10/24/2025
🌐 In a digital-first world, it’s easy to see screens as competition for attention at live events, but what if they could actually enhance it?
Here are 3 ways Scott Dzierzanowski, Executive Creative Director at Impact XM, recommends using digital to elevate your next experiential event:
1️⃣ Avoid Feeds - Use Group Chats for Engagement Social feeds are crowded and algorithm-driven; group chats feel direct and personal. Whether it’s a Slack workspace, WhatsApp thread, or SMS opt-in, giving attendees a channel instead of a feed makes it easier to share updates, reminders, and insider content that gets seen.
2️⃣ Authentic is Better than Polished
Highly produced content has its place, but short, imperfect clips from employees, attendees, or even real-time reactions at an in-person event, often travel further. They make a brand feel human, bringing the energy of the live experience into digital stories.
3️⃣ Navigation is a Digital Pillar
At large shows, attendees are always looking for shortcuts; where to go, what’s worth their time, and what they can’t miss. If you become a source of online guidance — quick maps, “don’t miss” tips, fast fact checks — you can earn trust because you’re solving real problems.
We’re always keen to hear fresh ideas. What hybrid event strategies or tools are working best for you?
