11/29/2025
4 years ago we had our āsoft launchā opening on small biz saturday, and I was wildly underprepared for the amount of folks who came flooding in. During the early early days the space was nowhere near as luscious and full as it is now, as slow and steady it has taken all this time (along with *so* much dedication, growth and commitment) to really see the abundant fruits of my vision to fully come alive.
Five years ago I moved to Western MA as a very low income single mom, seeking a sense of home and community for my little q***r family to thrive- determined to build a life for us.
I started with what I had and have shown up to tend this little shop in some way every single day since I held my breath, ready or not and hung my āopenā sign for the very first time.
I celebrate our anniversary here at our winter solstice soiree with everyone- however this day always has such a special little place in my heart as I reflect back on all the incredible community that has been built in this cozy little space (that was a storage unit before I moved in lol).
Neighbors welcomed us with open arms, and have made it possible for us to put deep roots down. herb lovers come from surrounding towns + states to visit and Iāve had the opportunity to cultivate incredible connections with other Armenians through the strong SWANA presence that weaves through.
I am grateful beyond measure ā„ļø
so friends, stop by for some sweet treats, delicious tea, cozy conversation todayā¦ Iāll be here all day tending shop and reminiscing.
PS every year I forget that a santa parade goes through downtown florence in the morning, so if youāre driving in perhaps Iāll see you after 11!
