11/12/2025
At Fortnum & Mason, we joined Martin Newman and retail leaders for the launch of ROI: Reimagined — redefining ROI from Return on Investment to Return on Integrity.
Our Chief Growth Officer, EMEA, Brett Jesson and Chief Business Officer, RAD, Praneet Pittal explored Martin’s 11 ROIs Framework and the future of purpose-led retail with Helen Dickinson, CEO of the British Retail Consortium, and Simon Spencelayh, Ecommerce Managing Director at Robert Dyas.
Big question: Will agentic AI disrupt or enhance CX?
Answer: It depends on how we use it — to amplify empathy, not replace it.
Integrity isn’t just good ethics — it’s good business.
What does ROI mean to you?