OptimalSelf MD

OptimalSelf MD Greenville’s Premier Medical Wellness,
Plastic Surgery and Aesthetics Center,
Proudly Physician Owned and Operated

Welcome to downtown Greenville's first combined functional medicine and aesthetics practice! Featuring Dr. Katherine Birchenough, an experienced physician certified in Functional Medicine with a concierge wellness practice and Dr. Shawn Birchenough, a board-certified and fellowship-trained plastic surgeon specializing in reconstructive and aesthetic surgery. Dr. Katherine works on restoring balance in the body by working on environmental inputs, nutrition, hormone balance, inflammation, digestion and absorption, detoxification, energy metabolism, and emotional and cognitive wellness. Dr. Shawn offers a multitude of advanced aesthetic procedures, and a full array of plastic surgery procedures to make you look as good as you feel. We work together to help return you to your personal best. Contact us today and discover how a higher state of self can change your life!

Hormonal changes. Chronic stress. Medication side effects. Hair loss has MANY causes — and the products that work depend...
03/11/2026

Hormonal changes. Chronic stress. Medication side effects. Hair loss has MANY causes — and the products that work depend entirely on what's driving yours. 🔍

At OptimalSelf MD, we don't just hand you a shampoo and send you home. We help you understand the root cause and match you with the right combination of products and treatments to actually get results.

Swipe through to find your match — then DM us or book a hair loss consult at the link in bio. 💆‍♀️✨

03/09/2026

No one has to know what we do... 😉🤐💉

03/04/2026

Curious about microneedling? 👀
Morgan from our team breaks down why this treatment is a total game-changer (and her favorite!).
✨ Stimulates collagen
✨ Smooths texture
✨ Fades scars and fine lines
✨ Boosts your glow from within
Your best skin is just a few tiny needles away 😉
Tap the link in bio to schedule your microneedling session with Morgan!

03/03/2026

IV therapy allows your body to absorb nutrients directly into the bloodstream — bypassing digestion for faster, more efficient results.

Whether you’re focused on energy, immunity, recovery, or hydration… there’s a drip for that 💧

03/02/2026

Last week, we partnered with .home and to sit down and have an intentional conversation about the brain in the living space. We discussed how your environment at home affects so much of your health and wellness. Thank you to DZN Home for hosting us in your beautiful space!

02/27/2026

In case you missed us live this morning on 👀📺 We loved getting to speak on some current wellness trends and show off our new Wellness Annex!

02/26/2026

Healthcare shouldn’t be rushed, reactive, or one-size-fits-all.

At OptimalSelf MD, membership means real relationships, personalized care, and a proactive approach to your health — not just more appointments.

From medical optimization and hormones to aesthetics, recovery, and wellness therapies… everything works together under one plan built for YOU.

This is healthcare for people who want to feel better now — and age well long term. ✨

That’s the OSMD difference.

Not all aesthetic treatments do the same thing — and that’s a GOOD thing ✨Injectables, BBL®, and microneedling each targ...
02/23/2026

Not all aesthetic treatments do the same thing — and that’s a GOOD thing ✨

Injectables, BBL®, and microneedling each target different concerns, from wrinkles and volume loss to sun damage and skin texture.

Swipe to find out which treatment (or combination) is best for YOUR skin goals 👀➡️

02/20/2026

All of our dreams in one video 🧖🏼‍♀️😉

✨ You’re Invited: Soft Launch of The Wellness Annex ✨Join us on February 19th as we officially open the doors to the Wel...
02/17/2026

✨ You’re Invited: Soft Launch of The Wellness Annex ✨

Join us on February 19th as we officially open the doors to the Wellness Annex at OptimalSelf MD — a new space designed to help you recharge, restore, and elevate your everyday wellness.

🕙 Open House | 10 AM – 6 PM
🥂 Champagne Greeting
🎁 Swag Bags with Samples (limited availability)

Enjoy a day of wellness, beauty, and connection featuring:
• Meet & Greet with Kie Williams
• Jane Iredale Makeup Demonstration with Kimberly Manganella
• Live experiences + more surprises to come

🎟️ Enter Our Raffle for a Chance to Win:
• 90-Minute Esalen Massage
• Bon Charge Mini Desktop Red Light
• OSMD Foundational Supplement Package
• Wellness Annex Spa Day Package (PowerPlate Vibration Therapy, Infrared Sauna, Full Body Red Light + Jane Iredale Makeup Tutorial)
• Jane Iredale Makeup Grab-Bag

Stop by, explore the space, meet our team, and experience what intentional wellness really feels like.

We can’t wait to welcome you. 💫

Feeling tired, inflamed, stuck in your fitness goals, or struggling to recover?Peptides help support your body’s natural...
02/17/2026

Feeling tired, inflamed, stuck in your fitness goals, or struggling to recover?

Peptides help support your body’s natural ability to heal, rebuild, and function better — when done correctly and personalized to YOU.

Swipe to see how peptides may support your goals ✨

02/17/2026

We are so excited to welcome you to the Wellness Annex here at OSMD. We think you’re going to absolutely love all the new things we are offering to members and patients: a new retail store with all of our favorite products and supplements, a beautiful new room where Kie is offering Esalen® Massage Therapy, a sauna, red light therapy, PEMF, and a professional grade vibration plate. We hope to see you here soon!

Address

309 E Stone Avenue
Greenville, SC
29609

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 1pm - 8pm
Friday 9am - 1pm

Telephone

+18642145232

Website

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