03/19/2026
šØ WE NEED TO STOP HIDING BEHIND THE WORD āCOMFORT.ā šØ
Letās just say it.
Every time this topic comes up, the same answer shows upā¦
š āPeople choose a funeral home based on comfort.ā
But hereās the uncomfortable partā¦
What are we actually calling ācomfortā?
Is it:
⢠Trust?
⢠Tradition?
⢠Religion?
Orā¦
š Is it choosing what feels familiar ā because thatās all weāve ever known?
Because if weāre being real, this profession has patterns.
Not policies.
Not rules.
Patterns.
And those patterns didnāt just appear overnight.
So instead of pretending this is simpleā¦
š Why donāt we actually talk about it?
Why do certain communities consistently choose certain funeral homes?
Why do some firms rarely serve outside of specific groups?
Why does it still look the way it does in 2026?
And hereās another question that doesnāt get asked enoughā¦
š Are we preparing future funeral directors for ALL families?
Because in mortuary school, we talk about:
⢠Embalming
⢠Restorative art
⢠Cosmetics
But how much time is really spent on:
⢠Caring for different skin tones
⢠Understanding cultural and religious practices
⢠Preparing remains in ways that honor specific traditions
Or are some of those things learned laterā¦
only if you happen to be exposed to them?
Thatās not an attack.
Thatās a reality we need to look at.
Because if weāre truly here to serve everyoneā¦
š Then education, experience, and awareness have to match that mission.
š¬
Some people wonāt like this conversation.
Thatās okay.
The conversations that make people uncomfortable are usually the ones that move a profession forward.
š¤ Weāre not avoiding it on April 7th.
š
Tuesday, April 7th
ā° 6:00 PM EST
š¤ LIVE on As The Hearse Turns
š Letās be realā¦
Do you think funeral service ā including education ā is truly preparing professionals to serve every community equally?
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š¬ Comment
Letās talk about it.
š¤š„