11/04/2025
MYTH-BUST
“If no one in your family’s had it, you’re safe.”
TRUTH: 85% of breast cancers happen in people with no family history.*
The feedback from this campaign has been powerful.
Some say, “I don’t like to think about bad news — tell it through a story.”
Others feel grateful just hearing from survivors and doctors who’ve been there.
However we share it, the goal is the same: truth, hope, and healing.
Where do you stand?
More about the campaign here
https://blackwingpro.org/bwpro-promotions/in-production/awcaas-ataac-media-series-campaign