YB Urban? Aroma Bar

YB Urban? Aroma Bar YB Urban? is an aromatherapy and wellness boutique offering natural personal care products made fresh in-house.

New Chakra Exploration Retreat Date Added - Sunday, May 3rdOur Chakra Exploration Retreat filled quickly, and due to hig...
04/08/2026

New Chakra Exploration Retreat Date Added - Sunday, May 3rd

Our Chakra Exploration Retreat filled quickly, and due to high demand, we’ve added a second date! This immersive experience is designed to help you reconnect, reset, and realign through yoga, sound healing, aromatherapy, and personalized chakra work. Spaces are limited and tend to go fast, so if you’ve been thinking about joining, now is the time to reserve your spot.

Join us as we celebrate 13 years in business alongside Earth Day with a feel-good birthday bash at the shop! Enjoy treat...
04/07/2026

Join us as we celebrate 13 years in business alongside Earth Day with a feel-good birthday bash at the shop! Enjoy treats, a little bubbly, special savings, and extra rewards for your refills and container returns. It’s our way of saying thank you while honoring our commitment to sustainability and this amazing community that’s supported us every step of the way.

Join us for a special Facebook Live as we reveal our new spring collection. Be the first to see our fresh scents, season...
04/05/2026

Join us for a special Facebook Live as we reveal our new spring collection. Be the first to see our fresh scents, seasonal favorites, and all the details behind what we’ve been creating. Tune in live (or catch the replay) and drop a comment on the post or during the live for a chance to win a selection of goodies. To celebrate, we’re also offering a 24-hour sale with 25% off the entire spring collection, available both in-store and online! 🌷

We had a whole bunch of fun yesterday helping you pick out Easter basket gifts for all ages!We are open today from 11am-...
04/04/2026

We had a whole bunch of fun yesterday helping you pick out Easter basket gifts for all ages!

We are open today from 11am-4pm!

Its a little hard to believe we are down to our very last box of vintage bank notes! Its a testament to how much y'all ...
04/03/2026

Its a little hard to believe we are down to our very last box of vintage bank notes! Its a testament to how much y'all love our cold process bar soap!

When we bought our building 6 years ago we had boxes upon boxes of these things, many dating back over 100 years! The fact they they have stayed so perfectly preserved for over a century really speaks to how well-built safes were in 1911.

We've done our best to use the treasures that were gifted to us in the exchange of this historic space and will be thinking about what comes next when these are used up.

That being said...this last box is FULL and will serve us and our soap for a while!

Back in stock!!Thank you for your patience!
04/01/2026

Back in stock!!

Thank you for your patience!

Calendula infused oil brewing in the sunshine.Calendula oil is one of 3 botanically-infused oils we use to make Trauma o...
04/01/2026

Calendula infused oil brewing in the sunshine.

Calendula oil is one of 3 botanically-infused oils we use to make Trauma oil, one of the hero ingredients in our Relief Muscle + Joint rub.

We are currently out of stock on this fan-favorite product, but will make it as soon as our infusion is complete next week. In the meantime, you can still purchase while supplies last at the Ellsworth Cooperative Creamery.

Product Naming Spotlight: May Spa ⭐Formerly known as Lavender + Litsea, this blend has a new name that better reflects t...
03/31/2026

Product Naming Spotlight: May Spa ⭐

Formerly known as Lavender + Litsea, this blend has a new name that better reflects the experience it brings

May Spa is fresh, clean, and softly uplifting. The lavender creates a sense of calm while litsea (may chang) adds a bright, refreshing lift. It’s the feeling of stepping into a peaceful spa: simple, balanced, and renewing.

Same blend you love, now with a name that captures the vibe.

Finding your scent preference can be simple when you group things into a few core vibes. Fresh (citrus + herbal), floral...
03/31/2026

Finding your scent preference can be simple when you group things into a few core vibes. Fresh (citrus + herbal), floral (soft + uplifting), warm (sweet, vanilla, cozy), and grounding (earthy, woodsy, musky). Notice which group you’re naturally drawn to. That often reflects how you want to feel. At The Aroma Bar, we use that as your starting point to help you create custom-scented products that are uniquely yours. All blended to match your mood, your routine, and your personal style.

Spring cleaning season is here. It's time to refresh your space and reset your routines. At The Aroma Bar we have though...
03/29/2026

Spring cleaning season is here. It's time to refresh your space and reset your routines. At The Aroma Bar we have thoughtfully crafted products to help you clean naturally while elevating the experience with fresh botanical scents. On top of that, a fresh new batch of our cleaning spray is ready and waiting for you so you can create a space that feels clean calm and truly renewed 🤍🌿

Fresh oils just hit different 🌿We source from family-run distilleries around the world, test everything right here in th...
03/27/2026

Fresh oils just hit different 🌿

We source from family-run distilleries around the world, test everything right here in the Midwest, and then…

We pour your oils to order 💧

No dusty shelves.
No sitting stock.
Just some of the freshest, most potent oils we have—made just for you.

✨ Better aroma
✨ Better quality
✨ Less waste
✨ More accessible pricing

And the best part?
Enjoy 25% OFF all aromatherapy through Saturday 🤍

Stock up on your favorites or try something new—this is the perfect time.

✨ Have You Heard? ✨It’s back… and it only comes once a year 👀🌿 OUR ANNUAL ESSENTIAL OIL SALE IS HERE 🌿For one full week,...
03/25/2026

✨ Have You Heard? ✨

It’s back… and it only comes once a year 👀

🌿 OUR ANNUAL ESSENTIAL OIL SALE IS HERE 🌿

For one full week, enjoy:
✨ 25% OFF essential oils (singles + blends)
✨ Organic carrier oils
✨ Ready-to-use roll-ons
✨ All your favorite aromatherapy accessories

Think inhalers, diffuser stones, driftwood stands… and even our dreamy River Dreams aromatherapy jewelry 💧

Whether you're restocking your staples or ready to play with something new, this is your moment to stock up, blend boldly, and breathe it all in 🌱

Don’t wait—this only happens once a year!

Address

243 Broadway Street
Ellsworth, WI

Opening Hours

Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 5pm
Saturday 11am - 5pm

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Pure. Fresh. Natural. FUN.

We started YB Urban? in 2013 when Chris said to me, "I've always wanted to make soap and call it 'YB Stinky?'." More than just great personal care, our products are infused with our desire to live a natural, fun life. Products are created with a combination of curious research, creative artistry, care for the environment, and love of living well.

The Whelans~ Angie, Chris, Kai, & Ani