08/08/2025
This Campaign Isn’t OK — But Missing the Conversation Would Be Worse
I’ll be honest… The Sydney Sweeney, American Eagle campaign doesn’t sit right with me. The imagery feels overly sexualized for a brand aimed at teens, and as a more conservative parent, that’s something I can’t just ignore.
But here’s the thing. I care more about staying connected to my kids than getting into a tug-of-war over ads.
This campaign is designed to spark emotion, create division, and sell more than just clothes. It sells identity, fantasy, even rebellion. That’s why I’m using it not as a point of conflict, but as a conversation starter.
I intend to ask my kids:
• What do you think this ad is really selling?
• Why do you think they chose this actress?
• Does this feel empowering, or like it’s trying to manipulate how you see yourself?
We don’t have to agree. But we do have to talk. Because helping our kids build media awareness matters more than winning a debate about denim.
This isn’t about caving in or compromising values, it’s about staying present, curious, and connected. That’s the real goal.