03/27/2026
"Young adults who viewed influencer posts with alcohol were significantly more likely to desire a drink than peers who watched similar posts—from the same influencers—with no alcohol involved."
An attractive influencer couple chats in a kitchen as they prepare dinner. A wine bottle sits on the counter. Someone takes a sip. It looks less like an ad than a slice of ordinary life, the kind of moment that can pass unnoticed during an aimless scroll on social media.