Endetail

A boutique agency that specializes in the design, development and execution of retail and brand stor endetail LLC. Our market is specialty retail.

is a boutique agency emphasizing an intimate, collaborative approach to the design, development, and execution of specialty retail and brand fixtures. We are a progressive, passionate and client-oriented team committed to making our clients’ vision a reality. We live and breathe client objectives, enabling us to become a bridge for our clients to get from where they are to where they want to be. We don’t phone in development, production, or delivery; instead, we become an integral, irreplaceable member of our clients’ team. Our niche is providing exceptional service and attention to detail – to every brand and store, regardless of size.

04/06/2026

What happens when a store is designed around movement, geometry, and change?

At the Bao Bao Issey Miyake store in SoHo, this idea takes physical form.

Inspired by the Japanese concept of irori, the space centers around connection. A glowing ceiling installation draws customers inward, creating a natural gathering point that anchors the experience.

From there, everything flows.

Plaster walls and a hammered aluminum table keep the environment restrained, allowing the product to do what it was designed to do… transform!

Perimeter displays guide customers through that journey, showcasing each bag as it shifts from flat form to dimensional object.

The space doesn’t compete with the product, it reveals it.

And that only works when the fixtures are doing more than holding merchandise.

They’re directing movement, shaping interaction, and reinforcing the story behind the brand.

Because when your product is built around transformation, your space has to be just as adaptable.

Learn more about this store design at wwd.com/fashion-news/fashion-scoops/bao-bao-issey-miyake-first-us-store-prince-street-soho-1237820704/.

Photos via pausemag.co.uk.

04/03/2026

Scandalous stories, jazz, and a 1919 piano set the stage for an unforgettable meal inside this Chicago time capsule.

Tucked in Downtown Chicago, Tortoise Supper Club is a celebration of the city’s history and culture. The foyer features mahogany wood from the original Pump Room, and two ballot boxes from mayoral elections in the 1920s through the 1950s remind visitors of Chicago’s rich political past. Raoul Varin prints give bird’s-eye views of 1880s Chicago, and a pencil sketch of Andrew McNally honors the co-founder of Rand McNally, who famously saved his printing presses during the Great Chicago Fire.

A 1919 Steinway Grand piano fills the space with live jazz on weekends, carrying the legacy of a family deeply connected to Chicago’s music scene.

On the walls, portraits of ten local “Scoundrels and Rogues” celebrate the city’s most colorful characters. The mix of history, art, and cozy elegance makes every visit feel unique and elevated.

Tortoise Supper Club leans into what Chicago does best... big stories, bigger personalities, and a little jazz along the way!

With historic artifacts, live music, and a 1919 Steinway setting the mood, the space proves that when design taps into local culture, the result can really strike a chord.

Learn more about this restaurant's history at tortoisesupperclub.com/blog/the-history-inside-tortoise-supper-club/.

04/01/2026

Skims just opened its first Chicago store, marking another step in the brand’s rapid move from online sensation to brick and mortar powerhouse.

What began as an online-only shapewear brand has quickly grown into one of the most influential names in fashion retail. Now SKIMS is bringing that momentum to Chicago with the opening of its first flagship store. As a Chicago-based company ourselves, we love seeing our hometown continue to attract major retail moments like this!

The 6,500-square-foot, two-floor store is housed in a former 1960s bank in Chicago’s Gold Coast neighborhood. With luxury neighbors like Prada, Christian Louboutin, and Harry Winston, Skims is right at home. The store features a full range of women's and men's products across shapewear, loungewear, underwear, and more.

BONUS: Customers can virtually queue for dressing rooms with a QR code and access exclusive merchandise only available at this location.

Skims' evolution from an online-only brand, launching in 2019, to opening more than 20 physical stores highlights a bigger shift happening across retail. Digitally native brands that once avoided brick-and-mortar are now investing heavily in flagship environments to build visibility, community, and cultural relevance.

Turns out brick-and-mortar retail is “keeping up” just fine.

Learn more at retaildive.com/news/inside-skims-chicago-flagship/811725/.

Photos via Chain Store Age.

03/30/2026

Tokyo just got a new denim destination and the store design fits like a glove.

GUESS JEANS recently landed in Tokyo, unveiling its first-ever flagship store in Asia. Located in the heart of Harajuku’s vibrant Jingūmae neighborhood, this iconic four-story space was designed by Hiroshi Fujiwara of Fragment Design. The store blends Japanese and Californian influences, reflecting the brand’s rich cultural roots.

This flagship introduces in-store customization experiences that bring customers into the creative process. Laser engraving, patches, and specialized services like Hyunjin logo engraving allow visitors to personalize their denim, while collaborations with local artists add a cultural layer to shopping in store.

Customization like this is becoming a powerful strategy in modern retail. Instead of simply displaying products, brands are creating environments where shoppers can interact with the brand and make the product their own.

The best retail environments fit customers the way great denim does. Comfortable. Personal. Made just for them.

Spaces designed with customization, flexible merchandising, and intentional flow help transform stores from simple shopping stops into experiences people want to step into.

Learn more about this flagship opening at lofficielmalaysia.com/fashion/guess-jeans-first-flagship-store-tokyo.

Photos and info via L'Officiel Malaysia.

03/27/2026

What happens when retail meets après-ski culture?

ASOS recently brought its latest experiential pop-up to Aspen, transforming part of The St. Regis Aspen Resort into a retail environment designed around the energy of the destination.

Guests could browse curated in-room catalogues and order pieces through “fashion room service,” or explore a retail space featuring winter-ready and transitional styles.

Just steps away at The Snow Lodge, the activation continued with a DJ set, a hot chocolate cart, and performances from Kaytranada and Pawsa, turning the experience into a lively social hub.

It’s another example of how brands are rethinking physical retail spaces, creating environments where shopping becomes part of a broader cultural moment.

Learn more at retailtouchpoints.com/topics/store-operations/asos-pops-up-in-aspen-for-presidents-day.

Photos and info via ASOS and Retail Touchpoints.

03/25/2026

If you’re in Waikiki, this rooftop is worth the climb.

Perched above the iconic Tommy Bahama retail store in Waikiki, this rooftop restaurant and bar feels like a hidden island oasis.

This Tommy Bahama Restaurant and Marlin Bar unfolds across multiple levels.

On level two you will find a bright, modern farm-to-table restaurant surrounded by a lush living wall of herbs and tropical greenery. The design blurs the line between indoors and outdoors, creating a fresh, vibrant atmosphere that reflects the island.

Head up to level three and fall in love with an open-air rooftop where the beach vibes truly take over. Think cozy lounge sofas, fire pits glowing at sunset, umbrellas, and sweeping views of the Honolulu skyline.

It’s the kind of place designed for lingering with fresh island-inspired dishes, beachy signature cocktails, happy hours, and live music.

Whether you come for dinner, sunset drinks, or simply the signature Tommy Bahama relaxed atmosphere, every level invites you to slow down and soak in the spirit of the island.

We’ve been longtime partners with Tommy Bahama and always love seeing how their spaces bring together hospitality, retail, and design to create destinations that feel effortlessly relaxed.

Learn more at therooftopguide.com/rooftop-bars-in-hawaii/tommy-bahama-bar.html.

03/24/2026

Your store isn’t just a place to sell products. It’s THE place your brand becomes an experience.

Every detail in a space shapes how people feel, explore, and connect with what you offer. That’s where we come in.

At endetail, we collaborate with our clients to design and build retail and restaurant environments that invite discovery. From modular fixtures to full-scale store transformations, every element is thoughtfully crafted to highlight your product, guide the customer journey, and express the personality of your brand.

We partner closely with brands to turn ideas into spaces that feel intentional, dynamic, and uniquely yours.

If you’re ready to create a space that truly reflects your brand, let’s start the conversation at endetail.com.

03/20/2026

Sustainable fashion brand Eileen Fisher is giving its in-store experience a major tech upgrade.

The retailer is rolling out Aptos ONE, a cloud-based point-of-sale platform built for modern retail, across its 50+ North American stores. The focus is simple. Make shopping more seamless and more personal.

The new mobile-first POS lets store associates handle everything from a single device. They can check loyalty points, look up purchase history, access real-time inventory, place endless aisle orders or preorders, and manage ship-from-store and BOPIS (Buy Online, Pick Up In Store) without switching between systems.

The intuitive interface helps simplify complex tasks, freeing up associates to focus on what they do best, building authentic relationships in-store.

Another big improvement is how well online and in-store now work together.

Because the POS and ecommerce platform share the same system, the experience feels more connected. Inventory updates in real time. Promotions stay consistent. Customer profiles are unified. Whether someone shops online or in a store, it is a continuous journey.

Technology may power the backend, but it changes the physical store, too! Mobile-first tools influence how checkout areas are designed, how service counters function, and how store layouts support more people-driven experiences.

Learn more about this retail technology at retailtouchpoints.com/topics/store-operations/eileen-fisher-upgrades-pos-at-50-stores-to-enhance-in-store-cx.

Photo via finance.yahoo.com.

03/18/2026

5 brands redefining brick-and-mortar in 2026…

From big names to up-and-coming brands, one thing’s clear: having a physical store matters more than ever. Whether it’s opening their own shops, partnering with major retailers, or creating pop-ups, these brands are finding ways to connect with customers face to face.

Here’s who’s making moves:

✨ Mango: The 40-year-old fashion fave is opening hundreds of new stores worldwide, including more in the U.S., plus experimenting with digital stores in Roblox.

✨ FP Movement: The activewear brand is growing fast with 75 stores and pop-ups at Nordstrom.

✨ Tecovas: This handmade western boot brand has grown to 55 stores since 2019, focusing on craftsmanship and customer experience.

✨ Homecourt: Courteney Cox’s homecare brand is now in 300+ stores and branching into laundry and body care, backed by $8M in funding.

✨ Skims: Kim Kardashian’s shapewear-turned-loungewear brand is expanding stores nationwide and on track for $1B in sales.

Showing up in the real world is key. People still love seeing, touching, and experiencing products in person. But the real shift isn’t just about physical presence… it's about intentional presence.

The next chapter of retail won’t be defined simply by how many doors open. It will be defined by how thoughtfully those doors are designed.

Learn more at retaildive.com/news/brands-watch-2026-skims-tecovas-fp-movement/812225/.

Photos and info via Nordstrom, Women’s Wear Daily, and retaildive.com.

03/17/2026

In a city that turns its river green every Saint Patrick's Day, this is where design steals the show!

Meet Pizzeria Portofino in our hometown of Chicago, IL. This casual Italian Riviera–inspired hotspot brings la dolce vita to the Chicago River.

Inside, a rustic whitewashed wood ceiling and limestone walls set the scene, while a stunning central bar offers panoramic river views (and the ultimate front-row seat to the iconic green river spectacle).

But beyond the celebration, this is what great restaurant design does: It frames the view. It guides the flow. It supports the staff. It elevates the brand.

At endetail, we look at spaces like this through a different lens; studying how layout, fixture placement, materials, and guest journey work together. All creating an environment that performs as beautifully as it photographs.

Because in retail and restaurant design, atmosphere is only the beginning. Ex*****on is everything… no luck needed!

Photos and info via choosechicago.com and soundinvestmentav.com.

03/12/2026

Tecovas just opened its first NYC location in a restored 1892 cast iron building in SoHo and it’s all about experience led retail design.

At 4,500 square feet, the space does not feel like a store. It feels like a thoughtfully curated Western home.

Instead of pushing transactions, the layout invites you to hang out. There’s a central circular leather sofa designed for gathering and a full service bar tucked deeper into the space. Dedicated zones for boot shine, hat shaping and personalization.

Designed by IA Interior Architects, the space reveals the building’s history rather than covering it up. Exposed brick, restored columns and revived ceiling details give it authenticity.

What makes this location especially interesting is the strategy behind it.

Tecovas started online in 2015. Now with more than 50 stores nationwide, they are investing in brick and mortar that builds relationships, not just sales. Customers come in for a drink, sit down, explore, then return later to purchase. It is low pressure. It is hospitality driven. It is designed for repeat visits.

With the global cowboy boot market projected to nearly double over the next decade, this is not just expansion. It is a long term move on physical retail and community.

Learn more about this new store at icsc.com/news-and-views/icsc-exchange/tecovas-soho-store-experience-led-retail-design.

03/11/2026

How Lowe’s is making loyalty a family experience…

The retailer has launched MyLowe’s Rewards Kids Club, expanding its 20+ year legacy of in-store Kids Workshops into a more connected, trackable program for families.

Here’s what makes this stand out:

🛠️Families can now track kids’ progress through digital badges
🛠️Parents can manage multiple children under one loyalty account
🛠️Free monthly hands-on workshops
🛠️In-store perks include small but memorable touches like organic lollipops and member gifts

Lowe’s is building early brand affinity by turning DIY into a shared family routine. Kids build confidence. Parents build projects. The brand builds long-term loyalty.

Learn more about this program at retailtouchpoints.com/features/news-briefs/lowes-makes-loyalty-program-more-family-friendly-by-adding-kids-component.

Address

PO Box 802378
Chicago, IL
60680

Telephone

(312) 986-9736

Website

http://www.endetail.com/

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