YB Urban? Aroma Bar

YB Urban? Aroma Bar YB Urban? is an aromatherapy and wellness boutique offering natural personal care products made fresh in-house.

Send Mrs. Bones good vibes for a fast delivery!!
10/30/2025

Send Mrs. Bones good vibes for a fast delivery!!

A little flood has happened....i think we're getting REALLY close!!
10/29/2025

A little flood has happened....i think we're getting REALLY close!!

Thank you to EVERYONE who came to the shop and purchased online last week during our fundraiser. Because of your suppor...
10/28/2025

Thank you to EVERYONE who came to the shop and purchased online last week during our fundraiser. Because of your support, we were able to donate over $450 to this year's high school musical!

We are SO grateful for the EHS music department. Thank you for giving our kids the stage to find all the ways they are meant to shine. 🌟

And to these young performers, THANK YOU for finding your way to YB Urban?, and bringing your colorful, fun vibes! Your positive energy is infectious, and we can't wait to see you on stage!!

Mrs. Bones' feet have swelled up to the size of bubble wrap! 😆. Thank goodness Mr. Bones knows how to give a good foo...
10/25/2025

Mrs. Bones' feet have swelled up to the size of bubble wrap! 😆. Thank goodness Mr. Bones knows how to give a good foot massage.

The shop is closed for the day, but there is still time to support these awesome actors! Orders placed on our website u...
10/24/2025

The shop is closed for the day, but there is still time to support these awesome actors! Orders placed on our website until midnight tonight will be counted in our fundraiser!

Happening TODAY! Come in during our store hours or shop online!
10/24/2025

Happening TODAY! Come in during our store hours or shop online!

Mrs. Bones got into the produce cart this morning with an odd little craving...only to regret it later. At least Mr. Bo...
10/23/2025

Mrs. Bones got into the produce cart this morning with an odd little craving...only to regret it later. At least Mr. Bones is there to hold her hair back! Sorry Ellsworth Wisconsin Area Chamber Of Commerce, we'll have that planter cleaned out before the spruce tips arrive!

10/22/2025

Thank you AGAIN to everyone who came out for our 6th Anniversary Celebration Party on Saturday! Here are the winners of our 6 raffle bundles!! Congrats!

As the weather starts to turn cold, the garden is making it's way indoors and a fresh batching of hot sauces are in the ...
10/22/2025

As the weather starts to turn cold, the garden is making it's way indoors and a fresh batching of hot sauces are in the works! There are a few new flavors coming and some fan faves (think Lemon Drop and Rain Forest!). We will have a fun sampler pack in time for the holidays, and a few new products to try...thanks to the BEES + BROS!

Don't forget to come and shop (or shop online) THIS FRIDAY, OCTOBER 24TH to support our awesome EHS Drama Program! 15% ...
10/19/2025

Don't forget to come and shop (or shop online) THIS FRIDAY, OCTOBER 24TH to support our awesome EHS Drama Program! 15% of total sales for the day will be donated to their upcoming show, Charlie and the Chocolate Factory! And be sure to get your tickets, too! Our beautiful daughter, Ani (you know the one that makes all the delicious treats for our events?) will be playing Charlie!

10/18/2025

Thank you everyone who stopped by for our 6th Anniversary Party today! You all make my heart so happy and remind me why I love having a shop in this amazing community!!

Address

243 Broadway Street
Ellsworth, WI

Opening Hours

Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 5pm
Saturday 11am - 5pm

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Pure. Fresh. Natural. FUN.

We started YB Urban? in 2013 when Chris said to me, "I've always wanted to make soap and call it 'YB Stinky?'." More than just great personal care, our products are infused with our desire to live a natural, fun life. Products are created with a combination of curious research, creative artistry, care for the environment, and love of living well.

The Whelans~ Angie, Chris, Kai, & Ani