05/06/2013
ATLANTA, GA--(Marketwired - May 1, 2013) - As a sweet thank you for the remarkable service nurses provide, Cinnabon and The DAISY Foundation are celebrating National Nurses' Week by offering nurses free Cinnabon® cinnamon rolls* when they show their healthcare badges at participating bakeries May 6-12, 2013. In addition to the Classic Roll, nurses this year can receive a Minibon® Roll, a smaller version of the world famous Cinnabon cinnamon roll.
The Nurses Week celebration is an extension of the Cinnabon support for The DAISY Foundation, a non-profit organization created to honor the extraordinary care that nurses provide on a daily basis. Throughout the year, more than 1,450 participating healthcare organizations worldwide honor their nurses with The DAISY Award for Extraordinary Nurses as recognition for their tireless work for patients and families. Winning nurses receive free Cinnabon cinnamon rolls for their entire unit as part of the DAISY Award celebration. The DAISY Award has been given to more than 35,000 nurses to date and over 200,000 nurses have been nominated.
Bonnie and Mark Barnes established The DAISY Foundation to recognize nurses after their adult son, Patrick, died of complications from an auto-immune disease. During his hospital stay, Patrick would eat very little, but he loved and craved Cinnabon cinnamon rolls. Each day his family would bring him a Cinnabon cinnamon roll, and Patrick insisted they bring enough for all of the nurses too. This serves as the inspiration for the Cinnabon and DAISY Foundation partnership.
"Our mission at the DAISY Foundation is to express our profound gratitude to nurses for the work they do for patients and their families every day," said Tena Barnes, Patrick's wife. "We can't think of a better way to celebrate Pat's life than by sharing his favorite treat -- a Cinnabon cinnamon roll -- with those who helped make the hardest time in our lives a bit sweeter."
"Each year we look forward to honoring nurses across the nation who dedicate their time to bettering the lives of others," said Kristen Hartman, Vice President of Marketing at Cinnabon. "We hope offering free Cinnabon cinnamon rolls will help remind them how special they truly are, and how thankful we are for what they do."
Hartman adds, "This year, our goal is to give out even more rolls than last year and continue to strengthen the Cinnabon and DAISY relationship, and most importantly, acknowledge and reward nurses for their dedication to their profession."
For more information about the Nurses Week promotion or to learn more about the DAISY Foundation, please visit www.cinnabon.com or www.DAISYFoundation.org.
* Limit one (1) free Classic or Minibon roll per nurse during the promotional period. Valid only at participating U.S. bakeries. Not valid at airports or travel plazas. No purchase necessary.
About Cinnabon, Inc.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 1,000 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter or become a Facebook fan at http://www.facebook.com/Cinnabon.
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Amy Heredia
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