Million Dollar Chiro

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Million Dollar Chiro

I'm Dr. Mary Frances Duncan, a chiropractor and business coach helping chiropractors reach $1M+

Million Dollar Chiro is a podcast, online course, and coaching platform created by Dr. Mary Frances Duncan to help chiropractors and chiropractic students grow thriving, profitable practices. Whether you're just starting out or scaling your clinic, we provide real-world business strategy, mentorship, and tools to help you succeed in practice and in leadership. Listen on Spotify or Apple Podcasts or visit milliondollarchiro.co !

02/17/2026

Feeling overwhelmed isn’t always about long hours. It’s often about decision fatigue.

In Episode 61 of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan talks about how many decisions business owners make in a single day, and why automating even a portion of them can be game changing.

For her, that means:
• using Google Calendar intentionally so her day isn’t constantly being reworked
• leveraging an in-person executive assistant to filter what truly requires her input
• exploring virtual support to remove administrative noise

The goal isn’t to avoid responsibility. It’s to preserve mental energy for the decisions that actually grow the practice. When your brain isn’t overloaded with small, repetitive choices, you are freed up to make important decisions without being overwhelmed by mundane details. And by the way, Dr. Duncan doesn’t think this means that you should wear one color or the same outfit every day because picking out your clothes causes decision fatigue. 👚 Unless you’re the next Steve Jobs and you’re revolutionizing the computer industry, you’re probably safe to take a second to pick out what you’d like to wear in the morning.

Listen to Episode 61 to hear the full list of Dr. Duncan’s favorite things of 2026!

02/10/2026

Most chiropractors don’t need more motivation - they need better systems for their business.

At Million Dollar Chiro, we talk about the systems that actually move a clinic forward:

- New patient acquisition and retention
- Hiring and onboarding the right team
- Delegation and leadership structure
- Marketing that works beyond just social media
- Patient experience from first call to last visit
- Financial and operational systems that support growth

Dr. Duncan isn’t teaching theory. She’s still practicing, still running clinics, and still using these systems every single day to grow sustainable, profitable practices. She’s still learning, fine-tuning, and pivoting as the chiropractic landscape changes, and she is willing to share the practical knowledge she has gained from years spent perfecting her practices’ systems.

If you’re working hard but feel like growth is slower than it should be, it’s usually not an effort problem. It’s a systems problem. 🎙️ Tune in to the ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners’ to learn about systems you can implement into your practice!

02/03/2026

A better year as a chiropractor isn’t about being more motivated.
It’s about fewer fires. 🔥

It looks like:
• taking a day off without your phone blowing up
• staff meetings that end with clear decisions
• a front desk that handles issues without pulling you in
• a practice that runs even when you step away

That doesn’t happen by accident. And it definitely doesn’t happen by working harder.

It’s built with systems most chiropractors were never taught.

If your clinic still relies on you for everything, this is your sign to stop guessing and start structuring.

02/02/2026

In Episode 61 of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan shares her favorite things from 2025, from the books, 📚 routines,🚶🏻‍♀️‍➡️and tools 👩🏻‍💻 that supported her as a business owner, to the habits that helped her stay grounded and energized.

One standout recommendation? The book ‘Unreasonable Hospitality’ by Will Guidara. It’s a powerful reminder that going above and beyond for your patients, your team, and your business is often what creates the biggest impact.

If you’re looking for simple ideas that you can apply immediately, both in and out of your office, this episode is for you.🎙️

01/29/2026

Most chiropractors don’t fail because they aren’t motivated. They fail because they’re trying to build a business on willpower instead of systems. If working harder actually worked, most clinics would be thriving by year two.

🗣️ Let me be clear - you have to put in the hard work in the beginning, you have to muscle through it. 💪🏽 There is no skipping this step. But working hard without creating systems is not sustainable long-term.

Real growth comes from…
• systems that run without you
• roles your team actually understands
• boundaries that protect your time and energy

This is the stuff I had to learn the hard way while also still seeing patients.

If your practice feels chaotic, exhausting, or like it has hit its ceiling…it’s not a motivation problem. It’s a systems problem.

Save this if you needed the reminder. And if you’re ready to stop guessing and start building systems that support sustainable growth, that’s exactly what I teach.

Tune in weekly to the ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners’ to learn about systems you can implement into your practice!

01/20/2026

Part 4 of our marketing blog series is here! 👏🏻👏🏽

This month, we’re talking all about live, in-person events and explaining why community outreach is still one of the most effective ways to build your brand and fill your schedule at your chiropractic practice. From what to bring, where to go, and how to actually follow up, this post breaks down how face-to-face marketing builds trust, generates leads, and helps establish long-term brand equity - even if no one books on the spot.

If you’ve ever wondered whether events are worth it, or why some clinics crush it with outreach while others burn out, this one’s for you. The magic doesn’t come from just showing up. It comes from being prepared, having the right systems in place, and following up after your event is over.

Head to the blog on milliondollarchiro.co to read Part 4: Live Events That Build Your Brand and Fill Your Schedule, and be sure to save it if community outreach is part of your growth plan this year.

🗣️ P.S. Episode 52 of the ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners’ covers this topic, too!

01/16/2026

⭐️⭐️⭐️⭐️⭐️

“If you’re looking to grow your practice, this podcast is a MUST.”

That’s a recent review from one of our amazing listeners—and we couldn’t agree more. If you’re ready to scale your chiropractic business, get a fresh take on marketing your practice, or want to hear actionable advice from a fellow chiropractor who’s still in the thick of it with you, then it’s time to tune in!

🎙️ Catch the latest at milliondollarchiro.co/podcast

01/15/2026

📢 Big news! ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners’ was named one of the Top 14 Chiropractic Podcasts to Listen to in 2025 by - a marketing group specifically for chiropractors! 👏🏼 👏🏼

We’re honored to be recognized for bringing real conversations, business strategy, and growth tips to chiropractors around the country.

Catch up on our latest episodes and see why we made the list. Listen on 🎧 Apple Podcasts or 🎧 Spotify!

https://imatrix.com/blog/chiropractor-podcast/

01/14/2026

A new episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners’ is 🛑 NOW LIVE! 🎥

In this first episode of 2026, Dr. Duncan is sharing her Favorite Things of 2025 — the books, shows, tools, and habits that helped her the most as a chiropractor and business owner this past year. From leadership lessons and customer experience inspiration to wellness routines and productivity tools, this episode gives you a behind-the-scenes look at what actually helps her stay focused, energized, and effective.

If you’re heading into a new year looking for fresh ideas, better balance, or a few recommendations to level up both your practice and your personal routines, this one’s for you.

📻 Tune in wherever you get your podcasts.

01/13/2026

👋🏼 Come behind the scenes with us at Dr. Duncan’s clinic, !

This past Christmas season, we needed a design for an in-office promo, and instead of grabbing a generic template, we wanted something that truly reflected the brand we’ve built. Every touchpoint in a practice matters, especially the visuals your patients see while they’re in your office.

Our graphic designer took inspiration from a holiday ornament that already fit Dr. Duncan’s practice aesthetic and translated it into a custom design 🎨 for the promotion. That detail matters. 🔎 It gives patients something intentional and visually appealing to look at, reinforces the brand they already recognize, and creates a more elevated experience overall.

This is exactly why we talk so much on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners’ about hiring vendors with specific skill sets. A great graphic designer doesn’t just make things look nice - they help you stay on brand, consistent, and professional across every piece of marketing you put out.

For more on creating a brand patients actually recognize, listen to Episode 52. And if you want to learn more about building a marketing team with specialized vendors, Episode 48 dives into that conversation in depth. 🎙️

01/02/2026

“Every setback sets you up for a comeback.” 💪🏽

During the New Year season, social media is filled with highlight reels — big wins, goals hit, and milestones reached. But real growth doesn’t come only from the wins. It comes from the setbacks, the losses, and the uncomfortable moments that force you to reflect, recalibrate, and grow. 📈

🎧 In this week’s episode, Dr. Duncan speaks candidly about her tenth year in practice, what 2025 brought her as both a chiropractor and business owner, and how she reframes challenges as opportunities to come back stronger. It’s an honest conversation about resilience, leadership, and mindset, and about how about how we as a profession can move into 2026 with clarity and confidence.

https://podcasts.apple.com/us/podcast/ep-60-recapping-2025-wins-and-losses-in-practice/id1733151475?i=1000743189266

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http://milliondollarchiro.co/

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