The Evolved Caveman for men who choose:
Courage > contempt. Respect > dominance. Boundaries > control. Repair > punishment. Ownership > blame. Hi.
No shame, no gender wars—leadership:
less reactivity, more intimacy, strong backbone I’m Dr. John Schinnerer, founder and CEO of Guide To Self, a company focusing on scientific tools to achieve your professional and personal potential. I do behavioral health coaching - this helps you create habits of success by identifying where you are stuck, listening to your inner wisdom, discovering your deepest values and transforming your goals into action. My work draws on the principles of positive psychology, cognitive-behavioral therapy and the latest in goal setting research. Everything I teach is based on science. In coaching, I focus more on your present than your past. I put more emphasis on a fulfilling future than past disappointments. In fact, therapists in my office suite used to give me a hard time, “How come your clients don’t leave your office looking guilty and gnashing their teeth? Why are they smiling and laughing?” That’s because my goal is for my clients to leave feeling better than when they arrive. And frequently, that is exactly what happens. By focusing on solution-oriented tools and highlighting your natural strengths, I help you to maximize your personal and professional potential in areas such as:
managing anger or anxiety
managing stress
effective communication
and dealing with life transitions such as divorce
In my 20 year career in psychology, I have been fortunate to write an award-winning book entitled, How Can I Be Happier? I was honored to serve as a consultant to Pixar’s Academy-award winning movie, Inside Out. I am a fellow of the National Anger Management Association. And I hosted a daily prime time radio show several years ago. On top of this, I have helped thousands of clients in person and on the web to significantly reduce anger, anxiety and stress while increasing their satisfaction with and engagement in life. The foundation of effective coaching is the relationship I establish with my clients. Research has shown that the technique the therapist or coach uses is not as important as the relationship you build together. As the work progresses and trust is created, you will use the alliance between us as a workspace, to resolve problems in your life. As a client, regardless of the areas that you would like to address, please know that you will be understood, validated, and respected. Clients come to me because they want positive, sustainable change. Give me a call at 925-575-0258 or email John@GuideToSelf.com to see how we can transform your goals into action.
03/23/2026
Most men don’t realize it…
They were never taught how to feel...
They were taught how to perform.
The “man box” trains boys early:
>Don’t cry
>Don’t look weak
>Don’t be wrong
>Always be strong
And over time?
That turns into something deeper…
A fragile identity built on image, status, and performance...
instead of self-trust, emotional strength, and real leadership.
This is where egocentrism quietly takes over:
>Taking things personally
>Reacting to criticism
>Struggling to admit mistakes
>Feeling disrespected easily
Not because you’re broken…
But because no one taught you how to sit with discomfort without defending your ego.
Here’s the shift:
Real strength isn’t about dominance.
It’s about:
>Staying grounded when challenged
>Hearing feedback without reacting
>Being wrong without collapsing
>Choosing responsibility over image
That’s what emotional mastery actually looks like.
🎙️ In this episode, I break down:
>What the “man box” really is
>How it shapes your identity
>Why it leads to defensive egocentrism
>And how to grow out of it
If you’re serious about becoming a more grounded, self-led man…
This is a conversation you need to hear.
👉 Listen now to "You’re Not Selfish. You’re Defending an Image" through the link in bio
👉 Share this with a man who needs to hear it
03/21/2026
Most high-performing men are winning on the outside…
but still feel something missing on the inside.
You’ve built success.
You’ve handled pressure.
You’ve pushed through.
But no one taught you how to actually feel grounded, fulfilled, and in control of your inner world.
That’s exactly why I wrote “How Can I Be Happy?”
This isn’t theory.
This is a practical roadmap to help you:
✔ Build emotional mastery without losing your edge
✔ Strengthen resilience under pressure
✔ Develop real self-trust
✔ Create deeper, more meaningful relationships
✔ Feel fulfilled, not just successful
If you’re ready to lead your life from the inside out, this is your next step.
You don’t need more achievement.
You need alignment.
03/20/2026
From The Evolved Caveman Podcast on Apple
03/19/2026
We used to argue about opinions.
Now we’re arguing about reality.
That’s a very different game.
Most men I work with aren’t just overwhelmed by stress, relationships, or performance pressure…
They’re navigating a world where truth itself feels unstable.
And when your external world feels chaotic, your internal world follows.
👉 Confusion
👉 Frustration
👉 Anger
👉 Disconnection
This is why emotional mastery isn’t optional anymore.
Because if you can’t regulate your internal state…
you’ll get pulled into every external narrative, every outrage cycle, every tribal identity.
Strong men don’t just react.
They learn to:
Think clearly
Stay grounded under pressure
Question without collapsing into cynicism
Lead themselves when the world gets noisy
This episode breaks down what’s really happening, and why it matters more than most people realize.
🎧 Listen to the full episode: “Living in a Post-Truth World: The Death of Facts”
If you want to lead in today’s world, you need more than opinions.
You need internal stability in an unstable environment.
What’s one belief you’ve questioned recently?
Drop it below 👇
03/19/2026
Most men don’t realize how much emotional weight they’re carrying… until they finally put it down.
One of my clients, Robert, said this after completing the Anger Management Course:
“This course should be a mandatory prerequisite for going through life…
I felt like I lost a significant amount of emotional weight (anger and pessimism).”
That’s the work.
Not suppressing anger.
Not “controlling” it.
But understanding it. Leading it. Transforming it.
Because anger isn’t the problem.
Unconscious anger is.
When you learn how to work with your emotions instead of against them:
You think more clearly
You lead more effectively
You connect more deeply
And you stop carrying what was never meant to stay stuck inside you
If you’re a high-performing man who knows there’s another level of emotional mastery available to you…
This is your next step.
👉 Learn more about The Evolved Caveman
03/17/2026
From The Evolved Caveman Podcast
03/17/2026
From The Evolved Caveman Podcast.
03/17/2026
When facts disappear… power fills the vacuum.
We’re living in a moment where truth isn’t just debated: it’s manipulated, buried, and sometimes erased entirely.
In this episode of The Evolved Caveman Podcast, I unpack how we entered the post-truth era and why the erosion of shared facts makes society more divided, more confused, and easier to manipulate.
This isn’t about politics.
It’s about psychology, power, and the health of our collective reality.
Because grounded leadership, the kind I teach high-performing men, starts with the courage to face reality clearly.
Even when it’s uncomfortable.
Even when it’s inconvenient.
And especially when others are trying to distort it.
🎧 Listen to the full episode:
“Living in a Post-Truth World: The Death of Facts.”
If you value evidence, critical thinking, and emotional maturity, this one’s for you.
👇 Drop a comment:
Do you think we’re living in a post-truth world?
Share this with someone who still believes facts should matter.
11/03/2025
The 5 Realms of Self-Worth: Why Feeling “Enough” Changes Everything
New podcast episode The Evolved Caveman
Link in profile.
10/28/2025
For an important talk on the importance of self-worth which impacts your love life, your ability to get paid what your worth, your happiness and your ability to receive love, check out the interview I just did with Jay Scherr.
Be the first to know and let us send you an email when Guide To Self, Inc. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Hi. I’m Dr. John Schinnerer, founder of Guide To Self, a company focusing on coaching high performing clients using scientifically proven tools to achieve professional and personal potential. My goal is for my clients to be successful and happy at home and at work. Short of this, there is no true success.
Let me share a case study with you to give you a clear idea of what I do. Note: This is a mash-up of several clients and the name has been changed to maintain anonymity.
A former client of mine, “Bob”, came to me and said, “I live in a prison. I am a slave to my family and my work.” Bob is 51 years old, married with two sons - one in college and one in high school. At our first meeting, it was clear he had lost his passion for life. When I spoke to him about a positive future, he didn’t have one. He was simply going through the motions. Bob and his wife bickered frequently. She was “not attracted” to him anymore. At work, he was valued, appreciated, successful and knew what was expected of him. At home, he was in the way, struggled with communication, suffocating in his marriage, and rapidly losing the respect of his sons.
He told me, “I’m lonely, even when my wife is around. I’m sad and lonely if I’m being honest. I want to feel loved again. Appreciated. Adored. Valued. I miss my wife — the way it used to be.”
For Bob, it was easier to stay at work, than to come home and be with his wife. “I know what’s expected of me at work. It’s clear. When I come home, I’m in for a ration of s**t. And I just sort of stopped wanting to be alone with my wife because every time we’re alone, it ends up in an argument.”
“Years of burying myself in my work have led me to become maritally brain dead. I sacrificed everything to provide for my family. Now I’m losing them because of my sacrifice. What do I do? It’s been a long slow process of bloodletting - drip, drip, drip. My life is so normal now, and, by that, I mean fu***ng boring. How did we wind up here? If you looked at us, THEN, and look at us now,....sheesh! When we first started dating, we’d never scream at each other. We had s*x all the time. We never went days without speaking. We weren't this pi**ed off and hurt. Now we just get on each other’s nerves...all the time. We have become so hardened with petty hurts and slights and exhaustion that we just don’t fit together anymore.”
Marriages don’t typically end due to one large transgression, like an affair. Marriages die due to thousands of tiny paper cuts -- a long, slow process of disappointments, resignations, grudges, annoyances, and hurts which caused Bob to turn away from his spouse instead of towards. As the paper cuts accumulate, they lead to stonewalling, contempt and disconnection. They lead to a dynamic in which there is no room for course correction. Despite their love for one another, the smallest hurt now leads to angry withdrawal. They give up out of self-protection, and resignation. They stop trying to connect because of the anticipated lack of connection — the rejection is just too painful. And nothing ever gets resolved or improved. Their dance of numb survival continues.
Unfortunately, this hurt and anger didn’t leave Bob when he went to work. It packed a bag and went with him. And it made itself known as irritation and impatience with those he managed. It slowly eroded his social capital within his firm. He lost trust. He began to manage out of fear and intimidation. And his employees began to leave his company, because, employees don’t leave companies, they leave managers.
So I taught Bob. I taught him scientifically proven tools to improve his communication with his wife, his sons, his employees. I began to teach him how to motivate others positively rather than negatively. I taught him how to master his own mind — thoughts and emotions. We developed a plan for a positive future so he has goals and a vision to look forward to — both personally and professionally. I taught him about forgiveness as the way to let go of those past hurts and disappointments. He learned about passion, positive emotions, and awareness. He became more realistically optimistic, and as a result less pessimistic and less depressive and irritable. Now he no longer is at the mercy of his anger, his fear, or his hurt. He is happier at home and at work. He enjoys life again.
Clients come to me because they want positive, sustainable change — at home and at work. You need happiness, purpose, and satisfaction at home AND at work for a truly contented and satisfying life. Give me a call at (925) 575-0258 or email DrJohn@GuideToSelf.com to discover your peak performance.