Senior Care Authority in Rochester, NY

04/29/2026

When families don’t agree on care decisions, emotions can run high.

Our trained advisors offer family mediation to help everyone be heard and work toward the best outcome—for your loved one.

❤️ Support for the whole family.

04/29/2026

If you have an older loved one who can no longer be cared for in their home take a look at the CDC assisted living data. Very few families are aware that there is NO Medicare coverage for assisted living. Relying on Medicaid paid assisted living in NYS is almost a lottery with ~1% of beds receiving support. It has been 4 years since the last new assisted living community opened in greater Rochester while at least 5 have closed.

Honest – Experienced – Trustworthy. We have helped more than 3,000 families since 2017 find safe living options for their loved ones.
Check out what families have to say about working with us!! SCA ROC Client and Family Ratings and Feedback shared at: https://tinyurl.com/SCA-ROC-Support-Help-DOCs

04/28/2026

"I reached out for help, hoping to get clear direction, and instead I was flooded with calls from different senior living providers," she said. "It felt like overnight my phone became a constant stream of outreach, all while I was trying to manage a crisis. It made an already difficult situation even harder."

After her mother passed away in 2017, Molnar knew there had to be a better way to support families facing similar challenges. In 2019, she opened her Senior Care Authority franchise with the goal of providing a more personalized, relationship-driven approach to eldercare guidance.

"When you're in that position, you don't need more noise or pressure," she said. "You need someone who will slow things down, listen to what's actually happening and help you make the right decisions for your family."

Mary's experience closely mirrors the same struggles Mike and I went through keeping our parents safe and cared for. Since establishing SCA in Rochester we have now helped more than 3,000 clients understand the options and find the preferred solution fitting their individual needs and preferences. https://tinyurl.com/SCA-ROC-Support-Help-DOCs

https://finance.yahoo.com/sectors/healthcare/articles/senior-care-authority-highlights-growing-120000497.html

Experts offer help for the moms caring for everyone else this Mother's DayIncline Village, Nevada--(Newsfile Corp. - April 27, 2026) - As families gather for Mother's Day, experts say the holiday is about more than celebration. It is often one of the few times each year when adult children spend ext...

04/27/2026

Staying active is one of the most powerful ways older adults can maintain independence, boost mood, and improve overall health. And the best part? Exercise doesn’t have to be intense to make a difference.

A short daily walk, light stretching, or even chair exercises can help:
✔️ Improve balance and reduce fall risk
✔️ Strengthen muscles and joints
✔️ Support heart and brain health
✔️ Enhance emotional well-being

At Senior Care Authority, we believe healthy aging includes staying active, at every level. If you or a loved one need support finding a community or care option that encourages wellness and activity, we’re here to help. 💙

04/27/2026

“Senior housing is necessary, not discretionary, but new development has not kept pace with historic demographic demand,” NIC MAP CEO Arick Morton said in a statement. “Prospective residents and their families should start searching for where they want to age earlier, especially in markets where occupancy is already high.”

Senior Care Authority is Greater Rochester's most experienced elder care consulting and placement support helping more than 3,000 families since 2017. Call us first to make your search productive!

While senior living operators are enjoying record occupancy rates across the continuum, prospective residents are facing limited options as senior living community construction and development remains stalled, the National Investment Center for Seniors Housing & Care said Thursday.

04/26/2026

"A fall, a vast majority of the time, is the beginning of a spiraling process of deterioration. Chances are 75% of the time that person will not return to their home," Wang said. The fall itself rarely kills, but the cascade of complications and lost capabilities does.

If you have an older loved one who is falling. Sometimes due to a slip, stairs, conditions. Too often because they are embarrassed to use a cane or a walker. Prioritize helping them be safe as nursing home beds are extremely expensive and increasingly difficult to find openings in!

Falls are the leading cause of injury death among Americans over 65. A small wave of AI companies is tackling the problem, and the results carry broader business lessons.

04/25/2026

A good primer for those considering a move to senior living with care. NOTE: Each state has their own DoH licensing which defines care levels. To navigate the local Greater Rochester options contact us for a free consultation!

People who turn 65 today have a 70% chance of needing long-term care in their remaining years, according to the Administration of Community Living. For many, that will mean home health care. For others, moving to an assisted living facility may be the best option.

But what levels of care does assisted living offer and who is each level designed to support?

Here, we’ll break down the common care levels in assisted living communities to help you determine how best to take advantage of the benefits this senior care option can offer older adults.

https://wtop.com/news/2026/04/assisted-living-levels-of-care-a-guide-to-categories-and-costs/

We have helped more than 3,000 families since 2017 find safe living options for their loved ones.
Check out what families have to say about working with us!! SCA ROC Client and Family Ratings and Feedback shared at: https://tinyurl.com/SCA-ROC-Support-Help-DOCs

04/24/2026

Caring for an aging loved one can be deeply rewarding, but it can also be overwhelming.

At Senior Care Authority, we help guide families through complex care decisions, easing the burden so you can focus on what matters most: quality time and peace of mind.
You don’t have to navigate this journey alone.

04/24/2026

When an aging parent refuses to stop driving, it puts families in an incredibly tough spot.
This isn’t just about giving up keys—it’s about independence, identity, and safety.

According to AAA, seniors have higher crash rates per mile driven than most age groups. And here in the Rochester area, we see firsthand how often this becomes a crisis point for families.

The reality: there are safe, affordable ways to stay independent without driving—ride services, community transportation, and local senior resources. You don’t have to figure this out alone.

We help families navigate these tough conversations and create a plan that protects both independence and safety. Contact us if you need guidance.

"Mary Fong Lau, 80, was sentenced to probation after killing a family of four, two parents and their young children. in March 2024. Authorities said Lau struck the victims as they waited at a Muni stop on their way to the zoo.

Lau pleaded no contest to four felony counts of vehicular manslaughter, and a judge accepted the plea. A Superior Court judge cited her age, remorse and lack of criminal history in the sentencing decision.

She was placed on probation for two years, banned from driving for three years and ordered to complete 200 hours of community service. "

https://www.msn.com/en-us/news/crime/fatal-chinatown-crash-leads-to-arrest-of-elderly-driver/ar-AA21amPb?ocid=socialshare

A 76-year-old man has been arrested on suspicion of vehicular manslaughter and speeding following a crash in San Francisco’s Chinatown that killed a man working in the area.

04/23/2026

"Liz tells a story about a woman in her 80s who didn’t think tech was for her — until Liz helped her find a childhood hymn on Spotify and download the sheet music as a PDF. The emotional shift is immediate. Technology stops being “a device” and becomes a doorway back into identity, memory, and joy. "

The underlying message is clear: older adults aren’t “behind.” They’re exploring — when the on-ramp is built for them.

04/22/2026

Looking for a nursing home for an older loved one? Look into how many owners, management companies, and investors have been involved over the past 5 years. Speculators are buying up nursing home properties, squeezing as much as they can out of them before they close, then getting the return on their investment as a real estate property to resell or build on.

"The biggest thing that we found was a lot of the REITs are making large, large sums from rent, at the same time that the health care properties that are inside their buildings are losing money or don't have enough staff."

Real estate investment trusts are landlords for thousands of nursing homes, assisted living facilities, and hospitals. Some select the managers and keep close watch but deny blame for bad care.

04/22/2026

🌎 Happy Earth Day from Senior Care Authority!

Earth Day is a reminder that caring for others also means caring for the world we share. Small actions can make a big difference, whether it’s spending time outdoors with a loved one or recycling at home.

Nature has a powerful way of bringing joy, reducing stress, and promoting well-being at every age. Today, we celebrate the beauty of our planet and encourage simple, meaningful steps toward a healthier future.

How are you honoring Earth Day today? 💚