02/21/2026
Let's go over another sales tactic: using social proof for psychological comfort
Like OF COURSE you're going to say good things about your own brand. You need money lol You can still build trust that way tho bc if it makes sense like people will see that.
But reviews
Testimonials
Screenshots of people praising you
Direct recommendations from someone you know...
THAT inspires trust.
Like okay I get that you think you're the best but 12 people cosigning you ???? Aight you might have something worth me checking out then.
People love to see results. They love proof. They love seeing transformation.
The thing is... you have to make sure you have quality product readily available for the right audience at the right times to make sure you're getting the social proof you need. So this tactic definitely isn't for everyone.
Also, suggestion: Before you take a screenshot of a text and post it, ask them if they mind first. Some people would rather give you an official review online instead.