Devoid of any doubt, the need for an organization to bring clarity to multiple fields under a unified position, Medical Muscle, LLC went into development in 1998 under the direction of company founder Dana Houser, MD, MHSA, CISSN. The organization's intention was to work as an aide to those suffering from some level of "hormonal and/or metabolic disarray" (diabetes mellitus, hypo/hyperthyroid, aminoacidurias, malabsorption syndromes, post-cholecystectomy post-bariatric surgery, etc...). Over the last decade the organization has found its niche to encompass athletes; the aging population, with focus on primary prevention of various disease states; as well as the academically-curious. Since that time, the organization has gone on to service over 10,000 clients, physicians, and patients worldwide. In 2003, the first attempt was made as widespread dissemination of the company's mission to only be prematurely discontinued months later. 2007 saw reinvention of the e-zine phenom now known as The Clinical Underground™, which proved to be anything but an "underground" newsletter/informational piece now being sent out to over 50,000 active subscribers. Around the same time, multiple "Ask Dr. Houser" columns on various websites and forums which deal with any and all questions related to nutritional/hormonal concepts that are not readily talked about by others started appearing. This was a breath of fresh air to the consumer who had nowhere to go prior to this time to get evidence-based info on topics that were very real for them.
2008 brought publication of an e-book called Body Prime™ which was a coupling of metabolic principles together with over 20 years experience in the area of body composition alteration involving 3 primary areas: (1) Nitrogen Balance, (2) Hypothalamic Functioning, and (3) Insulin Modulation. The idea is that fad-diets fail on at least one aspect of these three and without any one of these components - any diet will not yield the desired end-result. An expanded upon version of this work is slated for release later this year. In the fall of 2011, Medical Muscle will expand to include a peer-reviewed on-line journal: The Journal of Hormonal and Nutritional Science™ (JOHNS). This publication will contribute to the organizational vision to act as a driving force guiding various directives on the future of nutritional/hormonal research. The future looks very promising with intentions to include formal certification as well as continuing education events such as annual conferences and chapter subdivisions.