06/25/2025
“For years, many conventional vets have defended ultra-processed diets as the gold standard of nutrition— more nutritious and safer than fresh, minimally processed foods (for pets, not for people…. figure that one out). But if Big Kibble is now shifting toward fresher foods, their argument just lost its teeth. It’ll be so interesting to watch the conventional vet community respond to it, because every doctor that sells Mars products is going to have to accept that it could become one of their top selling foods, but in a format they’ve argued against their entire careers.”
Dr. Karen Becker
Their new fresh pet foods will be released later this year.