03/10/2026
For Women’s Month, I’d like to highlight some of the female founders of the brands we carry and love, and share WHY we love them.
Let’s start with 💄
Jane Iredale Cosmetics was founded in 1994. As a casting director and producer, Jane worked closely with actors who had skin concerns exacerbated by heavy stage makeup and wondered, “Why can’t makeup be good for the skin?”
This led to the creation of her Amazing Base Loose Mineral Powder, which was immediately embraced by skin professionals, dermatologists and plastic surgeons for its ability to soothe, cover and protect.
Today, The Jane Iredale line known for being “Skincare Makeup” is still guided by the simple premise that makeup should look good, feel good and be good for the skin.
In addition to being a product our team members love using on their own skin and sharing with their guests, we love supporting a company founded on principles of giving back. Since their founding, Jane Iredale Cosmetics has contributed over $3.5 million to causes in line with those East Village Spa supports, including animal welfare, support for people during cancer care, and support for women in crisis, and programs that empower girls.
📷 Pictured: Cassie, Kirstie, and Maddie met Jane Iredale at a conference in 2023. As you can imagine, we are not as “assertive” as some beauty professionals in requesting assistance, and she saw us and made sure we were personally cared for, sticking with us at their booth the entire time, and also making sure the make-up artists at their booth sent products home for Cyerra, who could not attend with us that year. Her genuine kindness really left an impression.