Who We Are
The Society for Healthcare Strategy and Market Development (SHSMD), a personal membership group of the American Hospital Association, is the largest and most prominent voice and resource for healthcare provider-based planners, marketers, and communications/public relations practitioners nationwide. SHSMD hosts the largest and most comprehensive annual conference, with over 1000 attendee
s. We offer such unique and respected staples as the annual Futurescan environmental assessment and the By the Numbers benchmarking study, as well as three listservs, electronic and print newsletters, a job posting service, and other valuable resources. More than 4,000 healthcare strategy professionals have chosen to become members of SHSMD, reflecting our singular status in the field. Our Mission—Why we exist
The mission of the Society for Healthcare Strategy and Market Development, a personal membership group of the American Hospital Association, is to provide healthcare planning, marketing, and communications professionals with the most highly valued resources for professional development. Our Brand Promise—Where we are going
As a reflection of the changing healthcare environment and the intensifying pressures on healthcare strategy professionals, and in response to comprehensive research on our members’ needs, SHSMD is proud to unveil a new brand promise. Through the process of listening to our members, as well as thoughtful introspection, we have clarified who we are and where we desire to go as an organization. Our members told us how we could serve them better, and we plan to deliver. We have opened a dialogue with our members that we plan to keep open on an ongoing basis to continue to add value to SHSMD membership. SHSMD’s brand promise reflects a renewed commitment to our members, along with newly developed resources that will empower our members to perform at a higher level. By launching new resources—such as special interest group communities, back-to-basics workshops, and expanded benchmarking and best-practice studies—while retaining the best of current resources, SHSMD intends to demonstrate a heightened sense of responsiveness to members’ need for just-in-time resources.
