Root Instinct

Root Instinct Sustainably grown products made with the future in mind.

California's average temperature has risen by approximately 2.5°F to 3°F in the last 100 years, and this warming has led...
11/23/2025

California's average temperature has risen by approximately 2.5°F to 3°F in the last 100 years, and this warming has led to an increase in agricultural water demand. One study found that increased crop water demand accounts for half of the cumulative deficits in the San Joaquin Valley's agricultural water balance since 1980. This has increased water demand by about 650 thousand acre-feet per year in the San Joaquin Valley region alone.

It's time to rethink agriculture. Stay tuned to learn more about what we are doing.

Before heading out on your next adventure in Redwood National and State Parks, stop by Shoreline Market in Orick where o...
11/21/2025

Before heading out on your next adventure in Redwood National and State Parks, stop by Shoreline Market in Orick where our trail mix is now available!

We'll be at Eureka Natural Foods in Eureka, doing sampling of our trail mix tomorrow the 29th, starting at 11 am.
07/29/2025

We'll be at Eureka Natural Foods in Eureka, doing sampling of our trail mix tomorrow the 29th, starting at 11 am.

Hey McKinleyville! We'll be sampling our trail mix for the first time this Tuesday, July 15th. Head over to Eureka Natur...
07/13/2025

Hey McKinleyville! We'll be sampling our trail mix for the first time this Tuesday, July 15th. Head over to Eureka Natural Foods and check it out!

Another sighting 👀 Our trail mix has now hit the shelves at Wildberries Marketplace in Arcata!
07/10/2025

Another sighting 👀

Our trail mix has now hit the shelves at Wildberries Marketplace in Arcata!

Look at we found outside of our newest retailer, Culture Shrooms, at Arcata's 4th of July Jubilee....our trail mix! ...
07/04/2025

Look at we found outside of our newest retailer, Culture Shrooms, at Arcata's 4th of July Jubilee....our trail mix!

It's almost time to hit the trails with our newest creation! Production of our trail mix has begun.
07/01/2025

It's almost time to hit the trails with our newest creation! Production of our trail mix has begun.

New creation coming soon since jelly was too messy to take hiking.
06/12/2025

New creation coming soon since jelly was too messy to take hiking.

When life gives you lemons, use them to lower the pH of your fruit preserves. Remember, your fruit jelly must have a pH ...
12/06/2024

When life gives you lemons, use them to lower the pH of your fruit preserves. Remember, your fruit jelly must have a pH lower than 4.6 to prevent botulism.

One year ago today, we delivered our first case of jelly. Now you can find us across Northern California. Thank you to a...
08/28/2024

One year ago today, we delivered our first case of jelly. Now you can find us across Northern California. Thank you to all of our retailers and customers for helping us achieve this milestone!

🍊 +🌵 = 😋 Do we really need to say more about our Prickly Pear Jelly with Orange?
05/30/2024

🍊 +🌵 = 😋

Do we really need to say more about our Prickly Pear Jelly with Orange?

Here are some newly germinated seed sprouts of our next generation of plant strains.
05/14/2024

Here are some newly germinated seed sprouts of our next generation of plant strains.

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