03/16/2026
I am angry, but not surprised, that the same person who started Kurbo (the horrific app selling weight loss to kids), started and worked for weight watchers in the interim.
Heading into puberty and into menopause are the two highest risk times for developing an eating disorder in people with uteruses. And this woman created ways to prey on people during both of those times.
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Did you know that the same person who founded Midi Health founded Kurbo (remember that horrific app targeting higher weight kids that Weight Watchers eventually bought)? I sadly wasn’t surprised to discover this, and here’s why..
Who Is Joanna Strober?
Joanna Strober is the CEO and founder of Midi Health, a virtual care platform for women in perimenopause and menopause.
Prior to Midi, she founded Kurbo, described as the first digital therapeutic for childhood obesity, which was scaled to help tens of thousands of children worldwide and sold to Weight Watchers in 2018. Before digital health, she spent more than 20 years in private equity and venture capital investing in health and consumer companies,
We know that people who menstruate are at the highest risk of developing an eating disorder when they start puberty and their period and when they go into perimenopause and menopause. It’s no accident or coincidence that the same person who created a weight loss app for kids as they enter puberty, founded a company that promotes and sells weight loss for people heading into menopause
A former investor and guest lecturer at Stanford University, Strober is an entrepreneur with a track record. In 2014, she launched Kurbo Health, a health-tech startup aimed at tackling childhood obity, and sold it four years later to Weight Watchers. After the 2018 sale, she joined Weight Watchers and began
working on a new business related to weight-loss medications.
(Continued in comments)