Endetail

A boutique agency that specializes in the design, development and execution of retail and brand stor endetail LLC. Our market is specialty retail.

is a boutique agency emphasizing an intimate, collaborative approach to the design, development, and execution of specialty retail and brand fixtures. We are a progressive, passionate and client-oriented team committed to making our clients’ vision a reality. We live and breathe client objectives, enabling us to become a bridge for our clients to get from where they are to where they want to be. We don’t phone in development, production, or delivery; instead, we become an integral, irreplaceable member of our clients’ team. Our niche is providing exceptional service and attention to detail – to every brand and store, regardless of size.

12/22/2025

Even this iconic shopping network knows that Brick and Mortar is where it’s at...

QVC, the live shopping network that mixes entertainment with retail, just transformed a New York City pop-up into a full-blown holiday wonderland, reminding us how physical spaces can amplify live commerce.

The two-day event at the Iron23 event space in the Flatiron District of New York City, reimagined as Mrs. Claus’ Holiday House, wasn’t just about products. Guests wandered through 10 themed rooms like the Claus-et, Yuletide Lounge, Kringle Kitchenette, and a Haute Chocolate Bar: all while catching live streams with Kathy Hilton as Mrs. Claus and Q50 ambassadors Melissa Rivers, Stacy London, Joy Bauer, and Babs Costello.

We love seeing brands use physical spaces to tell their story. Walking through the pop-up gives visitors a hands-on, immersive experience with QVC’s curated collaborations like luxe pajamas, jewelry, and home fragrances, and that energy naturally flows into TikTok streams and social campaigns.

Learn more at retaildive.com/news/qvc-mrs-claus-holiday-pop-up-new-york-city-kathy-hilton/805995/.

Photos via Variety, Average Socialite, and Retail Dive.

12/17/2025

This pilot from Amazon isn’t just about prescriptions, it’s about the future of how consumers prefer to shop.

Amazon is bringing Pharmacy Kiosks into select One Medical offices in Los Angeles, letting patients pick up prescriptions just minutes after their appointment. Each kiosk is stocked based on the office’s prescribing patterns, and patients can even connect with a licensed pharmacist via secure video or phone call.

It’s a simple idea, but it shows how thoughtful technology and design can create seamless, customer-focused experiences.

Now imagine the opportunities that come from bringing that same approach to retail:

✨Mini kiosks in malls where customers pick up pre-ordered items in minutes.

✨Kiosks that suggest complementary products or promotions based on past purchases in stores.

✨Grocery or electronics kiosks for fast-moving items that cut down lines and free up staff for more personal service.

✨“Mini stores” where customers can try samples, schedule demos, or even get virtual consultations.

The possibilities are endless! Making shopping easier, faster, and more engaging, while keeping customers coming back for new and innovative experiences.

Learn more at retailtouchpoints.com/features/news-briefs/amazon-pharmacy-kiosks-to-deliver-prescriptions-right-in-the-doctors-office.

12/16/2025

This year’s viral holiday trend might catch you off guard…

It’s called the “Ralph Lauren Christmas.” No, it’s not about buying Ralph Lauren products. It’s all about their brand’s signature aesthetic: rich reds, deep greens, cozy textures, and that nostalgic, layered holiday vibe. And over the past few months, it’s blown up, with TikTok posts and searches spiking everywhere.

It’s a cozy, nostalgic holiday aesthetic. Think red tartan, deep green velvet, brass, wood, layers, texture. More “Home Alone house at Christmas” than minimalist winter white. Warm, lived-in, heritage vibes.

And one of the reasons it took off so fast? Independent retailers brought it to life in physical spaces before most people even had the language for it.

Ah Louis in San Luis Obispo, California is a perfect example: a 151-year-old general store turned modern gifting shop that closes for two weeks every fall to fully transform for the holidays. This year, their plaid-heavy roots aligned perfectly with the holiday aesthetic customers are craving. Their space feels joyful, inviting, and intentionally layered.

So what does this mean?
🎄Customers are leaning into comfort-forward, nostalgic styling this season.
🎄Seasonal transformation matters. It creates anticipation and gives people a reason to visit.
🎄Independent retailers are getting ahead of trends by turning online mood shifts into in-store atmospheres quickly.
🎄People want spaces that feel warm, personal, and joyful, not sterile or overly polished.

Shoppers are gravitating toward spaces that feel like a holiday memory… and that’s something every brick-and-mortar brand can tap into!

Learn more about this viral trend at retailtouchpoints.com/topics/consumer-trends/inside-the-ralph-lauren-christmas-trend-with-a-local-california-gift-shop.

Photos via Larry Walshe Studios and info via Retail Touchpoints.

12/13/2025

An inside look at one of the most highly anticipated restaurant openings of 2025.

Chef Matt Abé’s first solo venture, Bonheur, transforms the former Le Gavroche space in London into something entirely his own: soft, stylish, and emotionally resonant. Russell Sage Studio worked closely with Abé to translate his vision into a tactile, approachable space: yellow leather tabletops, horsehair wallpaper, sculptural waiter stations, and a warm palette of peach, rust, sandy walnut, and ochre. The goal was a blend of minimalism and comfort, with subtle nods to Abé’s Australian roots and a dining experience that feels personal without being showy.

Even the basement has been reimagined. The six-seat Petit Bonheur chef’s table invites guests up close, blending architecture, materiality, and service into a complete experience.

Every once in a while, a space reminds you that restraint is the boldest move in the room. It shows that the most memorable experiences often come from what you choose not to add.

Learn more at wallpaper.com/travel/restaurants/bohneur-by-matt-abe-london-review.

12/10/2025

Gap is back in a whole new way on London High Street!

The brand has reopened in Covent Garden with a 3,250-square-foot, two-floor flagship, marking its return to physical retail in the UK after closing stores in 2021.

The store puts Gap’s core products front and center. Denim, khakis, fleece, and shirting are easy to find and explore, while curated touches like vinyl from Honest Jon’s and a selection of photography and art books give the space personality and a sense of place.

This reopening isn’t just a store launch, it marks Gap’s first major step in its UK comeback, showing renewed confidence in physical retail and a modern approach to flagship shopping.

Learn more at us.fashionnetwork.com/news/Gap-returns-to-covent-garden-with-flagship-store,1780490.html.

12/09/2025

For Starbucks, sustainability goes hand in hand with style all around the world.

Starbucks just opened a new eco-focused location at Cambridge Retail Park, complete with a landscaped café garden, a green roof that boosts the local ecosystem, and thoughtful touches from pedestrian-friendly access to a children’s play area. It’s a great example of how design and sustainability can come together to create spaces that feel good and do good.

And while this newest opening is exciting, it’s part of a much bigger story. One Starbucks has been building through some of its most sustainable stores worldwide. Let’s take a tour of some of our favorites:

✨Kampot “Fish Market,” Cambodia: A restored 1930s fish market where vintage architecture meets modern sustainability. Original features, local plants, and water-saving fixtures give this space real character and community impact.

✨Virginia Beach, USA: What was once an 1830s home is now a fully adaptive-reuse Starbucks powered by 100% renewable energy, native landscaping, and water-saving systems. A reminder that preserving past architecture can fuel a greener future.

✨Ahau Tulum, Mexico: Built with responsible materials like bamboo and surrounded by native greenery, this store blends Mayan-inspired design with the region’s natural beauty. A seamless blend of culture and sustainability.

✨ Shanghai Disney Resort, China: Energy-saving HVAC and lighting, smart waste management, and breezy open-air spaces make this location as low-impact as it is magical.

Together, these stores show how thoughtful design can shape a more sustainable future, one cup at a time.

We’re always inspired by brands and projects like this: where great design goes hand in hand with green initiatives.

Learn more about the new Cambridge Retail Park Starbucks at railpen.com/news/2025/starbucks-opens-redesigned-coffeehouse-at-railpens-cambridge-retail-park/.

Photos via Starbucks News and Starbucks.

12/05/2025

What if your daily commute smelled like the holidays? Bath & Body Works just made that happen.

This season, the retailer is taking its signature Fresh Balsam, Snowflakes & Cashmere, and Twisted Peppermint scents beyond the store by diffusing them into Grand Central Station in NYC, Clark and Lake in Chicago, and select movie theaters.

Bath & Body Works has also launched 46 interactive pop-up kiosks in high-traffic mall locations across the country, giving shoppers a hands-on experience with the brand’s holiday scents. On top of that, 30 pilot stores will showcase engaging window displays, inviting customers inside to explore the products through interactive try-and-smell stations.

The company is layering scent, sight, and digital touchpoints to create a truly immersive, multi-sensory environment. It’s the kind of thinking that reminds us how physical space, whether a flagship, pop-up, or public venue, can shape emotional connections with a brand.

Bath & Body Works didn’t just expand their holiday line… they expanded shoppers' entire holiday vibe. Brilliant!

Learn more about Bath & Body Works’ holiday moves at retaildive.com/news/bath-body-works-holiday-campaign-Grand-Central-movie-theaters-train-stations/804983/.

12/03/2025

Amazon just quietly rebuilt the Whole Foods experience… from the inside out!

At the new Plymouth Meeting, PA Whole Foods Market location, Amazon added a full 10,000-sq-ft micro-fulfillment center INSIDE the store.

The result? A hybrid grocery model where you can grab organic produce off the shelf and order name-brand essentials through Amazon without ever leaving the building.

Here’s how it works:
1️⃣ Scan QR codes throughout the store
2️⃣ Add thousands of you favorite name brand products (like Goldfish, Swiffer, and more) in the Amazon app
3️⃣ Pick them up before you even leave Whole Foods

While you shop, robots from the grocery e-commerce automation company Fulfil quietly do the heavy lifting. This fully automated system pulls, sorts, and stages your order in minutes, turning your grocery trip into a seamless mix of in-store browsing and ultra-fast digital fulfillment.

This “store-in-a-store” model blends tech, convenience, and the Whole Foods experience so seamlessly that shoppers barely notice the handoff.

The bigger question:

What would it look like if your retail space integrated tech naturally?

Learn more at retailtouchpoints.com/topics/retail-innovation/amazon-store-in-a-store-debuts-at-pennsylvania-whole-foods.

12/01/2025

Step inside a slice of Mexico… without leaving New Orleans, Louisiana.

At Acamaya, chef Ana Castro’s Mexican mariscos restaurant, you’re immediately transported. The space is full of intentional touches: carved stone lamps, matte black and pink tiles, and handcrafted plateware, all brought from Mexico City.

The open kitchen, breeze wall, and texture-rich surfaces reflect a modern, elegant take on Mexican design, celebrating volume, craftsmanship, and cultural artistry. From neon accents that nod to Castro’s other restaurant to square-cut stone walls inspired by the famous Mexican architect Luis Barragán’s Casa Pedregal museum, the interiors are as vibrant and purposeful as the menu itself.

In cities where you can eat something amazing on every corner, great food alone may not make an impression. People want to feel the story behind the plate. Acamaya serves it perfectly!

Learn more about this restaurant at nola.eater.com/2024/7/8/24193741/inside-acamaya-ana-castro-mexican-mariscos-restaurant-open-new-orleans.

11/29/2025

Today we celebrate the brands that make our communities unique.

Small Business Saturday is here, and we’re celebrating with an extra thanks to the small businesses we’ve had the pleasure of working with.

From boutique retailers to local bistros, these independent businesses bring creativity, personality, and heart to their communities. We’re proud to help them bring their visions to life.

Today and every day, we celebrate the small businesses that make where we live feel like home!

❤️

11/26/2025

COS brings its modern minimalism and sustainable design ethos to India.

London-based fashion brand COS, Collection of Style, just opened its first-ever store in India, landing in New Delhi’s Select Citywalk Mall. Designed entirely in-house, the flagship explores craftsmanship, materiality, and culture through a distinctly COS lens: Calm, sculptural, and quietly detailed.

Sustainability is front and center in the store’s design. Think terrazzo floors made of 90% recycled material, shelving from Smile Plastics (a materials company that turns recycled waste into solid surface panels), and sculptural furniture crafted from recycled cellulose fibers.

Sometimes sustainable design doesn’t simply demand attention, it earns it.

Learn more at fashionunited.uk/news/retail/cos-opens-new-delhi-store-featuring-sustainable-design/2025100684248.

Photos via hmgroup.

11/24/2025

Gen Z isn’t done with malls, and Urban Outfitters knows it.

By the end of 2025, UO will open three stores in its new Gen Z-focused format, with seven more coming in 2026. Their Houston, Glendale, and Bethesda locations feature brighter, modern interiors, modular fixtures, and immersive merchandising designed to evolve with trends and seasons. Fitting rooms are bigger and more open, while warm materials, rich textures, and curated visuals create a more engaging shopping environment.

Each store’s products are locally inspired, guided by insights from UO Insiders, Urban Outfitters’ community of highly engaged Gen Z shoppers. They act as a customer research panel, giving feedback on products, merchandising, store layouts, and campaigns.

From Houston’s denim, dresses, and accessories to Glendale’s expanded men’s graphic tees and hoodies, everything is built around what local shoppers actually want.

The store locations also are designed to appeal to Gen Z, particularly the mall-based Glendale store. The retailer has used insights from UO Insiders which indicate that 72% of Gen Z consumers are shopping in malls, making it the most popular in-person shopping destination among this age group.

This is a lesson in flexible, customer-driven store design: tailor to local tastes, create immersive experiences, and stay ready to shift with trends… all while keeping your brand’s personality front and center.

Learn more at retailtouchpoints.com/features/news-briefs/urban-outfitters-plans-10-new-stores-in-gen-z-friendly-format.

Address

PO Box 802378
Chicago, IL
60680

Telephone

(312) 986-9736

Website

http://www.endetail.com/

Alerts

Be the first to know and let us send you an email when Endetail posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Endetail:

Shortcuts

Want your practice to be the top-listed Clinic in Chicago?