06/11/2023
Last year, the Intergovernmental Panel on Climate Change put out a report on mitigation of climate risks that included a chapter on demand for the first time in the IPCC’s history. Relying on more than a decade of peer-reviewed research, it concluded that people’s needs — food, shelter, water, transportation — are not always explicitly connected to energy, and even when they are, there are ways to dramatically reduce the amount of energy required to meet them.
That conclusion contradicted several decades of economic theory that suggested that increased energy use and, by extension, increased consumption would always equate to a longer lifespan and improved quality of life. Julia Steinberger, an ecological economist and professor at the University of Lausanne in Switzerland, contributed to the demand chapter. “In phases of economies when everybody’s in poverty, there’s a lot of demand that drives production,” she explained. “After a certain point, though, you have an overproductive industry that’s constantly driving productivity and competitiveness. … And the outlet for that is various kinds of over-consumption or things like planned obsolescence. Basically you wind up with products looking for markets.”
Electrification offers an opportunity to rethink how we use energy. Will we squander it?