11/05/2025
BIG: Because of Make the Road Action New Jersey work, Passaic County leaped from Trump +3 to Sherrill + 15. Here's how we engaged tens of thousands of Latino voters to deliver this win.
We went big and we layered - between the general and the primary, our program in Passaic County included:
✅20,000 texts
✅31,000 doors
✅121,000 calls
✅500,000 digital ad impressions
We spoke to Latino voters about the issues that matter most and then we organized. In September 2025, the City of Passaic tenants won one of the strongest rent stabilization ordinances in the entire state. We listened and we delivered - together.
We organize year round - we don't swoop in for elections. We build power in our community through weekly organizing meetings, one-on-one conversations, potlucks and dance parties and spaces for joy, leadership development, and campaigns that center members as strategists.
People power!