Cherry Optical Lab is an Independent wholesale optical laboratory in Green Bay, WI.
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We are "Seekers of Better" - from boldly pioneering new processes to our obsession with cultivating happy people. We offer an accelerated turnaround time with lenses crafted to meet the highest quality standards by experts who have received the same certifications as opticians. All this in an effort to give eye care professionals more ways to say "yes" to their patients.
12/17/2025
Sweet, sweet victory! 🏆
Flint Optical is enjoying the taste of a complimentary meal from their Cherry Sales Consultant.
It’s all part of our Frozen Tundra Experience giveaway 🏈 Get in the game today! cherryopticallab.com/news-and-updates/frozen-tundra-experience-2025/
12/15/2025
Cherry’s got a brand new look!
We’ve redesigned our entire website, making it cleaner, faster, and easier for YOU to use.
This team won this week’s complimentary meal from a Cherry Optical Sales Consultant.
Want to see if YOU could win? cherryopticallab.com/news-and-updates/frozen-tundra-experience-2025/
12/09/2025
We’re so glad you found us ❤️, and our old-school customer care, service, and quality.
12/03/2025
Meet this week’s Frozen Tundra M.V.P., Taylor & Murphy Optical! 🏈
They’ve won a complimentary meal from their Cherry Optical Lab Sales Consultant, because only Cherry brings you from order to end zone.
And it’s not too late to get your head in the game: cherryopticallab.com/blog/frozen-tundra-experience-2025
12/01/2025
We just made the world’s jolliest human one of the world’s Happiest Humans.
When Santa Claus 🎅🏻 needed help reading his Naughty & Nice Lists, our team crafted a pair of brand-new lenses for his vintage frames. Now the Big Guy can make his list and check it twice! ☑️
We boldly believe that an optical lab’s job is to work for eyecare providers to deliver perfection for their patients, regardless of the prescription.
11/27/2025
From our family to yours, we wish you a Happy Thanksgiving!
Each and everyday we are thankful for people like YOU; the Happy Humans who make this industry what it is!
11/26/2025
Congratulations to this week’s Frozen Tundra Champ, East Vancouver Eye!
They’ll be celebrating with a meal on us (talk about a winning play!)
It’s all part of our Frozen Tundra Experience giveaway 🏈
cherryopticallab.com/blog/frozen-tundra-experience-2025
11/20/2025
To celebrate everything we’re grateful for, Cherry will be closed this Thanksgiving, on Thursday, November 27th.
We hope you and yours have a happy holiday!
11/19/2025
Touchdown 🏈 This week’s Frozen Tundra Experience winner is Menzies Optometry
They’ve scored a complimentary meal from their Cherry Optical Lab Sales Consultant.
Want to see what YOU could win? cherryopticallab.com/blog/frozen-tundra-experience-2025
11/18/2025
Details matter. Always. Thanks, Bill, for reminding us that the little details aren’t so little after all.
Want to check out our other reviews? Visit cherryopticallab.com/reviews
11/17/2025
We are proudly Independent and always seek more ways to deliver to our customers.
That’s why we’re thrilled to announce that we’ve officially been validated and approved to produce Varilux Immersia lenses on-site, making us one of a few Independent Labs nationwide with this ability.
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We are “seekers of better” - from boldly pioneering new processes to our obsession with cultivating happy people. We offer an accelerated turnaround time with lenses crafted to meet the highest quality standards by experts who have recived the same certifications as opticians. All this in an effort to give eye care professionals more ways to say “yes” to their patients.
As an independently-owned optical laboratory, we give eye care professionals the autonomy to choose the lens brands, materials, styles and coatings that best fit the individual needs of patients. Through our proximity to and part-ownership of a local lens distribution warehouse, Cherry maintains the largest and most diverse lens inventory in the world.
Cherry Optical, Inc has been named IDD Laboratory of the Year four times – (2010, 2012, & 2017, 2018) and presented the Varilux Award of Excellence three years in a row (2015, 2016 & 2017) – by consistently leading with innovation.
Our team was also recognized by Optical Lab Products as Lab Innovator of the Year in 2016: http://cherryopticalinc.com/cherry-optical-inc-olp-lab-innovator-of-the-year-2016/ We’ve worked hard to stay at the front of a changing technological landscape. From being one of the first to produce and distribute superior Trivex & Tribrid lens material to now being 100% digital, 100% milling and the only laboratory to offer a Truly Unlimited Warranty Policy; we have clearly staked our claim as a market leader.
There may be larger optical labs, but the technology and capability at Cherry ensure no one is better than us.