11/05/2025
We are showing you the parts most companies hide...
Most companies only show the final product.
We want to show the steps, the trial and error, and the decisions that shaped the design.
Today we are walking through the four versions of our case.
This case is not here to protect Elliot. Elliot is already durable. But this case is about stepping into your shoes.
You are not just carrying an AED. If you are thinking about emergency readiness at home, you are probably also thinking about replacement pads, extra batteries, scissors, an EpiPen, and whatever else your family might need.
So we built a case that makes room for real life, not just a device.
We tested layouts, capacity, and convenience.
We talked through how people actually store things, what they reach for first, and how stressful moments feel.
Every version helped us get closer to a case that fits into everyday homes and supports real preparedness.
In this video, Paige, our Head of Creative Operations, walks you through the design process, the decisions we made, and why we kept pushing for more function and more clarity.
We want to be open about how we build and why we do not settle for the first solution.
Good design takes learning, adjusting, and listening to real needs.
More behind the scenes coming soon!
What are your thoughts on our cases?!
Would you want this in your home?