04/16/2026
If your work depends on persuading scientists, clinicians or technical experts, you’ve likely run into challenges navigating what actually influences their decision-making.
On May 13, join MATTER for a conversation with Hamid Ghanadan, founder and CEO of LINUS and author of Not Buying It: The Art of Selling to Scientists, Doctors, and Other Professional Skeptics.
In conversation with MATTER CEO Steven Collens, Hamid will share a proven framework for influencing highly discerning audiences — drawn from three decades of experience in complex scientific markets. They will explore what actually drives behavior change and how to apply these insights across healthcare and life sciences.
Reserve your spot: https://bit.ly/4cpa1B6
FYI: Be sure to register and get there early as the first 50 attendees to arrive will receive a free copy of Not Buying It.