Trua Senior Living Locators

03/30/2026

Exciting Growth in South Florida!

We’re proud to announce that Trua Senior Living Locators is expanding once again—this time into Hollywood and Pembroke Pines!

As we continue to grow, our mission remains clear: helping families navigate senior living with confidence, clarity, and compassion.

Our newest territories will provide:
✔️ Expert guidance on senior living options
✔️ Personalized support for families in transition
✔️ Trusted connections to top local communities

We’re excited to support families, healthcare professionals, and referral partners throughout the Hollywood and Pembroke Pines areas.

Now expanding across South Florida—and we’re just getting started.

If you know someone who could benefit from our services, we’re here to help.

03/25/2026

Senior living isn’t one-size-fits-all. Every person has unique needs, routines, and hopes for how they want to live each day.

Some families are looking for more social connection. Others want added daily support or peace of mind knowing help is nearby.

That’s where Trua comes in.

We take the time to truly understand what matters most to your loved one and help families discover senior living options that match their lifestyle, comfort, and care needs.

Because this decision isn’t just about a place to live — it’s about creating a life where your loved one can continue to thrive. 💙📧 matt@theseniorlivinglocators.com

03/24/2026

Big News! We’re Growing in South Carolina!
We’re excited to officially announce the expansion of Trua Senior Living Locators into Columbia!
Please join us in welcoming our newest franchise partner, who will be serving families throughout the Columbia area with compassionate guidance and trusted support in finding the right senior living solutions.
As more families face the challenges of navigating senior care, our mission remains the same:
➡️ Provide expert guidance
➡️ Reduce stress during difficult transitions
➡️ Help seniors find the best place to call home
If you have friends, family, or referral partners in the Columbia area, we’re here to help.
Now proudly serving Columbia, SC and surrounding communities!

03/19/2026

March reminds us that change can be a beautiful opportunity for a fresh start.

For some families, this season brings reflection: Is home still the safest place? Would more connection bring more joy? Could daily support make life easier?

Senior living can offer community, friendship, and the kind of support that helps loved ones truly thrive.

If this season has you thinking about what’s next, let’s talk. Trua cares deeply about helping families find living opportunities that feel just right. 💙📧 matt@theseniorlivinglocators.com

03/12/2026

Thank you Smyrna Vinings City Lifestyle magazine for this awesome article. Starting Trua of Atlanta with my sister Epris Finks was one of the best decisions. Mom aka Debbie Possehl didn’t even flinch she just jumped in for the ride and it’s TRUAly been a wild one so far.
A process that started in Jan of 2025 and official in April 25’. We did Ribbon cuttings last July. It’s amazing how much we have learned and accomplished. It is TRUAly an honor to serve the Atlanta & Greater Atlanta market where we were born and raised. 💙
https://citylifestyle.com/arti.../when-home-begins-to-change

03/11/2026

🌟 Connecting, Collaborating, and Growing! 🌟

Our amazing franchise owners from Atlanta, Charlotte, and Upstate South Carolina came together at a vendor fair to showcase the Trua brand. 🤝✨ It’s incredible to see our team sharing ideas, building relationships, and spreading the Trua mission in their communities!

Trua of Atlanta Trua of the Upstate SC of charlotte

03/10/2026

Waiting until something goes wrong can make senior living decisions feel rushed and overwhelming. When families talk early before there’s pressure or a sudden change, everyone has the space to share their thoughts, preferences, and hopes for the future. It becomes a collaborative family decision, not a stressful reaction.

Including mom or dad while their decision-making feels strong honors their independence and ensures their voice leads the way.

At Trua, we gently guide families through these conversations with care, patience, and understanding. Planning ahead isn’t about expecting the worst - it’s about protecting peace of mind and creating a thoughtful path forward.

When you’re ready to start the conversation, we’re here to walk beside you. 💙📲 1-859-547-8925

03/03/2026

Caring for someone you love can be one of the most meaningful roles you’ll ever have - and one of the most exhausting.

If you’ve been feeling stretched thin, unsure, or quietly overwhelmed, know this: needing support doesn’t mean you’re falling short. It means you care deeply.

Exploring senior living options can be a way to add comfort, connection, and peace of mind for your loved one and for you. At Trua, we’re here to listen, guide, and support you with compassion every step of the way.

You don’t have to do this alone. Contact us today💙📲 1-859-547-8925

02/25/2026

Everyone deserves to feel respected, supported, and truly connected at every stage of life.

At Trua, we believe senior living should honor dignity, nurture purpose, and create opportunities for meaningful connection. That’s why we take the time to listen, understand, and help families find options that feel right for their loved ones.

02/19/2026

Trua Senior Living Locators has arrived in Wichita, Kansas, with Paul Morton at the helm. Paul brings over 35 years of technology and solutions experience — and a deeply personal motivation. Having walked alongside loved ones through the stress of finding senior living, he knows firsthand how overwhelming it can be for families. Now he's turning that experience into a mission.
"With Trua Senior Living Locators, my goal is to take that burden off families' shoulders so they can focus on supporting their loved ones, knowing they have a trusted advisor who understands what they're going through."
Founded in 2019, Trua combines proprietary software and vetting protocols to match seniors and their families with living options that fit their physical, financial, and personal needs — all at no cost to families. It is a purpose-driven business in one of the fastest-growing sectors in franchising. Matt Staley, DPT
Read the full release here: https://lnkd.in/e3ZNh3Av
hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag
Paul N. MortonMatt StaleyAudrey Staley

This link will take you to a page that’s not on LinkedIn

02/19/2026

Small frustrations can add up whether it’s getting around, keeping up with daily tasks, or feeling connected to others. This question gently opens the door to honest conversations about where a little extra support could make a meaningful difference.

At Trua, we help families listen first, then thoughtfully explore senior living options that bring more ease, comfort, and peace of mind at a pace that feels right. 💙

When you’re ready, we’re here to help. 📧 matt@theseniorlivinglocators.com

02/18/2026

Big News from Trua!

We’re excited to announce that Trua has officially awarded a new franchise in beautiful Scottsdale! 🌵☀️

As we continue to expand nationwide, we’re proud to bring our trusted senior placement services to families in the Scottsdale area. This new franchise will provide compassionate guidance, expert support, and personalized solutions to help seniors and their families navigate the journey to the right senior living community with confidence.

Scottsdale families now have a local resource dedicated to:
✅ Simplifying the senior living search
✅ Providing vetted community options
✅ Supporting families every step of the way
✅ Delivering peace of mind during life’s most important transitions

Please join us in welcoming our newest franchise partner to the Trua family!

Send a message to learn more