Pltfrm

We are a team of one-on-one nutrition coaches that were sick of fad diets and media misinformation.

01/03/2026

The good old days 🥲

12/31/2025

Today’s your year, we know it. Happy 2026 🤍

12/27/2025

Balance isn’t overrated, but it is misunderstood.

Being 100% on for your goals won’t serve you, just as being 50% checked out in the name of “balance” and hoping for results won’t either.

Find the balance that lets you eat well most of the time, enjoy all foods without stress, and still make progress towards your goals.

Sustainability matters. If you don’t see it as a lifestyle, you’ll throw in the towel.

12/19/2025

That new low feeling, doesn’t matter how many times you moved around the scale just to make sure it was reading correctly 🥲🥲🥲🥲

we dont see the scale as the only indication of progress but it is one of a bunch.

We’re ready to help you lose fat and keep it off- DM us.

12/15/2025

Damn and all of the muscle gains, so now we’ll never know 💪🏻❤️

12/03/2025

You want to know how to get your weight loss going but online calculators are going to either majorly over or underestimate what you need to eat.

So we have much better calculations for you.

The first option takes a little bit longer to get going but is way more accurate- it’s based on you.

The second is quick…you can use an equation, but it’s also generic.

#1:
Take 1-2 weeks to eat as you normally do and track it all in an app.
Take an average of those daily calories.
Goal of fat loss?
Multiply by .9.

#2:
Take your goal body weight *be reasonable*
And multiply that weight by 14.
This will be your initial calorie target.
You’ll continue to drop calories as you continue your weight cut.

Give us a follow
Check out our nutrition coaching services at pltfrmnutrition.org

12/01/2025

How dare you 😅

11/24/2025

we 👏🏻 don’t 👏🏻 earn 👏🏻 food.

11/21/2025

You’ve heard it before but in case you haven’t internalized it yet...

Enjoy the holiday. Eat the food. Don’t track your calories.

And honestly… what’s the point of caring about your nutrition if you can’t take one day off to actually live your life?

At the same time, balance has two sides.

Just like one day won’t “ruin” anything… it also isn’t a pass to turn the whole long weekend into a free-for-all.

Sustainable nutrition is built on nuance, awareness, and choices that actually support how you want to feel.

Enjoy the holiday and honor your goals. Both should exist- at least they can when you take the right approach.

And if you need some help: 20% off all coaching services - get on our list to receive the discount code on the 25th.

11/19/2025

Our biggest sale of the year 🎉🍩

Join the email list by November 25th to get exclusive early access to our Black Friday codes. They’ll hit subscriber inboxes at 6am sharp—and nowhere else.

Link to get on our list is in our bio or DM us ‘EMAIL’ for a direct link in your inbox.

11/17/2025

Choose your hard. There’s always a trade off to your choices.

Diet culture is loud, confusing, and relentless. It might feel easy in the moment, but you’re still feeling stuck and there’s a solution that can free you from the noise.

Here’s what we know:

Our methods simplify everything.
You’ll finally understand nutrition - not fear it.

No more cheat days, extreme rules, or starting over.

Just small shifts that build muscle, support fat loss, and actually fit your life.

And not thinking about your body every second of every day?

That’s the freedom most plans never give you.

There’s effort involved, and trying new things will always feel hard. But so is spinning your wheels forever. You get to decide which hard actually moves you forward.

09/18/2025

The hype is there (one thing we’ll thank social media for), but you still have no clue how to get protein into your meals.

You want to lift more weight, get better scores in Crossfit, and smash the Hyrox or triathlon course?
- You need to consistently eat 4-6 portions of protein every day (depending on your size).

Muscle obviously helps you lift and move sleds, but it also helps you to continually push on the bike, through wall balls, and for continually moving at a fast pace on the run, too.

You likely don’t need more than 4-6 servings. If you like numbers, aiming for .8-1x your bodyweight is plenty. If you weigh 180 lbs., that’s 145-180g.

A good thing to consider- how much fat is in the protein you’re choosing.
-Aim for lower fat options for the most part and throw in 1-2 higher fat if you’re craving them.

Want a cheat sheet that you can use with the food scale? Comment ‘SCALE’ and we’ll post one!

Address

Chicago, IL
60603

Website

http://www.pltfrmnutrition.org/

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