Mindurance, LLC

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Mindurance, LLC

Mindurance is an organization dedicated to creating products and services that help athletes, perfor MIND. ENDURANCE. MINDURANCE. Stadium to studio.

the element, part, substance, or process that reasons, thinks, feels, wills, perceives, judges, etc. ability or strength to continue or last, especially despite fatigue, stress, or other adverse conditions. the willingness and ability to develop and consistently apply the mental, emotional, and behavioral skills that allow you to most effectively live the life you want to live

Mindurance is an organization dedicated to creating products and services that help athletes, performers, and professionals manage stress and enhance performance. From the board room to the bedroom. Mindurance is here to help contribute to your success in all areas of your life. Learn more at www.mindurance.org

04/07/2026

Mindset Isn’t About Becoming a Different Person.

It’s a beautiful (but chilly) day—about 37 degrees.
And the sun’s out.

It doesn’t suddenly make it 60…
but it makes the day feel a little more tolerable.

That’s how I think about mindset.

In my field, mindset often gets framed as mental toughness.
Confidence.
Intensity.
“Killer instinct.”
Usually paired with a quote from Michael Jordan or Lindsey Vonn.

And sure—that has its place.

But let’s be honest…
That’s not how most of us are living day to day.

Most people I work with are:
Busy.
A little overwhelmed.
Juggling work, relationships, health, life.

They don’t need a hype speech.
They need something… usable.

So here’s the reframe:
Mindset isn’t about transforming your entire state.
It’s about making your current state
a little more manageable.

Like the sun on a cold day.

It might sound like:
“I’m going to give myself a little grace today.”
“I don’t have it all figured out… and that’s okay.”
“I’ll just take the next step.”

Is that elite, highlight-reel mentality?
No.
But it’s excellently average.
And it works.

So if today feels a little cold…
You don’t need to become a different version of yourself.
Just bring a little more sun into the moment.
See what happens.

P.S. Is your mindset a little less sunny these days? All good. It happens. But don’t feel like you have to navigate it on your own. Give me a shout...and we can chat it out.

04/06/2026

Go Be Excellently Average.

I share this idea a lot in my coaching, and at first glance, it sounds contradictory.

“Steve… aren’t you a high-performance coach? Why would we aim to be average?”

Fair question.

But hear me out.

⸻

Imagine your goal is simply to hold a water bottle.

You could squeeze the hell out of it—
tight grip, tense, locked in.

Or…

You could just hold it.
Light, steady, controlled.

Either way, the task gets done.

⸻

But that tight, white-knuckle grip?

That’s where we see:
• burnout
• exhaustion
• anxiety
• overwhelm

And yet… that’s the approach that often gets celebrated.

Go hard. Push through. Grind it out.

⸻

Here’s the reframe:

Performance isn’t about how hard you squeeze.
It’s about how well you can execute—consistently.

And consistency doesn’t come from tension.
It comes from rhythm. Space. Flow.

⸻

You can still:
• pursue big goals
• do meaningful work
• perform at a high level

But the intention shifts.

Less grind for grind’s sake.
More groove.

⸻

So maybe this is your permission slip:

Stop white-knuckling everything.

Hold it a little more gently.

Trust that you can still achieve—
and often, achieve better—
without squeezing the life out of it.

Go be excellently average today.

P.S. Does this resonate? If so I want to know. Shoot me a message.

04/03/2026

Happy Friday folks! Here is a lesson from Performance Design this week:

“Compass vs GPS”

I was talking with a client yesterday and his diagnostic uncovered something that I think a lot of us deal with.

Direction can show up in two different ways:
a compass and a GPS.

Sometimes you’ve got a really strong compass.
You know what you want. You know the kind of life you’re trying to build.
But you’ve got no clue what the actual steps are to get there.
And that gap? It feels like you’re stuck. Like nothing’s moving.

Other times it flips.

You’re busy. Productive. Doing a lot of things right.
But if someone asked, “Where is all of this going?”
You’d probably pause for a second, scratch your head, and say “Sh*t, I don’t actually know.”

And honestly, neither one is terrible.
There’s nothing wrong with meandering.
There’s nothing wrong with getting locked into the day-to-day.

But if you want to feel a little more aligned… a little more intentional…
you probably need both working together.
A compass to point you in the right direction
and a GPS to help you take the next step.

What was interesting with this client is that he had the compass. He had a clear end game. He KNOWS what he wants.
But he did not have the GPS. No play-by-play. No step by step path to get there.

And it was frustrating the hell out of him.

What we ended up talking about was this:
Exploration is part of the GPS.

Curiosity. Trying things. Testing ideas.
That’s not wasted time—it’s actually how you build direction.

But I think a lot of us try to skip that part.
We want to jump straight to certainty.
Like we’re supposed to just know the path.
And it doesn’t really work like that.

R&D is a real step. A productive one.
Even if it feels slower… or less certain… than having a clean plan.

Sometimes the next move isn’t knowing exactly where you’re going…
It’s being willing to explore long enough to find out.

04/02/2026

Hey Mindurance Heads, hope you’re doing well.
Last night, I caught a rocket launch...Artemis program in action.
Pretty wild watching rocket scientists do rocket science things.
And it got me thinking…

We use that phrase all the time...
“It’s not rocket science.”

But here’s the interesting part:
For rocket scientists… it probably isn’t that complicated.

In fact, I’d imagine their goal is the opposite:
to make things as simple and reliable as possible.

Because when something is moving that fast,
traveling that far,
under that much pressure…
Complexity becomes risk.

And then there’s us.

In our own performance - work, health, relationships -
we tend to do the opposite.

We overthink.
We overcomplicate.
We add layers that don’t need to be there.
And it costs us.

Performance isn’t built on complexity.
It’s built on your ability to make things
simple enough to execute consistently.

Less rocket science.
More simplicity.
Godspeed!

P.S. Interested in a little more simplicity in your ex*****on? Check out Mindurance Performance Design. Here you’ll have the “space” to design simple conditions, that allow performance to flow naturally. Write “Artemis” or send me a message to get a free Performance Landscape Self-Assessment.

04/01/2026

esterday I shared that scenario about the “not-so-pitch-perfect-founder” who realized that her newfound entrepreneurial angst was not a matter of low confidence, but instead it was an issue of deficient skillset. She simply needed to get better at pitching to investors.

And you know what’s interesting?

She didn’t go get a certification.
She didn’t re-enroll in a masters program.

She simply watched a couple YouTube videos…
practiced with her cofounder…
and role-played with a few friends.

And she got better.

I think we overcomplicate skill development.
We think we need to become an expert before we take action.

But the reality is...
if you watch one good video, read one decent book, or talk to one open mentor,
you might already be more prepared than someone who didn’t.

It’s not about expertise.
It’s about intention.

Are you working on the right skill for the moment you’re in?
Because you could spend months becoming great at something…
that doesn’t actually move the needle.

Meanwhile, a small upgrade in the right skill
can change everything.

Don’t go for expert.
Go for intentional.

Interested in sniffing out key areas of your performance that might be holding you back? Check out www.mindurance.org or send me a message to learn more about how Performance Design is reshaping how we view optimization.

03/31/2026

Trying something new as I launch Performance Design.
Each week I will walk through a scenario (sometimes real, sometimes fictitious but realistic) to show how this performance design work actually plays out.

This one: the not-so pitch-perfect founder.

It looks like a mindset issue…
but that’s where things can go sideways.

Give it a listen and see how it unfolds.
👉 Would you have gone straight to mindset?
If you’re curious what your own pillars might reveal, feel free to reach out.

P.S. Also if you think the scenarios could be interesting/helpful throw a like!

03/30/2026

A month ago I made a post on LinkedIn stating I was wanting to move to NYC and that I was looking for a new corporate role.

Turns out, I’m too impatient to wait for a hiring committee to call the shots.

The job hunt clarified something I’d been sitting on for a while: Sometimes you have to stop waiting for permission and just build the exact thing you want to see exist.

So alongside exploring opportunities in the city, I’m officially rolling out an evolution in my practice: Mindurance Performance Design.

I’m looking for 20 leaders, founders, or elite performers this year who want to fundamentally redesign how they operate.

This isn’t generic life coaching, hype, or corporate cheerleading. This is structural work. We run a diagnostic to find exactly where your system is clogged, and we co-create a blueprint to clear it.

Because performance isn’t just about mindset. It’s shaped by the conditions surrounding it.

Less about grinding harder. More about designing better.

To learn more check out my link and download a free self assessment. Of course reach out if you have any questions. You’ll likely be hearing more from me too.

And for my NYC folks... I’m still coming, and I’m ready to collaborate. Start spreading the news.

11/24/2025

The holidays are beautiful…and also a lot.

For many people, Thanksgiving brings joy.

For others, it brings:
• Family dynamics
• Old triggers
• Biting your tongue
• Walking on eggshells
• In-law diplomacy
• Travel chaos
• Food overwhelm + overeating
• Under-moving + low energy
• Pressure to “be okay”
• Irritation you can’t exactly express at the dinner table

If you’re already feeling the buildup — or you know the aftermath will hit you Friday morning — The Room is open for pre- and post-holiday decompression sessions.

Whether you need to…
✓ Vent
✓ Strategize
✓ Set boundaries
✓ Do a proactive emotional dump
✓ Reset your nervous system
✓ Recover from family time
✓ Or just unclench…

This is your 60-minute mental reset.
What happens in The Room stays in The Room.
I promise I won’t drink too much Peach Schnapps and spill your secrets.

Online. Confidential. Available within 72 hours.

Book your session... your sanity will thank you.
www.experiencetheroom.com

11/04/2025

44.

Birthdays always make me take stock — what was, what is, and what’s to come. In your 40s, those three sometimes blur together… or even pull in different directions. It’s a strange and beautiful liminal space — standing at the crossroads of who you’ve been, who you are, and who you’re still becoming.

I’ve learned to sit in that space with gratitude — for the love I have from family and friends, for the love I’ve learned to have for myself, and for the balance I’ve been able to build over time.

Life still has its ups and downs, but I feel fortunate to have love, perspective, appreciation, and curiosity for it.

So as I take another trip around the sun, Here’s to embracing it all — the past that shaped us, the present that grounds us, and the future that calls us forward.

10/31/2025

From The Room this week…
We talked about pivots that feel sideways but are actually forward.
About the weight of self-critique and the quiet guilt that comes with asking for help.
And about how dropping the armor — even for an hour — can reveal the truth we’ve been circling all along.

Each session reminds me that clarity doesn’t always require time — just honesty, presence, and a safe space to breathe.

Thank you to everyone who’s stepped into The Room.
Starting next month, sessions move to $150 as we continue to grow.
Lock in your lifetime $100 rate before 11/03/2025.

www.experiencetheroom.com

10/27/2025

Your Room is ready.

If your head’s been full — decisions, responsibilities, competing priorities — The Room is where you clear the noise.

A one-hour, confidential coaching session designed to help leaders, creatives, and high performers reset, refocus, and move forward with clarity and calm.

No packages. No waiting lists. Just a grounded conversation that works.

🧠 Step into The Room.
experiencetheroom.com

10/20/2025

Feeling the weight of Monday?
Sometimes what you need isn’t another to-do list — it’s a pause. A place to unload, reset, and find clarity before the week takes over.

That’s what The Room is for — one guided hour to release what’s heavy, sort out what matters, and walk away lighter, clearer, and ready to move forward.

Step into The Room.
$100 until November — and that rate’s yours for life.
www.experiencetheroom.com

Address

1391 W 5th Avenue Suite #445
Columbus, OH
43212

Website

http://www.mindurance.org/

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