The Rural Outreach Center

The Rural Outreach Center Our mission is to eradicate rural poverty in Western New York. We assist, empower, and elevate our Participants to self-sufficiency.

We provide counseling for adults in grief and loss, trauma, and other mental health issues, as well as play therapy for children experiencing a wide variety of stressors, including trauma, grief and loss, divorce, and difficulties with social interactions. We operate a Redistribution Center for furniture and appliances. Call 716-777-4007 for more information. We support individuals living in rural poverty through a variety of programs. Go to http://theroc.co for complete information.

Regular and Emergency HEAP are currently and tentatively scheduled to close on April 7th. If you haven't yet applied for...
03/24/2026

Regular and Emergency HEAP are currently and tentatively scheduled to close on April 7th. If you haven't yet applied for your benefits and need help with your application, give us a call ASAP at 716-240-2220 ext. 101 to make an appointment!

Happy Social Work Month! Tune in throughout March to hear from our amazing team of social workers and direct service pro...
03/19/2026

Happy Social Work Month! Tune in throughout March to hear from our amazing team of social workers and direct service providers. Today, social worker Sam shares a little bit about her journey from ROC intern to ROC employee!

“As I reflect on my experience working at the ROC, I am incredibly grateful for our clinical team which has supported my transition from an intern to a fully licensed social worker. I have gotten amazing supervision and guidance from my colleagues and truly felt a part of a family here. Social Work Month has made me thankful for my fellow social workers, and also thankful for all of the wonderful people who help our ROC Participants succeed.”

Have we ever mentioned how much we love our community? Well, we'll say it again: We love our community!Meet Riley, an aw...
03/18/2026

Have we ever mentioned how much we love our community? Well, we'll say it again: We love our community!
Meet Riley, an awesome local Girl Scout who had cookies left to sell. She took the initiative to call up Rick's on Main Restaurant to see if they would like to purchase any boxes. Not only did our friends at Rick's purchase 100 boxes, but they then asked Riley to donate all of those boxes to The ROC. Thank you to Rick's for their generosity and to Riley for being a great example of a Girl Scout!

Join Tuesday the 17th for Roots to Rise Recovery Group! It's a peer-to-peer support group focusing on recovery. The gro...
03/16/2026

Join Tuesday the 17th for Roots to Rise Recovery Group! It's a peer-to-peer support group focusing on recovery. The group is free and open to the community.

Happy Social Work Month! Tune in throughout March to hear from our amazing team of social workers and direct service pro...
03/16/2026

Happy Social Work Month! Tune in throughout March to hear from our amazing team of social workers and direct service providers. Today, social worker Sam is sharing ways she has grown by challenging herself:

“One area for growth that I saw myself fulfilling at the ROC was helping conduct and run groups for our participants. As a clinical team, we have each challenged ourselves to run group counseling for populations that normally get overlooked, such as younger children and pre-teens. I have had a lot of fun creating activities and using out-of-the-box ideas for growth and development amongst our participants, such as making DIY body scrubs for self-care and designing a scavenger hunt for communication and resiliency.”

Happy Social Work Month! Tune in throughout March to hear from our amazing team of social workers and direct service pro...
03/13/2026

Happy Social Work Month! Tune in throughout March to hear from our amazing team of social workers and direct service providers. Today, social worker Emily shares why community is such an important part of every healing journey:

"During Social Work Month, I’m reflecting on the importance of community and connection in the healing process. We are not meant to navigate life alone, meaningful relationships and supportive spaces can foster resilience, belonging, and growth."

A big thank you to our friend Pete from Ideal Energy Solutions! With his support, The ROC will be hosting an Easter Eggs...
03/11/2026

A big thank you to our friend Pete from Ideal Energy Solutions! With his support, The ROC will be hosting an Easter Eggs-travaganza on Thursday, April 2nd from 5:30 to 7:00 PM. Kids 12 and under can enjoy an Easter Egg Hunt, while family members can check out community resources. We'll have a raffle and other prizes available too!

Address

730 Olean Road
East Aurora, NY
14052

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 7pm
Wednesday 9am - 5pm
Thursday 9am - 7pm
Friday 9am - 5pm

Telephone

+17162402220

Website

Alerts

Be the first to know and let us send you an email when The Rural Outreach Center posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to The Rural Outreach Center:

Shortcuts

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram

Our Story

We are a social service organization. Our mission is to end rural poverty by assisting, empowering, and elevating people to self-sufficiency. We provide support to Participants engaged in our program, ROC U, through: counseling -for adults in grief and loss, trauma, substance abuse, and mental health issues playtherapy food distribution household furniture and appliances through New Paths Redistribution Center -716-777-4007 volunteer drivers Backpack school supplies and Snackpack weekend food programs Go to http://theroc.co for complete information.