Russ' Uptown Optical

Russ' Uptown Optical Our expertise lies in providing you with the latest looks and styles in eyewear. Whether you're in need of frames, lenses, or both, we've got you covered.

Welcome to Russ' Uptown Optical, your go-to optical shop conveniently located in Des Moines, IA! We take pride in serving not only Des Moines but also the surrounding areas. Explore our wide range of brands, including popular names like Theo, Lafont, and Lunor. Trust us to help you find the perfect eyewear that suits your unique style and vision needs. Products:
Frames
Lenses

Brands:
Theo
Lafont
Lunor

Specialties:
Optical Shop
Look
Style

Say hello to bold, playful, and unapologetically unique!We’re excited to introduce Sabine Be. to Russ’ Uptown Optical- a...
03/20/2026

Say hello to bold, playful, and unapologetically unique!

We’re excited to introduce Sabine Be. to Russ’ Uptown Optical- a collection that turns eyewear into art. From vibrant colors to standout shapes, these frames are made for those who love to express their personality without saying a word.

Ready to find your next statement piece? Stop in and see the collection for yourself!



☘️☘️ May luck follow you wherever you go ☘️☘️
03/17/2026

☘️☘️ May luck follow you wherever you go ☘️☘️




Busy week here at Russ’! We got TONS of new frames in from some of our most awesomest lines. Here’s a few of our favorit...
03/06/2026

Busy week here at Russ’! We got TONS of new frames in from some of our most awesomest lines. Here’s a few of our favorites from and Come by and check these amazing pieces out, and so much more!

Some amazing new pieces just hit Russ’! Absolutely in love with this line. From design, color and fit, they are a 10/10...
02/12/2026

Some amazing new pieces just hit Russ’! Absolutely in love with this line. From design, color and fit, they are a 10/10!

We’re so excited to share our newest eyewear line at Russ’ Uptown Optical: Anne & Valentin! This is a collection we’ve h...
01/21/2026

We’re so excited to share our newest eyewear line at Russ’ Uptown Optical: Anne & Valentin! This is a collection we’ve had our eyes on for a long time— and for good reason. Anne & Valentin offers a wide ranging mix of stunning colors, distinctive shapes, and thoughtful designs, with something truly for everyone. Whether you are looking for a bold, head-turning statement piece, or a more understated frame with a unique twist, this collection delivers. Stop by, try on this wearable art, and let us style you in your perfect pair of Anne & Valentin eyewear today!



🎊🎊🎊Happy Holidays from Russ’🎊🎊🎊
12/17/2025

🎊🎊🎊Happy Holidays from Russ’🎊🎊🎊

Hey friends! As the year wraps up, now’s the perfect time to use any remaining HSA or FSA funds on a fresh pair of glass...
12/17/2025

Hey friends! As the year wraps up, now’s the perfect time to use any remaining HSA or FSA funds on a fresh pair of glasses at Russ’ Uptown Optical. Come get styled in an amazing new frame and make sure that money doesn’t go to waste! 😎😎

We’re not letting a little snow stop us! Our Lafont Trunk Show is up an running! Stop by to see the amazing styles of a...
12/13/2025

We’re not letting a little snow stop us! Our Lafont Trunk Show is up an running! Stop by to see the amazing styles of and get styled by Russ’!

✨Introducing EYEVAN at Russ’ Uptown Optical✨We are so excited to share with you our new line- EYEVAN Eyewear. Handcrafte...
11/14/2025

✨Introducing EYEVAN at Russ’ Uptown Optical✨

We are so excited to share with you our new line- EYEVAN Eyewear. Handcrafted in Japan since 1972, EYEVAN is a built for those who appreciate quiet luxury and impeccable detail.

From refined titanium to beautifully balanced acetate, this line is truly something special. And for you eyeglass historians out there- EYEVAN was the original manufacturer of Oliver Peoples in Los Angeles back in 1989. A true pioneer in the eyeglass world, we can’t wait for you to see this line!

Stop in, try them on, and experience what thoughful design feels like.

Wowwwww…. Our brand new pieces are here!! Absolutely in love with these new shapes, colors and design. This line is an ...
09/23/2025

Wowwwww…. Our brand new pieces are here!! Absolutely in love with these new shapes, colors and design. This line is an absolute one-of-a-kind and we are so, so excited to show you all! 💙

These lovely new pieces just rolled into the shop! We have been partnering with Lafont for a very long time, and we lov...
09/18/2025

These lovely new pieces just rolled into the shop! We have been partnering with Lafont for a very long time, and we love their collection now just as much now as we did back then! Just a lovely mix of shapes, color and style. They have quite the following around town, and we know you are going to love these newbies!

Loving our new pieces! Definitely a fan favorite!
09/10/2025

Loving our new pieces! Definitely a fan favorite!



Address

4122 University Avenue
Des Moines, IA
50311

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm
Saturday 8:30am - 1pm

Telephone

+15152793189

Website

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