03/03/2026
🚨 GENERATION II IS HERE. 🚨
The evolution of The Launch Pad® has officially begun.
As of today, The Launch Pad® Generation II is live and available for purchase on our website, and it is officially replacing the original.
That means: When you purchase The Launch Pad®, you are receiving Generation II.
We are no longer selling the original version.
You will still see “The Launch Pad” listed as the product while we continue updating the site, but rest assured, every order ships as The Launch Pad® Generation II.
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Over several years, we’ve listened closely to coaches, athletes, tactical units, and everyday lifters. Your feedback mattered. We made refinements that we’re incredibly proud of, subtle, intentional upgrades that elevate performance, positioning, and feel to another level.
Here’s what’s new with Gen II:
• Additional contouring (subtle middle torso twist) to improve leg & foot positioning, especially for chest-supported rows and accessory work
• Rounded top corners for enhanced range of motion during head- and chest-supported pulls
• Improved lumbar integration for stronger tactile feedback and better positioning
• Refined taper geometry for smoother upper-back transitions
• Softened edges & corners for improved comfort and finish quality
• Integrated molded high-traction surface texture for enhanced stability and consistent setup
This isn’t just a cosmetic refresh.
It’s a performance refinement.
Gen I laid the foundation.
Gen II raises the standard.
We can’t wait for you to feel the difference for yourself!