Nielsen NeuroLabs

Nielsen NeuroLabs How our minds influence what we purchase

How we feed our brain will play a role in how we do our day to day activities.
10/19/2015

How we feed our brain will play a role in how we do our day to day activities.

Brain activity - scaled
10/19/2015

Brain activity - scaled

10/19/2015

Psychologists and marketers are learning what happens when we get and spend. Does this mean compulsive shoppers will end up deeper in the red?

10/19/2015

Research shows that the brain finds pleasure in the pursuit of inexpensive things, and high-street chains and online retailers sites alike are cashing in.

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