12/19/2025
What if your restaurant's biggest competitive advantage isn't in your tech stack?
"In food and beverage, we're seeing people pull back from technology use because they want more human interaction. Hospitality is all about experience and human interaction."
Tim O'Mara, Vice President of Management Advisory Services at Cini-Little, discusses the digital minimalism trend reshaping restaurant technology in Foodservice Consultant magazine's Q4 2025 issue article "When Less Is More" by Amelia Levin.
The article explores how operators are moving beyond "tech for tech's sake" to focus on solutions that genuinely enhance guest experience and operational efficiency. From Starbucks closing pickup-only stores to restaurants bringing back printed menus, the industry is emphasizing intentional technology use that supports. rather than replaces, human connection.
Tim's approach centers on strategic selection: "Think of tech as a toolbox and use the tools that fit your goals. Use technology smartly by choosing the right tech for your goals."
Read the full article: https://cinilittle.com/finding-balance-between-digital-convenience-and-genuine-hospitality/