01/21/2026
Dissecting Idiocy
or: how to make the human brain sad, anxious, and chronically dissatisfied in 30 seconds of scrolling
Giulio Mike Bianco
The Chicago Hypnotist
Member of ASCH – American Society of Clinical Hypnosis
Social media do not create depression.
That would almost be an excuse.
They train it. With method, consistency, and an enthusiasm that not even a Prussian military academy could match.
The protocol is simple.
Take a human brain, already delicate by design, evolved to compare itself with forty people in a village, not with four billion filtered avatars. Then bombard it daily with unreal lives, unreal bodies, unreal success, unreal happiness. Add a pinch of urgency, a splash of fear of falling behind, and a thick glaze of nonstop social comparison. Stir well.
Result: anxiety, depression, panic attacks, and a persistent feeling of being defective straight out of the factory.
🎪 Welcome to the circus.
The Sadness Factory
From a neuroscientific perspective, the mechanism is far less mysterious than motivational podcasts would like us to believe.
The brain runs on dopamine, not on likes.
The like is merely the Trojan horse.
Every notification promises a reward, but the reward is intermittent, unpredictable, arbitrary. Exactly the kind of stimulation that disrupts the mesolimbic dopamine system, the same circuitry involved in behavioral addictions.
Non-technical translation: the brain becomes a hamster with a smartphone.
When dopamine rises and falls intermittently, mood does not stabilize. It oscillates. And when it oscillates too often, the brain begins to interpret the world as unstable, threatening, and deeply unsatisfying.
That is where anxiety comes from.
That is where depression comes from.
That is where that delightful clinical sensation of “I don’t know why, but I feel awful” originates.
Longitudinal studies show a clear correlation between heavy social media use and increased depressive symptoms, particularly in adolescents and young adults (Twenge et al., 2018; Kross et al., 2013). Not because they are “weak,” but because their brains are still under construction.
It is like giving Red Bull to a nervous system that is still being wired.
Comparison: the Art of Telling Yourself “You Suck” Two Hundred Times a Day
Social comparison is an ancient instinct. It once helped us understand our place in the group.
Today it helps us understand that we are always below.
The key point, which social media elegantly omit, is this:
we cannot equal anyone.
We cannot, and we should not. Every comparison is, by definition, distorted. When we compare ourselves to an edited, filtered, curated version of someone else’s life, the message received by the unconscious brain is brutal:
“You are not enough. Improve. Buy. Become someone else.”
And if you fail? No problem. You can always mock, devalue, or attack. The mechanism is identical. Either you feel inferior or superior. In both cases, self-esteem goes bankrupt.
From a neuropsychological standpoint, comparison activates the amygdala and social threat circuits. The brain does not distinguish between a lion and the idea of being inadequate in front of the tribe.
It responds the same way: alertness, tension, hypervigilance.
Then we wonder why panic attacks show up.
The Industry of “Never Enough”
Social media do not sell products.
They sell insufficiency.
A better body.
A better career.
A better house.
A better relationship.
A better mind.
A better pillow.
A mindfulness practice better than your mindfulness practice.
The implicit message is always the same:
who you are, as you are, is not enough.
The brain, poor thing, takes notes. And once it internalizes that “more” equals “better,” the satisfaction threshold keeps moving further away. This is the principle of hedonic adaptation, well documented in affective neuroscience (Kahneman; Diener).
In plain language: the more you get, the less you feel.
Here lies the paradox: never in history have we had so much, and never have we felt so little.
Anxiety, Panic, and the Illusion of Control
Scrolling gives the illusion of control. In reality, it increases unpredictability. Catastrophic news, global tragedies, outrage on a continuous loop.
The sympathetic nervous system stays switched on like a Christmas tree in August. Cortisol rises, breathing shortens, muscles tense.
Then suddenly: panic.
Panic is not madness.
It is an exhausted organism saying: “Enough.”
A Non-Motivational Conclusion
The problem is not technology.
The problem is the unconscious, prolonged, compulsive, and culturally rewarded use of tools designed to capture attention, not to protect mental health.
The human brain is not defective.
It is simply ancient.
And we are treating it as if it were an algorithm.
🎪 The circus continues.
But every once in a while, turning off the screen and returning to the body is not escapism.
It is mental hygiene.
Essential References (for those who read before sharing):
Twenge, J. M., et al. (2018). Increases in depressive symptoms, su***de-related outcomes, and su***de rates among U.S. adolescents after 2010.
Kross, E., et al. (2013). Facebook use predicts declines in subjective well-being.
Volkow, N. D., et al. (2017). Dopamine, reward, and addiction.
Sapolsky, R. (2004). Why Zebras Don’t Get Ulcers.