The Rural Outreach Center

The Rural Outreach Center Our mission is to eradicate rural poverty in Western New York. We assist, empower, and elevate our Participants to self-sufficiency.

We provide counseling for adults in grief and loss, trauma, and other mental health issues, as well as play therapy for children experiencing a wide variety of stressors, including trauma, grief and loss, divorce, and difficulties with social interactions. We operate a Redistribution Center for furniture and appliances. Call 716-777-4007 for more information. We support individuals living in rural poverty through a variety of programs. Go to http://theroc.co for complete information.

This week, The ROC welcomed two amazing groups of volunteers! On Tuesday, a group from National Fuel spent the afternoon...
04/23/2026

This week, The ROC welcomed two amazing groups of volunteers! On Tuesday, a group from National Fuel spent the afternoon weeding, raking, clearing brush, picking up sticks, and making our grounds look lovely. On Wednesday, a group of students from Buffalo Academy of the Sacred Heart spent their day raking our garden beds, weeding the labyrinth, and cleaning and organizing our play therapy rooms.

We truly appreciate the hard work of both groups. Please join us in saying thank you!

We love seeing community members coming together! Benzinger's Clothing Care and 2 Danes Furniture Refinishing are hostin...
04/22/2026

We love seeing community members coming together! Benzinger's Clothing Care and 2 Danes Furniture Refinishing are hosting a Prom Dress Pop Up in North Collins on Saturday, April 25th for students in need of a prom dress. This is by appointment only - please see flyer for details.

We're so honored to partner on this incredible event! Our team is currently cleaning over 300 gowns to make sure every dress is fresh, beautiful, and ready for prom night. Thank you to everyone who donated! ๐Ÿ’™๐Ÿ‘—

The Office of Mental Health (OMH) is sharing the following survey opportunity: "OMH is continuing to work hard to reach ...
04/20/2026

The Office of Mental Health (OMH) is sharing the following survey opportunity:

"OMH is continuing to work hard to reach our goal of a more person-centered mental health system. Part of that work involves including the voices of people who currently receive or have received services in the past in how we measure the quality of mental health programs and services. As we continue to do this inside OMH, we are also asking for help from New Yorkers. We are sending out a survey to hear from youth, young adults, adults, older adults, and families about what you think is most important to measure when deciding if a service โ€œworkedโ€ or not.

The survey should take no more than 10 minutes, and your responses will help inform how OMH measure quality of care and whether/how that care helped an individual.

Survey link: https://nysomh.qualtrics.com/jfe/form/SV_brqXSkGgQZ8HjQG

The survey will close on Monday, 4/27.

Thank you!

For questions, please reach out to Advocacy@omh.ny.gov."

We had such a blast at our Easter egg hunt and community resource fair! Thank you to Ideal Energy Solutions for sponsori...
04/15/2026

We had such a blast at our Easter egg hunt and community resource fair! Thank you to Ideal Energy Solutions for sponsoring and to all of the amazing community organizations who stopped by!

Help us with our spring yard cleanup projects! The ROC is in need of some tools for some upcoming projects. We will happ...
04/14/2026

Help us with our spring yard cleanup projects! The ROC is in need of some tools for some upcoming projects. We will happily accept new or gently used rakes and shovels. If you are purchasing new, please consider shopping local - like with our friends over at Holland Hardware! You can also shop our Amazon wishlist by scanning the QR code or by visiting https://www.amazon.com/hz/wishlist/ls/23AWP5SY8ZYDM?ref_=wl_share

We are in need of:
2 heavy duty bow rakes
2 regular plastic rakes
2 poly scoop shovels
200 feet of green snow fencing (new, please)
1 EGO Power+ ST1623T 56-Volt 16-Inch Cordless String Trimmer

The Rural Outreach Center will be closed on Friday, April 3rd in recognition of Good Friday. If you need emergency assis...
04/02/2026

The Rural Outreach Center will be closed on Friday, April 3rd in recognition of Good Friday. If you need emergency assistance during that time, please call 911 or Crisis Services at (716) 834-3131. The ROC will reopen with our normal hours on Monday, April 6th.

After much discussion and careful consideration, The ROC has decided to update the job titles of several staff members t...
04/01/2026

After much discussion and careful consideration, The ROC has decided to update the job titles of several staff members to better reflect their day-to-day responsibilities. We will be sharing these changes throughout the day.

Our final job title change is Nichole. Her new job title is 'Chief Officer of "This Seemed Like a Good Idea"'!

After much discussion and careful consideration, The ROC has decided to update the job titles of several staff members t...
04/01/2026

After much discussion and careful consideration, The ROC has decided to update the job titles of several staff members to better reflect their day-to-day responsibilities. We will be sharing these changes throughout the day.

Next up is Frank. His new job title is 'Executive of Superpowers'!

After much discussion and careful consideration, The ROC has decided to update the job titles of several staff members t...
04/01/2026

After much discussion and careful consideration, The ROC has decided to update the job titles of several staff members to better reflect their day-to-day responsibilities. We will be sharing these changes throughout the day.

Next up is Lisa. Her new job title is 'Chief Officer of Fresh Beats'!

Address

730 Olean Road
East Aurora, NY
14052

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 7pm
Wednesday 9am - 5pm
Thursday 9am - 7pm
Friday 9am - 5pm

Telephone

+17162402220

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Our Story

We are a social service organization. Our mission is to end rural poverty by assisting, empowering, and elevating people to self-sufficiency. We provide support to Participants engaged in our program, ROC U, through: counseling -for adults in grief and loss, trauma, substance abuse, and mental health issues playtherapy food distribution household furniture and appliances through New Paths Redistribution Center -716-777-4007 volunteer drivers Backpack school supplies and Snackpack weekend food programs Go to http://theroc.co for complete information.