02/25/2026
Happy Espandarmazgan! šā¤ļø Long before modern celebrations of love, ancient Iran (Persia) revered a deeper form of devotion. This festival honors Spenta Armaiti, the divine feminine spirit that protects Mother Earth, recognizing that the love nurturing life is the same love sustaining the ground beneath us.
Swipe through to learn about this beautiful ancient Iranian festival, how it ties into our calendar, and the deep, purifying roots of the sacred Espand plant - the primary extract in Magi formulations.
The stunning relief in the first slide is located at Tang-e Qandil in Kazeroun, Iran. It depicts a queen receiving a flower, perfectly capturing the spirit of this day.
Letās reclaim this ancient wisdom today šæthat nurtures life is the same love that sustains.
If you're in Los Angeles, make sure to join us next Tuesday, March 3rd, for the next Modern Mystic Series session with Joanna Garner at Anima Mundi Apothecary in Venice Beach (link in the Bio). The session is a guided Journey for Creative Intuition called The Womb Oracle and will be supplemented by our meditation formulation, Stard. Link in the Bio for registration
PS: The Tang-e Qandil relief dates back to the Sassanian Empire, located near the city of Chenar Shahijan (Qaemiyeh) in Qandil village. It depicts the marriage scene of the Sassanian King of Kings, Bahram II, to Queen Shapurdukhtak (daughter of Shapur Mishanshah and granddaughter of Shapur I, titled Queen of Queens). Bahram is in the center, with Shapurdukhtak on the left. The Tang-e Qandil relief dates back to the Sassanian Empire, specifically to the reign of King Bahram II, who ruled from approximately 274 to 293 AD. Therefore, the relief was carved in the late 3rd century AD.