Pegasus Digital Media

05/01/2026

I contracted with Big Reach PR as an account executive. I am enhancing business digital footprints and increasing their revenue.

04/24/2026

https://on.soundcloud.com/R4XjqtBdy5Zf62TJsj

Greg Hitchcock interviews Dr. Gloria Trueh, a business coach who helps second-career women entrepreneurs.

04/21/2026

In Blade Runner, there’s a moment that once felt like pure science fiction: Rick Deckard, in a neon soaked future Los Angeles, calls a suspect through a video screen. When the film premiered in 1982, that scene was astonishing — the idea of seeing someone’s face through a call felt futuristic, almost magical.

Fast forward to the post pandemic 21st century, and that once fantastical technology is now an everyday reality. Video conferencing isn’t novel anymore; it’s expected. And because it’s become such a central part of how we work, learn, and connect, how you present yourself on camera matters more than ever. Just like in an in person meeting, your visual presence shapes how others perceive your confidence, clarity, and professionalism.

Here are the essentials that make the difference:

• Lighting — Light your face from the front. It makes you look clear, confident, and engaged. Backlighting, on the other hand, turns you into a silhouette and hides your expressions.

• Camera angle — Keep the camera at eye level. A low angle is unflattering and makes you seem disengaged; a high angle creates distance. Eye level feels natural and grounded.

• Framing — Position yourself so your head and upper shoulders fill the frame. Too close feels intense; too far feels disconnected.

• Background — Choose a clean, simple backdrop. A neutral wall, a tidy bookshelf, or a plant works well. Avoid clutter or anything that competes for attention.

These small adjustments create a powerful impression. In a world where video calls are the norm, presenting yourself well isn’t just a courtesy — it’s a skill that sets you apart.

04/21/2026

Donate to Hope Squad, the team fighting against breast cancer. Every dollar counts!

I joined Making Strides Against Breast Cancer to fight breast cancer. Support me with a donation and you'll be helping the American Cancer Society fund breakthrough breast cancer research, free rides to chemo, a 24/7 help line and so much more! Donate now

04/15/2026

The Brooklyn Bridge by Greg Hitchcock

04/14/2026

To Look Back to the Future
By Greg Hitchcock
If you had the power to see what’s coming — a disaster, a downturn, a tyrant — would you act differently? History is full of people who tried. Nostradamus, writing in the 16th century, famously foresaw events that would shake the world: the French Revolution, the rise of Adolf Hi**er, even the fall of the Twin Towers.
Leaders don’t have the luxury of prophecy, but they do have something just as powerful: forecasting — the disciplined practice of using past and present data to anticipate what comes next. It’s not magic. It’s responsibility.
When General Eisenhower planned D Day, he relied on a weather forecaster to choose the only window that could work. He listened — and history turned.
When the blind prophet Tiresias warned Oedipus of the fate awaiting him, Oedipus refused to listen — and tragedy followed.
The lesson is timeless: those who ignore the future are overtaken by it.
In business, forecasting is no longer optional. It’s the backbone of strategic decision making, resource allocation, and long term survival. The World Economic Forum reports that more than 90% of major companies now use strategic foresight, and a third have dedicated forecasting units. Fortune 500 firms scan constantly for emerging risks and opportunities because they know the cost of being blindsided.
Some companies excel at this. Walmart uses machine learning to predict product demand across thousands of stores with remarkable accuracy. Best Buy integrates browsing and purchasing data to fine tune inventory before customers even know what they’ll want.
And then there are the cautionary tales. In 2006, chief economist David Lereah published Why the Real Estate Boom Will Not Bust. Within months, the housing market collapsed — one of the most notorious forecasting failures in modern economic history.
You may not have a Tiresias at your side or a crystal ball on your desk. But if you’re leading a business without looking ahead, you’re not steering toward the future — you’re drifting toward becoming part of the past.
Forecasting won’t guarantee success. But ignoring it almost guarantees failure.

04/10/2026

Listen in on my interview with Marcia on May 24.

04/08/2026

04/07/2026

Everyone longs for a form of immortality. We know our bodies won’t last, and neither do the companies we build. Yet throughout history, powerful leaders have tried to defy that truth. They raised colossal statues, carved their names into stone, and constructed monuments meant to echo through eternity. Think of the pyramids built for the pharaohs. Think of Hi**er’s imagined thousand‑year Reich, draped in swastikas. Think of Saddam Hussein’s towering statues and palaces—grand symbols later reduced to rubble.

People fade. Empires collapse. Companies disappear. But ideas—those can endure.

A brand, when built with intention, can outlive its founders and even its era. Coca‑Cola is a perfect example: for more than a century, its unmistakable image has persisted in the global imagination as the quintessential American soft drink. The company has changed, the world has changed, but the idea remains.

That’s the real lesson. Create something useful. Build something inspiring. Craft a vision that resonates beyond your own lifetime. Competitors will come and go, but a powerful idea can carve its own kind of permanence.

After all, the pyramids still capture our imagination more than 2,000 years later.

03/31/2026

https://www.linkedin.com/feed/update/urn:li:share:7444692757685850112/

We all know the term teacher’s pet. It’s usually tossed around to describe a student who seems especially favored by the teacher. Sometimes it’s affectionate, sometimes it’s a joke, and sometimes it carries a hint of accusation. But more often than not, the label reveals more about the group...

03/24/2026

Media influences public policy by shaping which issues gain attention, framing how the public understands them, and pressuring policymakers to act—while also reflecting existing public preferences and political dynamics. It acts both as an agenda-setter and a watchdog, influencing priorities, perceptions, and accountability.

Media influences public policy through a dynamic cycle: it highlights issues, shapes public understanding, pressures leaders, and reflects societal attitudes. Its power lies not only in what it says, but in what it chooses to show—and what it leaves out.

Greg Hitchcock speaks about his journalism career and how the media can help shape public policy.

01/29/2026

Today’s national media landscape has become increasingly sensational, provocative, and often slanted. Many Republicans argue that this environment fuels what they call “fake news,” driven more by the pursuit of ratings than by a commitment to truth. It’s hard to deny that modern outlets face intense pressure to sell papers, attract viewers, and boost clicks—sometimes at the expense of fair, balanced reporting.

But this problem isn’t new. In the 18th century, American newspapers and pamphlets were frequently steered by powerful political interests. By the late 19th century, Yellow Journalism had taken hold, using exaggerated and inflammatory stories that helped push the United States into war with Spain over Cuba. Sensationalism has deep roots in our media history.

At its core, the media is a business, and like any business, it must remain profitable to survive. Yet the more reporting becomes biased or sensational, the more public trust erodes. Many newsrooms are struggling under this pressure. Some outlets are even shifting from commercial enterprises to nonprofit models in hopes of preserving journalistic integrity. But nonprofits face their own challenges: reliance on grants can leave them vulnerable to the influence of governments and foundations—the very institutions they are supposed to scrutinize.

It’s time to return to a model of journalism that prioritizes truth over theatrics. We should expect media organizations to expose corruption, investigate wrongdoing, and report facts—not amplify gossip or innuendo. A healthier democracy depends on a press that informs the public, not one that inflames it.