Assurance Feed

Assurance Feed Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Assurance Feed, 27920 Danville, Avenue, Castle Rock, MN.

🌟 Assurance Feed, formulated by the WORLD Leader in Equine Nutrition and Exercise physiology, Kentucky Equine Research.

🌟Locally owned and Family run for 80+ years.

🌟Assurance feed bring Top-Tier ingredients paired with KER's research to make a complete line of feeds, known for being the FINEST in the industry.

🌟Contact us with any of your nutritional needs or questions to see what we can do for you.

🍀🍀 HAPPY ST.PATRICK'S DAY ~🍀🍀May your day be touched by a bit of Irish Luck,Brightened by a song in your heart,And warme...
03/17/2026

🍀🍀 HAPPY ST.PATRICK'S DAY ~🍀🍀

May your day be touched by a bit of Irish Luck,
Brightened by a song in your heart,
And warmed by the smiles of the people { And nickers of the Horses 🐴😉} you Love! 💚

~ Old Irish Proverb

03/16/2026

While we are all looking forward to warm spring days and lush green pasture, the transition from winter hay to spring grass should be planned carefully to mitigate any health risks to your equine. Just because your equine friend is not obese or suffering from a nutritionally related disease, doesn’t mean you should just forget about hay entirely and let your horse eat their fill of spring grass.

Feeding high-quality hay is a good way to satisfy a horse’s urge to chew when they can’t graze and provide essential nutrients at the same time. A mature horse will eat 2-2.5% of its body weight per day; roughage should contribute to at least half of this percentage, but most agree forage should be a minimum of 75% of the horse's diet. Please remember that horses are individuals, so a horse's total nutritive requirements will ultimately depend on their age, stage of development, metabolism and workload.

Take-home message: Before making any changes to your equine companion's diet this spring, consult your veterinarian to determine their current weight/body condition score and to formulate a balanced and nutritious ration that meets your horse’s specific needs!

Spring may be on the calendar, but the heavy snowstorm predicted this weekend can still catch horse owners off guard.  A...
03/13/2026

Spring may be on the calendar, but the heavy snowstorm predicted this weekend can still catch horse owners off guard. A little preparation before the snow starts flying can help keep both you and your horses safe and comfortable.

❄️❄️❄️❄️❄️❄️❄️❄️❄️❄️❄️❄️❄️❄️❄️❄️

Spring Snowstorm Prep Checklist for Horse Owners ❄️🐴

When a late-season snowstorm is on the way, a quick prep can make chores easier and keep horses comfortable.

✅ Extra Hay Ready
Have several days of hay easily accessible. Horses stay warmer when they have plenty of forage to digest.

✅ Balanced Nutrition
Cold, wet weather increases calorie needs. A nutrient-dense feed or ration balancer like Assurance helps support body condition, gut health, and overall nutrition when weather stress increases.

✅ Water Check
• Test automatic waterers
• Check tank heaters
• Have a way to break ice if needed
Hydration is critical even in cold weather.

✅ Barn Storm Prep
• Secure doors and windows
• Check roof areas for heavy snow risk
• Add extra bedding for warmth and dryness

✅ Move Supplies Closer
Place hay, grain, and tools near the barn before the storm so you’re not trekking through deep snow.

✅ Emergency Basics
• Flashlights & batteries
• Charged phone
• Halters and lead ropes handy
• Vet number accessible

❄️ A little preparation before the snow flies helps ensure your horses stay warm, fed, hydrated, and safe until the storm passes.

🐴 Beet Pulp for Horses: Myth vs. FactBeet pulp has been a staple in horse nutrition for years, yet it’s still surrounded...
03/08/2026

🐴 Beet Pulp for Horses: Myth vs. Fact

Beet pulp has been a staple in horse nutrition for years, yet it’s still surrounded by a lot of misinformation. Let’s clear up a few common myths.

MYTH: Beet pulp is loaded with sugar.
FACT: Most of the sugar is removed during processing. What’s left is a highly digestible fiber source that’s actually low in starch and sugar, making it a great option for many horses.

MYTH: Beet pulp swells in the stomach and can cause colic.
FACT: Horses naturally hydrate their feed as they chew and digest it. Beet pulp does absorb water, but it does not expand dangerously in the stomach.

MYTH: Beet pulp must always be soaked.
FACT: Many horses eat beet pulp dry without issues. However, soaking it can make it easier to chew, increase water intake, and slow down eager eaters.

MYTH: Beet pulp is only for skinny horses.
FACT: Beet pulp provides slow-release energy from fiber, making it useful for many horses—from performance horses needing steady fuel to seniors that benefit from highly digestible fiber.

🌾 The Real Benefit

Beet pulp is often called a “super fiber” because it supports hindgut health and provides safe calories without the starch spike.

That’s why many quality feeds—including some Assurance Feed ® formulas—use digestible fiber sources like beet pulp to help support healthy digestion and steady energy for your horse.

🐎 The bottom line:
When used properly as part of a balanced ration, beet pulp can be a valuable tool for maintaining gut health and condition.

Most recent research 🔬 Highest Quality, Highly digestible ingredients Locked formulasLow feeding rates ~ BEST Value!!  ⭐...
03/08/2026

Most recent research 🔬
Highest Quality, Highly digestible ingredients
Locked formulas
Low feeding rates ~
BEST Value!! ⭐️

The choice is easy....Assurance Feed!! 💜

The Assurance line of horse feed is formulated to meet the specific nutritional needs of all classes of horses. The Assurance line includes feeds appropriate for breeding stock, growing youngsters, senior horses, and equine athletes involved in all disciplines.

The manufacturing experts at Assurance have teamed up with Kentucky Equine Research (KER) ( WORLD LEADER in equine nutrition and exercise physiology) to create the freshest, most scientifically advanced feeds in the marketplace.

The equine nutritionists at KER formulate all Assurance feed to meet the nutritional requirements for each class of horse. In addition to expert formulation, Assurance feeds feature the highest-quality ingredients. Formulas are updated regularly by KER to incorporate the most recent advances in equine nutrition.

Discover the Assurance Feed difference....Nutrition based on the BEST & LATEST research and SUPERIOR quality ingredients!

The Best available...Guaranteed!!
1- 800- 645-5648

🐴 Did you know your horse’s gut health can affect their behavior? 🤯New research shows the gut and brain are closely conn...
03/06/2026

🐴 Did you know your horse’s gut health can affect their behavior? 🤯

New research shows the gut and brain are closely connected through what scientists call the “gut-brain axis.” 🧠➡️🐴

That means diet doesn’t just influence digestion… it may also affect how a horse handles stress and reacts to new situations.

Why?
Because diet changes the hindgut microbiome, and those changes may influence how a horse responds to stress.

✨ The takeaway:
Supporting hindgut health isn’t just about digestion — it may also help horses stay calmer and more resilient.

🌿 Ask us about GI Soothe
A low sugar & starch feed designed to:

✔️ Buffer the stomach
✔️ Support hindgut pH stability
✔️ Promote skeletal health

GI Soothe — a leading-edge nutrition solution for horses dealing with digestive stress or GI challenges. 🐴💚

〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️
❓ Struggling with ulcers, digestive issues, or feed choices?

Feel free to ask! Equine nutrition consultations are always complementary.

1-800-645-5648 or message us on FB

We absolutely love this store and feel truly honored to have Rowdy's as a trusted source for Assurance Feed!❤️💜
03/05/2026

We absolutely love this store and feel truly honored to have Rowdy's as a trusted source for Assurance Feed!
❤️💜

Understanding Digestion in Foals~🐴🐴By Kentucky Equine Research, formulators of Assurance Feeds📌 Role & importance of col...
03/04/2026

Understanding Digestion in Foals~🐴🐴
By Kentucky Equine Research, formulators of Assurance Feeds

📌 Role & importance of colostrum
📌 Bulk of Nutrition comes from....
📌 Immature Digestive Track
📌 Changes by the time foals are weaned

Soon after a foal is born, it gets its first meal of colostrum, an antibody-rich fluid secreted by the mare’s mammary glands. It’s important for the foal to receive this colostrum within the first 24 hours of birth. After this period, large protein molecules such as antibodies can no longer be absorbed by the foal’s small intestine. This section of the digestive tract develops and changes rapidly in the first two weeks after birth.

By the time foals are weaned, usually, between four and six months of age, the digestive tract is capable of handling a diet that consists mainly of forage. Though foals may nibble grass or try a bite of the mare’s grain ration at a relatively young age, the bulk of their nutrition comes from the mare’s milk during this time. The immature digestive system is equipped to handle milk but is not ready for large amounts of forage until further development takes place.

When the foal is about two months old, the hindgut begins a period of maturation that lasts until about the six-month mark. Almost since birth, foals have been ingesting bacteria that are necessary to support digestion and hindgut fermentation. These bacteria are picked up from the mare’s udder as well as the environment. Foals also eat the manure of older horses and thereby stock their digestive systems with microbes that eventually colonize the hindgut.

While many of these bacteria are necessary for proper digestive function, the foal may also come into contact with pathogenic bacteria that can cause respiratory or digestive tract diseases. Keeping up with the mare’s vaccination schedule before the foal is born, doing a blood test on newborn foals to be sure they have received a sufficient level of antibodies, and beginning the foal’s necessary vaccinations at the proper time can minimize the chance of illness.

So-called “foal heat diarrhea” is seen in the majority of foals when they are about seven to 10 days old. No longer thought to be caused by hormonal changes when the mare goes into her first estrus after giving birth, this short-lived diarrhea is now believed to be related to microbial changes in the hindgut that temporarily interfere with the colon’s ability to absorb water. Extra fluid retained in the colon is eliminated with the f***s, causing diarrhea that almost always resolves without treatment.

By the time foals are weaned, usually, between four and six months of age, the digestive tract is capable of handling a diet that consists mainly of forage. Many owners also provide grain meals for their weanlings. These meals are best offered in small meals several times a day rather than one large meal, and owners should keep track of growth patterns and back off on grain for young horses that are growing very rapidly.✳️✳️

⭐️ ASSURANCE FEED SOLUTIONS: ⭐️
Balanced nutrition, premium quality protein ( amino acids), NATURAL Vit E, Omega 3's and chelated minerals.
Offering One-Feed Convenience for Breeding, growing, and Performance horses

💜Equity Blend~ 14% protein/6% Fat
Available in Multi-grain or pellets/ Bag
or BULK {pellets only}

💚 Equity GROWTH~ 14% protein/10% Fat
Textured feed

*Feeding broodmares these feeds, allows foals to nibble with their dams, and the transition at weaning time goes smoothly.

✳️✳️When feeding less than recommended amounts, consider Assurance Ration balancer to keep proper fortification of Vitamins and minerals for growing foals

🌱 Spring Grass Will Soon Be On Its Way… Is Your Feeding Program Ready?That bright green pasture may look beautiful — but...
03/03/2026

🌱 Spring Grass Will Soon Be On Its Way… Is Your Feeding Program Ready?

That bright green pasture may look beautiful — but spring grass is very different from mature summer grass.

It’s:
✔ Higher in sugar
✔ Lower in fiber
✔ Extremely palatable
✔ Quick to add weight

Many owners pull grain as soon as grass appears… but pasture alone doesn’t always provide balanced minerals or quality protein to support muscle and topline.

So while your horse may look round, they may not be fully balanced nutritionally.

Now is the time to:
• Reassess body condition
• Evaluate your hay and forage program
• Plan for a gradual pasture transition
• Adjust — not eliminate — balanced nutrition

The goal isn’t more feed.
It’s the right feed to complement forage.

That’s why we focus on feed programs designed to support the whole horse — especially during seasonal changes.

If you’d like help preparing your horse’s nutrition plan before the grass turns green, send a message or give us a call. 🌿🐴

1-800-645-5648

🐴 Meal size matters more than you think.A horse’s stomach only holds 2–4 gallons, and it’s usually already partly full o...
03/02/2026

🐴 Meal size matters more than you think.

A horse’s stomach only holds 2–4 gallons, and it’s usually already partly full of forage. Feeding too much grain at once can overwhelm digestion and increase the risk of colic, laminitis, and wasted nutrients.

✅ The golden rule:
Feed no more than 5 lbs of concentrate per meal and split feedings into 2–3 meals per day.

At Assurance Feed, we formulate our feeds to support low feeding amounts, safe digestion, nutrient absorption, and overall horse health—because how you feed matters just as much as what you feed.

Have questions about your horse’s feeding program? We’re always happy to help. 💜

1-800-645-5648

Happy March 1st! 🌸The GREAT thing about the month of March…We gain 1 hour 28 minutes of daylight!!   ☀️Just over 3 minut...
03/01/2026

Happy March 1st! 🌸

The GREAT thing about the month of March…We gain 1 hour 28 minutes of daylight!! ☀️

Just over 3 minutes of daylight is gained each day through the month of March.
This is the most daylight gained in any month of the year! 😃

Temperature Swings and Colic in Horses ❄️ ☀️🐴 ☀️❄️By Kentucky Equine Research, formulators of Assurance Feed.Notable tem...
02/27/2026

Temperature Swings and Colic in Horses
❄️ ☀️🐴 ☀️❄️
By Kentucky Equine Research, formulators of Assurance Feed.

Notable temperature swings have occurred in many areas of the country. Perhaps it’s 50 degrees during the day but drops to 25F at night, or sunny and mild one day but snowing the next. Horses are notorious for colicking under these conditions, but horse owners can minimize this through simple management strategies.

💦 It may seem obvious, but providing access to fresh, unfrozen water is essential for proper hydration and digestion. The more forage a horse consumes, the more water required to help move it through the gastrointestinal tract. This is especially important in winter when moisture-rich pasture grass is limited or absent.

💠“Offering free-choice salt or adding a little salt or electrolytes to a horse’s ration will encourage a horse to drink and assist in keeping a horse adequately hydrated, minimizing colic risk,” suggested Kathleen Crandell, Ph.D., an equine nutritionist with Kentucky Equine Research (KER).

💠Another key to helping a horse stay hydrated is to provide plenty of forage because the presence of the fiber in the gut will stimulate the thirst response,” recommended Crandell.

Additionally, microbes in the hindgut ferment the structural carbohydrates, or fiber, in hay or grass. Heat is a byproduct of fermentation, which helps keep the horse warm. For this reason, extra hay (and water, of course) should be offered when temperatures are expected to drop. Note that grain concentrates will not have quite the same hydrating or warming effect. “Exceptions would be commercial feeds high in beet pulp or standalone soaked beet pulp, which will have a similar effect as forage,” added Crandell.

🐎 When temperatures drop, it’s not unusual for training regimens to diminish and for turnout time to decrease. Exercise and movement, even if just walking around a turnout area, promotes gut motility. When horses are confined for long periods due to inclement weather, the risk of colic increases. Keep horses moving and turned out as long as the footing is safe. With this in mind, for horses that live outside, shelter is critically important for protection from the elements. If a horse’s coat or blanket becomes wet, the risk for chill increases dramatically and could trigger a bout of colic. Be sure to check in on your horses, especially in inclement weather.

💠 Don’t overlook basic, year-round management.
Having teeth professionally floated when necessary, typically at least once a year, will ensure a horse can properly chew feed and forage. In addition, proper parasite control will help the horse maintain proper body condition and a healthy digestive tract.

Horse owners can help their horses by noticing changes in behavior and well-being. What constitutes normal behavior?
What is your horse’s normal body temperature?
Basic observations can reveal a lot, and a keen eye can detect subtle changes that may be indicative of an impending problem.

In summary, remember the basics. The importance of water cannot be overstated in helping a horse stay healthy and hydrated. 💧

Good-quality forage is essential for warmth and proper gut motility.

‼️ When drastic temperature changes are predicted, pay extra attention to a horse’s behavior. Any subtle changes could indicate a problem. Call your veterinarian immediately if you suspect colic or any health issue.

Address

27920 Danville, Avenue
Castle Rock, MN
55010

Alerts

Be the first to know and let us send you an email when Assurance Feed posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram

Assurance Feed ~ Excellence in Equine Nutrition

Assurance feed is a team member of world renown Kentucky Equine Research. Assurance feeds bring high quality ingredients and 80+ years of equine experience paired with KER's research to make feeds that are known for being the best in the industry. Contact us with any of your nutritional needs or questions to see what we can do for you. Visit us on the web: www.assurancefeed.com or call: 651.463.8041 800.645.5648 **Dealer list available to view in Photos album