03/13/2026
Some people get into fitness because they love training.
Max got into it because he loves people.
From Winston-Salem, North Carolina to coaching athletes and everyday humans across the country, Max’s journey has always been about helping others discover what they’re capable of.
After graduating from Appalachian State with a degree in Strength & Conditioning and a minor in Psychology, Max quickly realized that coaching wasn’t just about sets and reps. It was about connection, confidence and creating spaces where people feel supported enough to challenge themselves.
His coaching style is rooted in encouragement, empowerment, and meeting people exactly where they are. Whether someone is stepping into the gym for the first time, rebuilding after injury, or chasing a new level of strength, Max believes everyone deserves a coach who sees their potential.
Because for Max, strength training isn’t just about lifting heavier weights.
It’s about building confidence, resilience, and belief in yourself.
And when he’s not coaching?
You’ll probably find him hiking or camping with his girlfriend Jasmine and their dogs Otis, Pudge, and Baker… throwing a round of disc golf… rocking a pair of very cool socks… or rewatching The Lord of the Rings for the hundredth time.
Because community, adventure, and growth—those are the things that fuel him.
And that’s exactly the energy he brings to every person he coaches.