Cherry Optical Lab

Cherry Optical Lab Cherry is an Independent optical Lab obsessed with making two things:
1. The world's best lenses
2.

The world's Happiest Humans*

*Our team members, our customers, and their customers We are "Seekers of Better" - from boldly pioneering new processes to our obsession with cultivating happy people. We offer an accelerated turnaround time with lenses crafted to meet the highest quality standards by experts who have received the same certifications as opticians. All this in an effort to give eye care professionals more ways to say "yes" to their patients.

While our partners at the Green Bay Packers prepare to make their picks, we’re preparing to make some picks of our own. ...
04/23/2026

While our partners at the Green Bay Packers prepare to make their picks, we’re preparing to make some picks of our own.

And we’d love to call your name, so be sure to get on our roster: https://bit.ly/join-our-roster

Cherry Optical Lab is a proud partner of the Green Bay Packers 💛💚

04/22/2026

COL is busy turning plastic waste into power.

Every week for the last five years, we’ve been collecting swarf: the small plastic shavings created during lens surfacing.

And instead of sending it to a landfill, we compress and recycle it, preventing thousands of pounds of plastic from entering landfills. ♻️

Learn more about it in our latest blog: https://cherryopticallab.com/news-and-updates/turning-plastic-waste-into-power/

We're always Seeking Better - for our team members, our customers, and our planet.
04/17/2026

We're always Seeking Better - for our team members, our customers, and our planet.

Less than a week before Earth Day, Cherry Optical Lab is showcasing their efforts to put their unused plastic to positive use.

Next stop: New England ✈️ Our Happy Humans are on their way to the North East Optical Show-NEOS . And they can’t wait t...
04/14/2026

Next stop: New England ✈️

Our Happy Humans are on their way to the North East Optical Show-NEOS .

And they can’t wait to connect with AMAZING Eye Care Professionals like you!

Have no fear, the Happy Human Hub is here! Our new, exclusive online portal makes it easier than ever for COL customers...
04/08/2026

Have no fear, the Happy Human Hub is here!

Our new, exclusive online portal makes it easier than ever for COL customers to:

✔️ Read important Lab memos
✔️ Explore the brands we partner with
✔️ And, visit our LIBRARY of resources

Are you a COL customer? Make sure to sign up today!! https://cherryopticallab.com/news-and-updates/our-happy-human-hub-is-here/

Heads up! Tomorrow April 9th, from 12:00 PM to 2:00 PM CST, our Customer Care Team will be stepping away from the phone...
04/08/2026

Heads up!

Tomorrow April 9th, from 12:00 PM to 2:00 PM CST, our Customer Care Team will be stepping away from the phones and SpecCheck live chat to sharpen their skills.

But don’t worry, they’ll be back soon – better than ever!

Keep an eye out for our team 👀 They’re headed to the 10,000 Frames Midwest Eyewear Show, and they can’t wait to make YOU...
04/07/2026

Keep an eye out for our team 👀

They’re headed to the 10,000 Frames Midwest Eyewear Show, and they can’t wait to make YOU a very Happy Human!

See how by visiting our booth at the show.

Show season is officially here, and Cherry is ready to make a scene – in the best way possible 😉 This April, you’ll find...
03/31/2026

Show season is officially here, and Cherry is ready to make a scene – in the best way possible 😉

This April, you’ll find us at two INCREDIBLE Independent optical shows:

1. 10,000 Frames Midwest Eyewear Show
2. North East Optical Show-NEOS

If you're attending either show, let us know by commenting below!

Just like spring flowers, the Happy Humans from Cherry Optical Lab are popping up all over the place this season! 🌼Our t...
03/27/2026

Just like spring flowers, the Happy Humans from Cherry Optical Lab are popping up all over the place this season! 🌼

Our team is traveling all across the country for state association meetings and trade shows, connecting with incredible Eye Care Professionals like YOU!

Find out where they’ll be popping up next: https://bit.ly/col-upcoming-events-q2-2026

Congrats to the Silhouette Eyewear team, who just placed 1st in the Best Optical Style – Independent category at Vision ...
03/26/2026

Congrats to the Silhouette Eyewear team, who just placed 1st in the Best Optical Style – Independent category at Vision Expo's NOW Awards!

We’re proud to partner with this award-winning team, caring for and supporting their beautifully engineered eyewear, with lenses crafted right here in our Lab.

Happy World Optometry Day! Today we want to thank all of the dedicated optometrists who work tirelessly to improve our v...
03/23/2026

Happy World Optometry Day!

Today we want to thank all of the dedicated optometrists who work tirelessly to improve our vision and eye health. We appreciate all that you do!

Address

1640 Fire Lane Drive
Green Bay, WI
54311

Opening Hours

Monday 12am - 12am
Tuesday 12am - 12am
Wednesday 12am - 12am
Thursday 12am - 12am
Friday 12am - 12am
Saturday 12am - 3am

Telephone

+19204692559

Website

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Our Story

We are “seekers of better” - from boldly pioneering new processes to our obsession with cultivating happy people. We offer an accelerated turnaround time with lenses crafted to meet the highest quality standards by experts who have recived the same certifications as opticians. All this in an effort to give eye care professionals more ways to say “yes” to their patients.

As an independently-owned optical laboratory, we give eye care professionals the autonomy to choose the lens brands, materials, styles and coatings that best fit the individual needs of patients. Through our proximity to and part-ownership of a local lens distribution warehouse, Cherry maintains the largest and most diverse lens inventory in the world.

Cherry Optical, Inc has been named IDD Laboratory of the Year four times – (2010, 2012, & 2017, 2018) and presented the Varilux Award of Excellence three years in a row (2015, 2016 & 2017) – by consistently leading with innovation.

Our team was also recognized by Optical Lab Products as Lab Innovator of the Year in 2016: http://cherryopticalinc.com/cherry-optical-inc-olp-lab-innovator-of-the-year-2016/ We’ve worked hard to stay at the front of a changing technological landscape. From being one of the first to produce and distribute superior Trivex & Tribrid lens material to now being 100% digital, 100% milling and the only laboratory to offer a Truly Unlimited Warranty Policy; we have clearly staked our claim as a market leader.