quick action ⚔ are our best tools for keeping Minnesota’s horses healthy and hitting the trails or the arena with peace of mind. šŸŒ²šŸ‡

Learn more:
https://extension.umn.edu/horse-health/horse-biosecurity-tips-peak-riding-season

02/18/2026

And the winner of our Assurance Feed Horse Smooches Contest is… šŸ“šŸ’‹ā¤ļø

First, we just have to say — WOW. We absolutely loved every single entry and seeing all of your sweet horse smooches, big smiles, and special moments.

The photos were heartwarming, funny, genuine, and a beautiful reminder of why we do what we do. The bond between horse and human is something special — and you all captured it perfectly.

Thank you to everyone who participated and shared a little piece of your heart (and your horse’s!) with us. We wish we could crown you all winners!

Now, let’s give a big congratulations to our 2026 Horse Smooches Contest winner… šŸŽ‰šŸ’ž

Drum 🄁 roll……

Congratulations 🌟 Sherri Oswald🌟

šŸ”„šŸ“ Happy Year of the Fire Horse! šŸ“šŸ”„From all of us at Assurance Feed, we’re celebrating strength, spirit, and unstoppable...
02/17/2026

šŸ”„šŸ“ Happy Year of the Fire Horse! šŸ“šŸ”„

From all of us at Assurance Feed, we’re celebrating strength, spirit, and unstoppable energy — just like the Fire Horse!

May this year bring bold moves, blazing passion, and powerful performance to you and your herd.

Here’s to healthy horses, full feed rooms, and chasing big goals with confidence.

Let’s make it a year that runs strong from the first stride to the finish line. ā¤ļø

Tomorrow we’re doing the drawing for our Horse Smooches Photo Contest and we can’t wait to see who wins! šŸŽ‰If you haven’t...
02/16/2026

Tomorrow we’re doing the drawing for our Horse Smooches Photo Contest and we can’t wait to see who wins! šŸŽ‰

If you haven’t entered yet, there’s still time! Be sure to post your photo on the original contest post so your name gets in the drawing.

Pucker up and share those sweet horse smooches! šŸ’•šŸŽ

šŸ’‹šŸ“ Horse Smooches Photo Contest! šŸ“šŸ’‹

Valentine’s Day is all about love… and let’s be honest, some of the best kisses belong to our horses šŸ’•

We’re inviting you to share a photo of you giving your horse a smooch for our ā€œHorse Smoochesā€ photo contest! Whether it’s a nose kiss, cheek kiss, or full-on horse hug—if it’s sweet, we want to see it 😘

šŸ“ø How to enter:
• Post your horse smooch photo in the comments on the original post.
• Tag 2 friends
* We’d love it if you shared. 🩷

We’ll put all the names in a drawing to be done at the Mill on Feb. 17th.

The winner will receive a gorgeous pair of sterling silver Navajo earrings, an adorable equine valentine swedish towel and some other goodies.
{{ ✨See first comments below✨}}

Spread the love, celebrate your heart horse, and have some fun with us this Valentine’s season! ā¤ļøšŸŽ

šŸ’•

Address

27920 Danville, Avenue
Castle Rock, MN
55010

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Assurance Feed ~ Excellence in Equine Nutrition

Assurance feed is a team member of world renown Kentucky Equine Research. Assurance feeds bring high quality ingredients and 80+ years of equine experience paired with KER's research to make feeds that are known for being the best in the industry. Contact us with any of your nutritional needs or questions to see what we can do for you. Visit us on the web: www.assurancefeed.com or call: 651.463.8041 800.645.5648 **Dealer list available to view in Photos album