SHSMD - Society for Health Care Strategy and Market Development

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SHSMD - Society for Health Care Strategy and Market Development

Serving 3,700+ members, SHSMD, a professional membership group of the American Hospital Association

Who We Are
The Society for Healthcare Strategy and Market Development (SHSMD), a personal membership group of the American Hospital Association, is the largest and most prominent voice and resource for healthcare provider-based planners, marketers, and communications/public relations practitioners nationwide. SHSMD hosts the largest and most comprehensive annual conference, with over 1000 attendees. We offer such unique and respected staples as the annual Futurescan environmental assessment and the By the Numbers benchmarking study, as well as three listservs, electronic and print newsletters, a job posting service, and other valuable resources. More than 4,000 healthcare strategy professionals have chosen to become members of SHSMD, reflecting our singular status in the field. Our Mission—Why we exist
The mission of the Society for Healthcare Strategy and Market Development, a personal membership group of the American Hospital Association, is to provide healthcare planning, marketing, and communications professionals with the most highly valued resources for professional development. Our Brand Promise—Where we are going
As a reflection of the changing healthcare environment and the intensifying pressures on healthcare strategy professionals, and in response to comprehensive research on our members’ needs, SHSMD is proud to unveil a new brand promise. Through the process of listening to our members, as well as thoughtful introspection, we have clarified who we are and where we desire to go as an organization. Our members told us how we could serve them better, and we plan to deliver. We have opened a dialogue with our members that we plan to keep open on an ongoing basis to continue to add value to SHSMD membership. SHSMD’s brand promise reflects a renewed commitment to our members, along with newly developed resources that will empower our members to perform at a higher level. By launching new resources—such as special interest group communities, back-to-basics workshops, and expanded benchmarking and best-practice studies—while retaining the best of current resources, SHSMD intends to demonstrate a heightened sense of responsiveness to members’ need for just-in-time resources.

12/22/2025

As the year comes to a close, SHSMD wishes you a Happy Holidays. May this season bring time to recharge, reflect and celebrate the ideas, connections and strategies that move health care forward. ✨

12/18/2025

SHSMD’s 2026 Call for Proposals is now open.

We are seeking workshop and concurrent session proposals for SHSMD Connections 2026 (September 27 to 29, 2026, in Baltimore, MD), as well as virtual session proposals for online education throughout 2026, including the annual social media certificate course in August.

If you have practical insights, real world case studies, and strategies that can help peers strengthen health care marketing, communications, digital engagement, business development, innovation, and strategic planning, we encourage you to submit.

Get details, key dates, and next steps:
https://www.shsmd.org/shsmd-connections-proposals

12/15/2025

Every strategist starts somewhere. Your gift could help someone step into the field with confidence.

Support a colleague or mentee with a year of learning and connection through SHSMD membership. Help grow the next generation of strategists.

Give a gift today: https://ow.ly/YY2950XBxtX

12/11/2025

Better strategy starts with better data. SHSMD’s By the Numbers: MarCom program gives teams real comparative insight into budgets, staffing, AI adoption, workload, and more.

Start with Panel 1 and see where you stand.

Learn more: https://ow.ly/an8N50XHuzl

Complete Panel 1: https://ow.ly/NlYq50XHuzm

12/10/2025

A gifted SHSMD membership unlocks real career momentum.
• Exclusive research
• Webinars and resources
• Planning tools
• A community of peers

Skip the usual holiday gifts. Give something that helps someone grow.

Give a gift, get a gift: https://ow.ly/kWCN50XBxsE

12/08/2025

The 2026 SHSMD Call for Proposals is now open.

Have a bold idea, proven strategy, or practical insight that can move health care forward? We want to hear from you.

Submit your session proposal for SHSMD Connections 2026 in Baltimore or for virtual programs throughout the year.

Proposals are due January 15.
Apply here: https://ow.ly/niu850XCYKm

12/04/2025

Give a colleague a year of opportunity. When you gift a SHSMD membership this season, you also receive a thank you discount for yourself.

Support someone’s growth with research, resources, and a nationwide community.

Give a gift that lasts all year.
https://ow.ly/ucVG50XBxnz

12/03/2025

Marketing and communications teams are being asked to do more with less. Comparative data can make all the difference.

SHSMD’s By the Numbers: MarCom benchmarking program is now open. Panel 1 takes only a few minutes and gives you access to your first dashboard insights.

Learn More: https://ow.ly/E37I50XAhzB

Complete Panel 1: https://ow.ly/KOEh50XAhzG

12/02/2025

Giving Tuesday is here! 💙

Today, SHSMD is rallying our community to support the SHSMD Scholarship Fund, empowering the next generation of health care marketing, communications and strategy leaders.

Make an impact today:
🔹 Donate to the Scholarship Fund (as an individual, organization, or anonymously)
🔹 Give in honor or memory of someone who inspired your career
🔹 Apply to mentor or volunteer and share your expertise with rising leaders

Giving Tuesday is one powerful day to give, but your impact can last all year.

👉 Join us in fueling future health care strategists and strengthening the SHSMD community. https://ow.ly/OtCX50XzQkh

11/25/2025

This year, SHSMD is focusing on our Scholarship Fund to support the next generation of health care marketing and strategy leaders.

You can:
🔹 Plan a gift (individual, organization, or anonymous)
🔹 Give in honor/memory of someone
🔹 Raise your hand to mentor or volunteer

📅 Mark your calendar and get ready to fuel future leaders. https://ow.ly/Xasv50XxRfu

11/24/2025

Futurescan 2026 is here.
This year’s report explores the forces shaping the future of health care and the strategies leaders are using to navigate change with clarity and purpose.

SHSMD members can access the digital edition for free, including insights on workforce, technology, consumer expectations, and the shifting business landscape.

See what’s ahead, share it with your team, and use these insights to plan your next move.

🔗 Download your complimentary member copy:
https://ow.ly/UX4l50XvZkR

11/21/2025

Today we spotlight the professionals who turn ideas into partnerships, build connections that strengthen care, and help health systems grow with purpose.

It’s Health Care Business Development Professionals Day, and as we wrap up HCSMD Week, we want to say thank you. Your work expands access, fuels progress, and shapes the strategic future of health care.

From cultivating community relationships to advancing new service lines and building meaningful collaborations, you bring momentum to every organization you support.

Here’s to the impact you make today and throughout the year. And here’s to continuing the journey together with SHSMD.

Explore tools and resources designed to support your work: https://ow.ly/Teao50XvXUN

Address

155 N Wacker Drive
Chicago, IL
60606

Telephone

+13124223888

Website

http://www.shsmd.org/

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