The Outreach4Health Project
OUTREACH4HEALTH is a project developed by North Carolina Central University and the University of North Carolina at Chapel Hillโs Lineberger Comprehensive Cancer Center to educate and engage African Americans in activities to increase cancer prevention knowledge, reduce cancer-related risk factors, and improve access to life-saving information and resources. As part of a multidimensional strategy to reach minority populations, this project will use technology and social media, accessible by smartphone, to promote culturally appropriate messaging to decrease cancer health disparities and to support behavioral changes key to cancer prevention in Communities of Color.