03/09/2026
The average Pilates or barre class right now costs about $39 a class… and you still don’t get stronger.
I could have gotten into a pi***ng match with boutique studios and priced BASE the same way.
But that’s not the point.
For years, BASE Training has mostly been one-on-one personal training.
And that’s not going away.
But the reality is that model only helps a small number of people.
In today’s economy, I knew something had to change — not because the training didn’t work, but because more people need access to it.
So BASE Training is evolving into BASE Lyfestyle.
A place where anyone can train the right way.
Instead of charging $39 every time you walk through the door, we asked a simple question:
What’s a fair price for real training people can sustain long term?
For us, that number is $147 a month.
Not a giant global gym.
Not an exclusive capped membership.
Just a fair price for real value.
The goal isn’t to build one massive gym.
The goal is to build many communities.
Places where people train together, get stronger, and support each other.
And if this works — when we franchise — every community will have their own BASE Lyfestyle.
And here’s the fun part.
We’re actually going to build this gym together.
For every four people who join, I’ll add another piece of equipment.
And if you bring four people with you and there’s a specific machine you want — if it passes the physiological science test — I’ll buy it for the gym.
Because BASE Lyfestyle isn’t just a gym.
It’s a strength community.
The signup link goes live Wednesday.
If you’ve ever wanted to train the right way — and be part of building something special — now’s the time.
BASE Lyfestyle
Train for the Y, not the I. 💪