Shine Direct Primary Care

Shine Direct Primary Care Expanding access to Primary Care. Focus includes menopause care, hormone balancing, & weight loss.

04/20/2026
Now offering IV Iron Infusions! We accept referrals from your P*P or specialist. If you do not have a P*P, we schedule a...
03/03/2026

Now offering IV Iron Infusions! We accept referrals from your P*P or specialist. If you do not have a P*P, we schedule an online or in-person evaluation. Patient Assistance Programs are available. www.shinedpc.com/ivinfusion

Open enrollment is almost up, and we know picking a Healthcare.gov plan can feel like solving a mystery. Good news—we ma...
12/09/2025

Open enrollment is almost up, and we know picking a Healthcare.gov plan can feel like solving a mystery. Good news—we made a super simple video to help you sort through the noise and keep your costs actually manageable. Your perfect plan might be easier to find than you think!

And because we love making this stuff feel human, not stressful… we’re hosting a virtual Q&A with Dr. Romero! Bring your questions, your confusion, or even your “is this a dumb question?” questions (spoiler: it’s not).

Drop your questions in the comments and type “Questions” to get the link. Let’s figure this out together. 💛

And of course you do NOT NEED INSURANCE to get great healthcare through Direct Primary Care!

https://www.youtube.com/watch?v=XzrvB6eyxmM

Are you overpaying for healthcare? In this Open Enrollment video, we break down how pairing a High Deductible Health Plan (HDHP) or catastrophic insurance pl...

As we move into Thanksgiving week, we want to express our gratitude for the trust you place in us.Wishing you rest, good...
11/25/2025

As we move into Thanksgiving week, we want to express our gratitude for the trust you place in us.

Wishing you rest, good health, and meaningful moments with the people you love.

We are honored to be part of your care. 🍁

10/29/2025

A huge thank you to Dr. Romero and Shine Direct Primary Care for donating this beautiful exam table to our Medical Assistant Program! 🩺✨

Your generosity helps our students gain the hands-on experience they need to serve our community with excellence. 💙🧡

📍 Zeal Technical Institute
🌐 www.zealtechnicalinstitute.com
📞 (239) 291-0075 | Text (239) 399-2269

💕 share in the love of learning! 💕
10/23/2025

💕 share in the love of learning! 💕

we are fans of love! We love our patients, we love evidenced based medicine, and we try to keep learning to provide our...
08/27/2025

we are fans of love! We love our patients, we love evidenced based medicine, and we try to keep learning to provide our members and our businesses with up to date medical care.

💛 Dr. Romero prides herself on being there for her patients—whether it’s by phone, video, or in person. She believes in ...
08/27/2025

💛 Dr. Romero prides herself on being there for her patients—whether it’s by phone, video, or in person. She believes in giving you the time and attention you truly deserve.

Too often, healthcare can feel rushed or impersonal. Sometimes even the greatest doctors with the best of intentions are inundated with so many patients it becomes impossible to give everyone the attention they need and deserve. At Shine Direct Primary Care, we can do things differently—because you deserve to be heard. 🌟

✨ What’s been the biggest challenge for you in getting the care you need? We’d love to know.

🌟 We’re honored! 🌟Shine Direct Primary Care is proud to have been recognized as Best of Gulfshore Life. This award means...
08/18/2025

🌟 We’re honored! 🌟

Shine Direct Primary Care is proud to have been recognized as Best of Gulfshore Life. This award means so much because it reflects the trust, support, and love of our amazing community. 💛

Every day, our mission is simple: to provide compassionate, personalized care that truly puts patients first. Being acknowledged for that work reminds us why we do what we do.

✨ Look for upcoming features in Gulfshore Life with Dr. Romero sharing health and lifestyle tips to help you shine inside and out!

Thank you to everyone who has supported us—we couldn’t do this without you! ✨

Healthy Teams. Stronger Business. 💼💙With Shine DPC, your employees get unlimited same/next-day visits—virtual or in-pers...
08/18/2025

Healthy Teams. Stronger Business. 💼💙
With Shine DPC, your employees get unlimited same/next-day visits—virtual or in-person—with Dr. Romero for just $95/month. Fewer ER trips ✅ Lower claims ✅ No surprise bills ✅ Member discounts on labs, imaging & meds ✅

Proactive care that keeps your team present, productive, and protected.

📲 Learn more: shinedpc.com

Grand Opening of Shine Direct Primary Care in Estero Florida. 🏆 More Services for Premium Care9470 Corkscrew Palms Circl...
08/15/2025

Grand Opening of Shine Direct Primary Care in Estero Florida.

🏆 More Services for Premium Care

9470 Corkscrew Palms Circle #104
Estero, FL 33928

08/15/2025

ShineDPC is part of a movement to put physicians back infront of patients, in control and removing the bureaucracy of insurance red tape.

Address

9470 Corkscrew Palms Circle #104
Estero, FL
33926

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+12392375688

Website

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What is SHINE Direct Primary Care?

Shine Direct Primary Care evolved from Dr. Frances Romero’s desire to help people shine during dark times. After being burnt out by the system and going through a life changing experience, Dr. Romero decided that it was time for her to follow her goals of opening a practice where patients always came first and asking about insurance was irrelevant. The Direct Primary Care model is the perfect way of providing accessible and transparent healthcare. Unfortunately, patients don’t want to go to their doctors because:

1. They are afraid of all the bills they receive just by walking inside of a clinic’s door.

2. They never get appointments when it is actually needed, i.e., an acute illness. Therefore they end up going to the urgent care or to the Emergency Department.

3. Insurance has become too expensive. Insurance is costly. Patients are paying >$700 a month for health insurance but not receiving the health care that they need.