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The Optical Journal is the world’s most popular source for news, fashion, and business advice in independent optical. A 2020 and 2021 W3 Award Winning Business Website, The Optical Journal is a must for those who want to separate their optical businesses from the corporate clones.

GIGI STUDIOS Portrait Series is a declaration of character. Eyewear that expresses identity, defined by inner strength a...
04/06/2026

GIGI STUDIOS Portrait Series is a declaration of character. Eyewear that expresses identity, defined by inner strength and an unmistakable presence. Timeless designs, elevated through precise lines and sculptural forms.

As a continuation of the Spring Summer 2026 collection, the March capsule explores GIGI STUDIOS' distinctive codes through new chromatic interpretations and contemporary finishes.

Tricolour laminations are established as a key element of identity, adding visual depth and character to each frame. The introduction of on-trend tones and contemporary forms results in a sophisticated and balanced proposal, where compact silhouettes coexist with expressive volumes, projecting the brand's essence into the present with a precise and refined perspective.



About GIGI STUDIOS

The history of GIGI STUDIOS is a testament to a passion for craftsmanship.

GIGI STUDIOS Portrait Series is a declaration of character. Eyewear that expresses identity, defined by inner strength and an unmistakable presence. Timeless de

Nine West Eyewear launched its new SS26 optical collection as part of the Perfect Fit, Head‑to‑Toe campaign. Designed to...
04/06/2026

Nine West Eyewear launched its new SS26 optical collection as part of the Perfect Fit, Head‑to‑Toe campaign. Designed to deliver effortless style and inclusive fit options for every face shape, the collection reinforces the brand’s commitment to modern femininity, versatility, and head-to-toe confidence through petite and extended-fit sizing.

The Spring/Summer 2026 release introduces eight new optical styles, thoughtfully engineered across three distinct fit categories to ensure comfort without compromising style. From timeless silhouettes to the fashion-forward styles highlighted in the Icon and Trend series, the assortment delivers signature Nine West sophistication for wearers of every size.



About Nine West

Nine West is a renowned global fashion brand founded in 1978 and named after its original address at 9 West 57th Street in New York City.

Nine West Eyewear launched its new SS26 optical collection as part of the Perfect Fit, Head‑to‑Toe campaign. Designed to deliver effortless style and inclus

CHARMANT USA and Eddie Bauer have teamed up to support American Forests in their ongoing efforts to protect and restore ...
04/06/2026

CHARMANT USA and Eddie Bauer have teamed up to support American Forests in their ongoing efforts to protect and restore our forests. With a legacy spanning over 150 years, American Forests has been dedicated to revitalizing forests and enhancing the quality of life on our planet. They work to create healthy and resilient forests, ranging from urban areas to vast natural landscapes, which provide crucial benefits for the climate, people, water, and wildlife. American Forests advances its mission through innovative forestry practices, strategic partnerships focused on planting and restoring forests, and building a movement for change.

During the Month of April 2026, a portion of every Eddie Bauer frame sold will be donated to the American Forests. For every donated dollar, a tree is planted. $1,000 = 1000 TREES PLANTED!

CHARMANT USA and Eddie Bauer have teamed up to support American Forests in their ongoing efforts to protect and restore our forests. With a legacy spanning over

On March 23, Austrian premium eyewear brand Silhouette brought together a curated circle of international journalists an...
04/03/2026

On March 23, Austrian premium eyewear brand Silhouette brought together a curated circle of international journalists and influential tastemakers in Bilbao for an exclusive global PR experience titled “Titanium Meets Titanium.” Around 50 guests from across Europe and the United States followed the invitation to one of the world’s most iconic architectural landmarks, where innovation, craftsmanship, and design excellence converged in a truly immersive setting. Representing leading media and digital platforms from Austria, Germany, Spain, Italy, the Netherlands, Belgium, Denmark, France, and the United States, attendees were invited to step into Silhouette’s world — a universe where ultra-lightweight titanium meets visionary design and timeless aesthetics.

Set within the iconic architecture of the Guggenheim Museum Bilbao, the event unfolded as a powerful dialogue between two worlds shaped by the same extraordinary material.

On March 23, Austrian premium eyewear brand Silhouette brought together a curated circle of international journalists and influential tastemakers in Bilbao for

With Acireale, Amatrice, Licata, and Ostuni, Ultra Limited introduces four new optical creations that signal a decisive ...
04/03/2026

With Acireale, Amatrice, Licata, and Ostuni, Ultra Limited introduces four new optical creations that signal a decisive step forward in the brand’s evolution. More than new silhouettes, these models express character through considered proportions and a craftsmanship-led approach that elevates eyewear into a statement of individuality.

Each frame is conceived as a distinctive presence, where form and material carry equal weight. Acetate becomes the medium through which personality is shaped, lending depth to each silhouette and clarity to every detail.

The square structure of ACIREALE delivers graphic precision through clean horizontal lines and balanced architecture. Its presence is assured yet measured, while subtle tonal shifts along the edges introduce depth that reveals itself under changing light.

A more dynamic rhythm defines AMATRICE.

With Acireale, Amatrice, Licata, and Ostuni, Ultra Limited introduces four new optical creations that signal a decisive step forward in the brand’s evolution.

Alfredo Häberli is among Switzerland’s most influential designers. His work – ranging from furniture and lighting to eve...
04/03/2026

Alfredo Häberli is among Switzerland’s most influential designers. His work – ranging from furniture and lighting to everyday objects – follows a clear aesthetic rooted in his personal credo: “Observing is the most beautiful form of thinking.” With his first eyewear designs, created in close collaboration with Nirvan Javan, a long-held passion project finds its expression. Glasses are a central object where the human being remains the focus. Hardly any other object sits closer to the individual or is worn with such constant presence.

Developed to mark the 10th anniversary of NIRVAN JAVAN – the life’s work of the eponymous designer – the collection pays homage to the duo’s shared home city. For Nirvan Javan, the ZURICH COLLECTION represents a conscious return to origins: Zurich as a design system, rather than a mere symbol.

The designs follow a strictly defined formal language, drawing on the essential elements of the city at the foot of the Alps.

Alfredo Häberli is among Switzerland’s most influential designers. His work – ranging from furniture and lighting to everyday objects – follows a clear a

Global eyewear brand Mondottica Group announces the launch of the first Antony Morato eyewear collection. The luxury Ita...
04/02/2026

Global eyewear brand Mondottica Group announces the launch of the first Antony Morato eyewear collection. The luxury Italian menswear brand’s expansion into eyewear represents a strategic evolution in its growth path as a contemporary lifestyle brand. The new product category, conceived as a natural extension of the Antony Morato universe, maintains stylistic consistency and attention to detail—hallmarks of the brand. The collection features four contemporary designs, available in a total of ten colour options, created to interpret different styles and moments of use.

The result of a joint effort between the creative teams of Antony Morato and Mondottica Group, the debut eyewear collection utilises Mondottica Group’s production expertise to ensure the high-quality and finishing that the Antony Morato brand is renowned for.

Tony Pessok, CEO of Mondottica Group, said, “Over nearly two decades, Antony Morato has pioneered the contemporary menswear space.

Global eyewear brand Mondottica Group announces the launch of the first Antony Morato eyewear collection. The luxury Italian menswear brand’s expansion into e

For over 140 years, MOREL has stunned the eyewear industry with ingenuity, innovation, and a crucial focus on crafting f...
04/02/2026

For over 140 years, MOREL has stunned the eyewear industry with ingenuity, innovation, and a crucial focus on crafting for comfort. The company’s latest release charms with soft shades for women who appreciate a feminine flair from their frames.

SONIA is designed with stainless-steel fronts and bold acetate temples to provide a distinct contrast. Depending on the model, a metal core is also visible through the smooth, transparent acetate. In several styles, SONIA offers dual coloration against shiny rose gold rims, including brushes of black, dark blue, and radiant red at the brows. Curved stainless-steel flex hinges provide optimal comfort without the need for screws or springs. For a final, fashionable touch, the endtips are dipped with a splash of color to match the fronts.

This release features three shapes, including a full-rimmed small and medium rounded rectangle, as well as a semi-rimless medium rectangle.

For over 140 years, MOREL has stunned the eyewear industry with ingenuity, innovation, and a crucial focus on crafting for comfort. The company’s latest relea

HOYA Vision Care announced an update on its One Vision program through its new “Sustainability in Action” report, outlin...
04/02/2026

HOYA Vision Care announced an update on its One Vision program through its new “Sustainability in Action” report, outlining the company’s accelerated commitments and progress toward building a more sustainable future while addressing critical gaps in global vision care. Contained in the report is a pledge to achieve 100% renewable electricity usage across all operations by 2030, in line with the Climate Group RE100 global initiative – an acceleration from the company’s previous target of 2040.

Launched in 2023, One Vision is HOYA Vision Care’s long-term roadmap designed to strengthen the company’s ambition to become a more connected, conscious, and impactful organization. One Vision is based on three key pillars: reducing environmental impact, supporting communities, and fostering a positive workplace.

HOYA Vision Care announced an update on its One Vision program through its new “Sustainability in Action” report, outlining the company’s accelerated comm

Bricola from Mad in Italy draws inspiration from the elegance and mystery of the Venetian night—when hidden secrets surf...
04/01/2026

Bricola from Mad in Italy draws inspiration from the elegance and mystery of the Venetian night—when hidden secrets surface from the water, filling the city with an enchanting, mysterious glow. Our colors are dark, deep, iridescent: like ink on an 18th-century traveler’s journal.

Bricola stands apart from Mad in Italy thanks to a darker, more intense, and sophisticated stylistic identity. Its color palette—black, havana, blue, and dark gray—evokes a nocturnal, mysterious, and profound Venice, reflected both in the brand’s name and in the imagery of Venetian canals.

Classic, timeless shapes create a clear contrast with Mad in Italy’s bolder, more chromatic approach, thereby expanding the group’s offering and appealing to an audience with a more essential and traditional taste.

Bricola from Mad in Italy draws inspiration from the elegance and mystery of the Venetian night—when hidden secrets surface from the water, filling the city w

Spectaful’s latest optical models represent a clear step forward in the brand’s ongoing exploration of form and material...
04/01/2026

Spectaful’s latest optical models represent a clear step forward in the brand’s ongoing exploration of form and material. These new designs bring greater dimensional definition and a more considered use of colour, while maintaining the clarity that has long defined Spectaful’s identity.

Crafted with advanced polymer fronts and acetate temples, the frames are shaped with carefully calibrated thickness and precise milling that defines contour and depth without creating visual heaviness. Edges are carefully refined, allowing each piece to achieve presence through proportion rather than excess. The relationship between front and temple is central to the design, generating contrast and rhythm while preserving coherence.

Form remains at the heart of the range. Rounded silhouettes, squared constructions, softer oval lines, and irregular outlines coexist within a coherent architectural vocabulary. Each profile forms part of a coherent whole rather than standing as an isolated gesture.

Spectaful’s latest optical models represent a clear step forward in the brand’s ongoing exploration of form and material. These new designs bring greater di

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you...
03/31/2026

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams.

This week’s video is How They're Made (Lenses and Coatings): Inside The Optical Lab

https://youtu.be/yL_02Cxkmxk?si=KHZ-dLPLgewjprVZ

For more information or education, visit Laramy-K.

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for

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Optical News With Independent Views

For 12 years, The Optical Vision Site and Optical Vision Resources provided a different slant on our optical community. In September of 2019, we merged both websites into a new name with a new look and a new outlook as well. We are here to help independent optical do things a little better, a little smarter, and have fun doing so.