03/12/2026
✨ Exciting News & A New Chapter ✨
After 16 wonderful years, Pure Serenity Massage has officially entered a new chapter, and I’m so happy to share that the business is now under the ownership of Shelley and Reggie Hovenga.
This transition means Pure Serenity Massage will continue to grow and thrive with fresh energy — while still honoring the calm, welcoming experience so many of you know and love. Shelley and Reggie are passionate about wellness and deeply committed to continuing the high level of care Pure Serenity is known for.
I also want to reassure you that the amazing Pure Serenity team is still here, offering the same thoughtful, skilled care. Clients are encouraged to continue booking online with the Pure Serenity Massage therapists as usual — you are truly in wonderful hands.
I’m happy to share that I’ll also continue offering massage services right here in the same familiar space, now under my new business name, Smock & Co. Wellness. I’ll be managing my own schedule moving forward, and my online booking page will be launching soon. Until then, if you’d like to continue working with me, please feel free to reach out directly.
📞 319.427.2009
📧 Heidi.Smock@smockcowellness.com
This transition represents such a positive step forward — allowing Pure Serenity Massage to continue serving our community while also giving me the opportunity to create more balance and time with my family.
Thank you for the trust, support, and relationships you’ve shared with me over the years. I’m so grateful and truly excited for what’s ahead for all of us. 💛
— Heidi
