04/24/2026
Dear STRŌB Community,
You're standing in front of a table full of crystals at our big crystal sale. Rose quartz. Amethyst. Black tourmaline. Clear quartz. Citrine. Labradorite. They're all beautiful, they all have "properties," and you have absolutely no idea which one is supposed to come home with you.
Now what?
🔮The Two Schools of Thought 🔮
There are two main approaches to choosing crystals, and both are completely valid.
Method 1: Match Properties to What You Need
This is the logical, research-based approach. You identify what you're dealing with (anxiety, grief, creative blocks, physical pain, boundary issues) and you choose a crystal known to support that specific thing.
🗻Need grounding? Black tourmaline, hematite, smoky quartz.
🩷Working on heart healing? Rose quartz, rhodonite, green aventurine.
🧠Seeking clarity? Clear quartz, fluorite, selenite.
This method works especially well if you're new to crystals and need a starting point, or if you're very goal-oriented in your healing work.
Method 2: Let the Crystal Choose You
This is the intuitive, energetic approach. You walk through the shop (or browse a table) and notice which crystal keeps catching your eye. Which one you keep coming back to. Which one feels warm in your hand or makes you want to hold it a little longer.
You might not even know what it "does" until you look it up later and often, what it does is exactly what you needed.
This method works when you trust your body's wisdom more than your thinking brain. And honestly? Your body usually knows. (That's how pendulums work!)
The truth is most people use both methods. You research what might help, then you let your intuition pick between the options. Or you follow your gut to a crystal, then research it and go "Oh. Yeah. That makes sense."
🌿 First Steps with a New Crystal 🌿
You've chosen (or been chosen by) a crystal. Here's what to do next:
Cleanse It
Crystals pick up energy from the earth, from the people who handled them and from the space they've been sitting in. We cleanse your crystals at the counter before you leave, but its always a good idea to clear the proverbial slate 😂 before you work with new mineral friends.
🌕Moonlight: Leave it outside or on a windowsill overnight (especially powerful during full moons)
💨Smoke: Pass it through sage, palo santo, or incense smoke
🎶Sound: Use a singing bowl, bells, or even your voice
🌍Earth: Bury it in soil for 24 hours (not all crystals can handle this—research first)
Charge It with Intention
Hold the crystal. Tell it (out loud or silently) what you need support with. "Help me stay grounded." "Remind me I'm safe." "Support my creative flow."
Think of it like programming. You're giving it a job.
Work with It
• Carry it: In your pocket, bra, or bag
• Meditate with it: Hold it during meditation or place it on your body
• Keep it visible: On your desk, nightstand, altar, or workspace
• Sleep with it: Under your pillow or on your nightstand (some crystals are too activating for this, just ask us!)
💚 Common Questions 💚
"Can I have too many crystals?"
Only if they're cluttering your space or overwhelming your energy. Some people work with one crystal at a time. Others keep a whole collection. There's no right answer, just what feels good to you. We have more information on where to store crystals in this blog (https://www.skool.com/strob-education-hub-1286/classroom/a6f12550?md=389acf77f36d48609b440befc78c7a19) over in The Brew Crew.
"What if I don't feel anything?"
That's completely normal, especially at first. Not everyone is energetically sensitive in that way. It doesn't mean the crystal isn't working, it just means you might experience its support more subtly, like a gentle shift in perspective or mood over time.
💎 This Saturday: Every Crystal We Own, 20% Off 💎
Speaking of choosing crystals, this Saturday our entire collection comes out.
Every crystal we own will be on display, covering the front room and filling every available surface in the shop. Tumbled stones. Towers. Raw specimens. Palmstones. Rare pieces. Everyday allies.
All of it. 20% off. Saturday only. 12-5pm.
Plus two readers:
🔮 Miss Elizabeth - Tarot & Lenormand
♉ April McCoy - Astrology & Oracle
Walk-ins welcome for readings. Crystal hunting strongly encouraged.
If you've been waiting for the right moment to add to your collection or start one, this is it.
Come find yours Saturday.
See you then,
The STRŌB Apothecary Team 🌿✨
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