The Rural Outreach Center

The Rural Outreach Center Our mission is to eradicate rural poverty in Western New York. We assist, empower, and elevate our Participants to self-sufficiency.
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We provide counseling for adults in grief and loss, trauma, and other mental health issues, as well as play therapy for children experiencing a wide variety of stressors, including trauma, grief and loss, divorce, and difficulties with social interactions. We operate a Redistribution Center for furniture and appliances. Call 716-777-4007 for more information. We support individuals living in rural poverty through a variety of programs. Go to http://theroc.co for complete information.

The SMART Recovery Meeting scheduled for today (1/14) is canceled.  We'll see you next week!
01/14/2026

The SMART Recovery Meeting scheduled for today (1/14) is canceled. We'll see you next week!

Emergency HEAP opened January 2nd! This support is available for individuals and families dealing with heating-related e...
01/09/2026

Emergency HEAP opened January 2nd! This support is available for individuals and families dealing with heating-related emergencies, such as having a shut off notice for your electric, natural gas, or primary heat source, your primary heat source is already shut off, or you are out of fuel or have less than a quarter tank of fuel oil, kerosene or propane or have less than a ten (10) day supply of wood, wood pellets, corn, or other deliverable heat source.

Visit https://otda.ny.gov/programs/heap/ -benefit for more information

This is a great opportunity for law students looking for experience this summer!
01/08/2026

This is a great opportunity for law students looking for experience this summer!

Rural communities in the U.S. and its territories face a shortage of lawyers, with a large population of the country being forced to travel hundreds of miles to find legal assistance. Participate in Rural Summer Legal Corps (RSLC) and help address the a...

A lovely family celebrated their son's first birthday by asking for friends and family to bring diaper donations for The...
01/08/2026

A lovely family celebrated their son's first birthday by asking for friends and family to bring diaper donations for The ROC instead of presents. We are so touched by this thoughtful gift!

Donations like this can help ease financial stressors for young families, giving them that extra space in their budget to handle a surprise cost or new need.

We are so thankful to be a part of community that is teaching their kids the value of supporting each other. Thank you - and Happy Birthday!

The SMART Recovery meeting for today (12/31) is canceled due to weather. We'll see you next week!
12/31/2025

The SMART Recovery meeting for today (12/31) is canceled due to weather. We'll see you next week!

The Rural Outreach Center will be closed on Thursday, January 1st in recognition of New Year's Day. If you need emergenc...
12/31/2025

The Rural Outreach Center will be closed on Thursday, January 1st in recognition of New Year's Day. If you need emergency assistance during that time, please call 911 or Crisis Services at (716) 834-3131. The ROC will reopen with our normal hours on Friday, January 2nd.

Do you have a pet that needs a rabies vaccine? Check out this awesome free resource!
12/30/2025

Do you have a pet that needs a rabies vaccine? Check out this awesome free resource!

Free Rabies Clinics - for dogs, cats, and ferrets from 9:00 am - 11:00 am
Location:
Saturday, January 10, 2026 at the County DPW Garage, 8810 Rt. 242, Little Valley
A one year certificate will be issued unless you provide proof of previous rabies vaccination.
Remember:
Rabies vaccinations are required for all dogs, cats, and ferrets.
There is no charge, but donations are accepted to help defray.
Please have animals on a leash or in a carrier.
For more information, please call 716-701-3386

The ROC's building at 730 Olean Road will be closed today, December 29th, due to weather. All appointments have been mov...
12/29/2025

The ROC's building at 730 Olean Road will be closed today, December 29th, due to weather. All appointments have been moved to telehealth or cancelled (if you had an appointment today, you should have received a notification letting you know how to access your telehealth appointment). If you need emergency assistance during that time, please call 911 or Crisis Services at (716) 834-3131.

We hope to reopen tomorrow at our normal time, but that is weather-pending! Please stay safe and warm.

“Christmas is doing a little something extra for someone.” ― Charles M. SchulzAs our many holiday activities wrap up, al...
12/24/2025

“Christmas is doing a little something extra for someone.” ― Charles M. Schulz

As our many holiday activities wrap up, all of us at The ROC cannot help but think of the many, many community members who did a little something extra for someone this year. You shopped for gifts, collected food, donated hams and turkeys, purchased items from our wishlist, volunteered to wrap presents and help kids pick out gifts for family members, made donations to support our future work, and brought so much holiday spirit! We are so thankful for the support each and every one of you provided The ROC and the families we serve. Every year, you blow us away with your generosity and love for others. Thank you.

Wishing you and your loved ones a very Merry Christmas! With love from the staff at The ROC.

Address

730 Olean Road
East Aurora, NY
14052

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 7pm
Wednesday 9am - 5pm
Thursday 9am - 7pm
Friday 9am - 5pm

Telephone

+17162402220

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Our Story

We are a social service organization. Our mission is to end rural poverty by assisting, empowering, and elevating people to self-sufficiency. We provide support to Participants engaged in our program, ROC U, through: counseling -for adults in grief and loss, trauma, substance abuse, and mental health issues playtherapy food distribution household furniture and appliances through New Paths Redistribution Center -716-777-4007 volunteer drivers Backpack school supplies and Snackpack weekend food programs Go to http://theroc.co for complete information.