OptimalSelf MD

OptimalSelf MD Greenville’s Premier Medical Wellness,
Plastic Surgery and Aesthetics Center,
Proudly Physician Owned and Operated

Welcome to downtown Greenville's first combined functional medicine and aesthetics practice! Featuring Dr. Katherine Birchenough, an experienced physician certified in Functional Medicine with a concierge wellness practice and Dr. Shawn Birchenough, a board-certified and fellowship-trained plastic surgeon specializing in reconstructive and aesthetic surgery. Dr. Katherine works on restoring balance in the body by working on environmental inputs, nutrition, hormone balance, inflammation, digestion and absorption, detoxification, energy metabolism, and emotional and cognitive wellness. Dr. Shawn offers a multitude of advanced aesthetic procedures, and a full array of plastic surgery procedures to make you look as good as you feel. We work together to help return you to your personal best. Contact us today and discover how a higher state of self can change your life!

Not all aesthetic treatments do the same thing — and that’s a GOOD thing ✨Injectables, BBL®, and microneedling each targ...
02/23/2026

Not all aesthetic treatments do the same thing — and that’s a GOOD thing ✨

Injectables, BBL®, and microneedling each target different concerns, from wrinkles and volume loss to sun damage and skin texture.

Swipe to find out which treatment (or combination) is best for YOUR skin goals 👀➡️

02/20/2026

All of our dreams in one video 🧖🏼‍♀️😉

✨ You’re Invited: Soft Launch of The Wellness Annex ✨Join us on February 19th as we officially open the doors to the Wel...
02/17/2026

✨ You’re Invited: Soft Launch of The Wellness Annex ✨

Join us on February 19th as we officially open the doors to the Wellness Annex at OptimalSelf MD — a new space designed to help you recharge, restore, and elevate your everyday wellness.

🕙 Open House | 10 AM – 6 PM
🥂 Champagne Greeting
🎁 Swag Bags with Samples (limited availability)

Enjoy a day of wellness, beauty, and connection featuring:
• Meet & Greet with Kie Williams
• Jane Iredale Makeup Demonstration with Kimberly Manganella
• Live experiences + more surprises to come

🎟️ Enter Our Raffle for a Chance to Win:
• 90-Minute Esalen Massage
• Bon Charge Mini Desktop Red Light
• OSMD Foundational Supplement Package
• Wellness Annex Spa Day Package (PowerPlate Vibration Therapy, Infrared Sauna, Full Body Red Light + Jane Iredale Makeup Tutorial)
• Jane Iredale Makeup Grab-Bag

Stop by, explore the space, meet our team, and experience what intentional wellness really feels like.

We can’t wait to welcome you. 💫

Feeling tired, inflamed, stuck in your fitness goals, or struggling to recover?Peptides help support your body’s natural...
02/17/2026

Feeling tired, inflamed, stuck in your fitness goals, or struggling to recover?

Peptides help support your body’s natural ability to heal, rebuild, and function better — when done correctly and personalized to YOU.

Swipe to see how peptides may support your goals ✨

02/17/2026

We are so excited to welcome you to the Wellness Annex here at OSMD. We think you’re going to absolutely love all the new things we are offering to members and patients: a new retail store with all of our favorite products and supplements, a beautiful new room where Kie is offering Esalen® Massage Therapy, a sauna, red light therapy, PEMF, and a professional grade vibration plate. We hope to see you here soon!

02/13/2026

Hormones get a bad rap — and most of what we hear about them is just plain wrong. The truth? Hormones impact everyone — energy, mood, metabolism, sleep, and so much more. And when they’re supported properly, they work for you, not against you.

If you’ve ever felt confused by hormone info online or told your symptoms were “normal,” this one’s worth a watch!

02/12/2026

An ideal day of eating (simple, realistic, and nourishing)! Whole foods, protein-first mornings, and cooking once to eat twice. 🍳🥙🥑

02/10/2026

Trust us... we’ve heard it all. Your secret is safe with us 😉💁🏼‍♀️

02/10/2026

Trust us... we've heard it all. Your secret is safe with us 😉💁🏼‍♀️

Functional health looks at the why, not just the symptoms. Send this to someone who may need a check-in this year ✨
02/09/2026

Functional health looks at the why, not just the symptoms. Send this to someone who may need a check-in this year ✨

02/06/2026

Lucky for you, we have appointments open next week 👀 Give her what she really wants this Valentine’s Day. 🌹

02/04/2026

Three signs your skin needs a facial…

1️⃣ Dull, tired complexion
2️⃣ Clogged pores
3️⃣ Red or uneven skin tone

Your skin deserves a little extra love this season ✨

Address

309 E Stone Avenue
Greenville, SC
29609

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 1pm - 8pm
Friday 9am - 1pm

Telephone

+18642145232

Website

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