02/11/2026
Most group practices obsess over new intakes.
But the research tells a different story.
Small improvements in client retention often outperform aggressive growth strategies in long-term profitability.
When clients leave early, it’s not just a missed session.
It’s lost revenue.
Lost momentum.
Lost team morale.
Lost impact.
Retention isn’t just clinical.
It’s operational.
It’s financial.
It’s cultural.
And when you start measuring it intentionally, you unlock smarter coaching conversations and more sustainable growth.
We broke down the research (and what it means for practice owners) in our newest post.
🔗 Read it at practicevital.com/blog/retention-research